Looking for prospects and getting a reply from them is just half the battle in blog outreach. You should give equal importance to the other half, which is getting the content itself. But where do you get the content for your blog outreach campaign? Do you write it yourself or outsource it? No matter what
3 Content Frameworks for Capturing High Converting Organic Traffic
A user in SEO Signals Lab asked, “What is the best way to get traffic with blogging?” Below are my 3 favorite content frameworks for capturing high converting organic traffic. The focus here is high conversion. Your average SEO is after the highest volume keywords. But, high volume doesn’t mean high conversion. Volume doesn’t necessarily
My Notes on B2B Content Syndication Channels
I ran a poll last month in the SEO Signals Lab group asking if SEOs syndicate their content. About 2/3rds said, “No.” Here’s something interesting. The app Buffer does something called resyndication. It is copy/pasting their article on other sites. They’re big sites, but that’s it. They pull almost 1,000 _extra_ visitors a day by
