How to Purchase Backlinks without Risking Penalty

How to Purchase Backlinks without Risking Penalty

How to Purchase Backlinks without Risking Penalty
Buying backlinks is often a practice that is frowned upon many SEO professionals; however, if the buying process is done properly, it can pay off large dividends in the future.

As SEO continues to evolve, building solid backlinks are going to take up more of your time, and if you don’t have the time to invest, it may be wise to set aside some money in your budget to acquire some top-notch backlinks.

Before you even think about buying one backlink, here are some rules you’re going to want to keep in mind:


While many people follow the propaganda spit out by search engine spam teams, it doesn’t mean you have to do the same. Remember that these search engines use some of the smartest people on the planet and because algorithms can’t keep up with the spam, they often resort to scare tactics to steer people clear of participating in shady link building practices.

Now while you don’t want to build shady links, the point here is to see what popular SEO professionals are doing. Try to find people who are successfully buying backlinks, and while some are going to share their exact strategies, some will hint at it to avoid giving away their secrets.


If you feel kind of iffy when buying your first links, then you may want to consider building links toward a website that isn’t worth much to you. That way, if it were to get penalized, you wouldn’t lose sleep at night.

The great thing about buying links and pointing it toward a website you don’t care about is that if things were to work, you would feel more confident doing it with your primary website. On the other hand, if things were to go south, again, you wouldn’t lose much of your income.

Know the Product

The Internet is filled with thousands of link building services, and sometimes, it can be extremely hard to find a service that is loyal, honest and reputable. Whenever you even think about buying any sort of service, it’s important that you know what you’re buying. If you can’t explain to someone else what you’re buying or you don’t know yourself, then it’s highly advisable you choose another service.

A good product is going to be something that you fully understand and can be comfortable with. So if a company states they can raise your website to the top but doesn’t explain what they are going to do, it’s probably going to be best to go somewhere else.

Be Diverse

Even if you find one strategy to work, it doesn’t mean you should put 100 percent of your money into this strategy.

No matter what industry you’re in, building backlinks should come in many ways. Whether it’s guest posting, press releases, citations or something else, a natural backlink profile will have links coming from many sources.

Anchor Text

Like being diverse with your backlinks, the next thing that you’re going to want to keep in mind is the anchor text. In the early 2000s, you could rank for just about anything by using the same anchor text over and over. Again, as the algorithms become more complex, the same anchor text can lead to penalties or a drastic ranking drop. If a service doesn’t tell you about diversifying your anchor text, then this is a good sign that they don’t know much about the webmaster guidelines.

Following this simple advice can lead to some solid backlinks without taking up much of your time. Take the time to interview some link building services to find one that knows how to build links you can be proud of.

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Andrew Scherer

I've been involved in digital marketing for over a decade, since 2006. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer.

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