The Science Behind Google (and Other Search Engines)

The Science Behind Google (and Other Search Engines)

Google, Bing, Yahoo—all of the major search engines today act as portals to the internet, able to call up any piece of information in the world at a moment’s notice. The amount that companies spend on reseller SEO and link building is a testament to just how much power search engines wield. Surprisingly, not many modern businessmen and –women actually know how these integral pieces of technology work. Anyone who wants to optimize a website for higher rankings needs to understand the science behind Google and other search engines.

Search engines

Key takeaways

All modern search engines use the same basic approach to organizing websites

  • Crawling: search engines follow links to browse the 60 trillion (and growing) pages that make up the web.
  • Sorting: results are sorted by a variety of factors, and generally speaking, those at the top of results get more clout.
  • Indexing: sorted pages get stored in an index so search engines can match queries with results faster

Google’s, Bing’s, and Yahoo’s algorithms reward pages that have:

Google’s, Bing’s, and Yahoo’s algorithms rank pages lower that contain:

  • Pornography
  • Spam, including those from penalized PBN’s
  • Hidden text or links
  • Irrelevant content and keywords

Google dominates the web with 67% of online searches

Google maintains a larger market share because the company has branded itself as the top search engine, causing Internet users to believe in its superiority even when evidence suggests otherwise.

Author

  • Andrew David Scherer

    My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.


2 COMMENTS
  • Artificial intelligence and racism | TechCrunch
    Reply

    […] those who aren’t familiar with how search engines such as Google work, there are hundreds of factors that decide what shows up in conjunction with what you’ve […]

  • Artificial intelligence and racism | BizTechPartners
    Reply

    […] those who aren’t familiar with how search engines such as Google work, there are hundreds of factors that decide what shows up in conjunction with what you’ve […]

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