{"id":1495,"date":"2021-07-18T23:19:22","date_gmt":"2021-07-18T23:19:22","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?page_id=1495"},"modified":"2024-01-15T03:27:44","modified_gmt":"2024-01-15T03:27:44","slug":"local-link-building-tools","status":"publish","type":"page","link":"https:\/\/www.marketerscenter.com\/blog\/local-link-building-tools\/","title":{"rendered":"4 Local Link Building Tools We Recommend the Most"},"content":{"rendered":"

Much of local link building comes down to citations<\/a> and locally-relevant links. Getting the right local backlinks and citations will help you establish yourself as a local authority in your niche. That\u2019s why using the right local backlink tool is so critical. With the right tools, you can find the best local citation opportunities, including sources your competitors are using and those competitors have not yet discovered.\u00a0<\/span><\/p>\n

\"Person<\/a><\/p>\n

Why you need local citations<\/h2>\n

Local citations influence SEO rankings, but some link sources<\/a> have a greater impact on SEO than others. Backlinks and citations show Google your website is popular and worth being listed.\u00a0<\/span><\/p>\n

However, it goes beyond that. Getting citations on the right platforms will help customers find you and drive local traffic. The more citations you have, the better. On some platforms, you can also collect reviews; positive reviews are important for good rankings, and they also increase conversions and improve your brand image online.\u00a0<\/span><\/p>\n

Here are some of the tools we use to obtain local and niche backlinks for our clients.\u00a0<\/span><\/p>\n

1. Whitespark<\/a><\/h2>\n

We use Whitespark to research where our clients\u2019 competitors are getting their backlinks, so we can obtain backlinks from those sources as well.\u00a0<\/span><\/p>\n

However, we go beyond that and get additional backlinks for our clients to help them beat the competition. Our strategy is \u201cmatch and exceed.\u201d Not only do we match the backlinks of competitors, but we also find and fill as many backlink opportunities as we can to give our clients the best chance for success.\u00a0<\/span><\/p>\n

Of course, all that is done within reason. We don\u2019t target low-quality backlinks, but we instead focus on high-quality backlinks that will boost our clients\u2019 sites<\/a>.\u00a0<\/span><\/p>\n

Using Whitespark, we compare your existing citations with your top competitor citations, so we don\u2019t waste time on sources you already have links or citations from. We also look for the easiest opportunities first \u2014 we can filter by submission difficulty and focus on easy backlinks first for quicker results.\u00a0<\/span><\/p>\n

Every week, Whitespark runs an automated campaign search to look for new opportunities, so you\u2019ll never run out of new growth opportunities.\u00a0<\/span><\/p>\n

2. BrightLocal<\/a><\/h2>\n

BrightLocal is another tool we use to discover the best citation opportunities. Using BrightLocal together with Whitespark allows us to explore additional opportunities, as per our \u201cmatch and exceed\u201d strategy.<\/span><\/p>\n

With BrightLocal, we can help multi-location brands and chains<\/a> find local citations for each of their branches on both key sites and smaller, lesser-known blogs.\u00a0<\/span><\/p>\n

Both BrightLocal and Whitespark have well over 1,500 sites each to get backlinks from, which is a lot more than most other popular services. For example, Yext, which comes at much higher recurring costs, gives you less than 100 sites to submit to. You may want to find a Yext alternative<\/a>.<\/span><\/p>\n

BrightLocal and Whitespark may have some overlap, depending on the niche you are in. However, you won\u2019t have to worry about duplicate citations, as both tools look for duplicates and citations you already have to avoid that problem.\u00a0<\/span><\/p>\n

In addition to citations, we can use BrightLocal to submit your site to data aggregators. It covers three major aggregators: Data Axle, Neustar Localeze, and Foursquare.<\/span><\/p>\n

We use data aggregators to get your site listed on top directories, such as TripAdvisor, Yelp, Bing Maps, Google Maps, Yahoo, and more. We do this for all of your locations. By combining manual citations to hundreds of sites with data aggregators, we get the best results.\u00a0<\/span><\/p>\n

3. D7 Lead Finder<\/a><\/h2>\n

Using D7 Lead Finder, we find hundreds of link opportunities in your area at a time. Nothing beats getting links via manual outreach<\/a>, and D7 helps us find the most targeted opportunities for your business. We reach out to each of them via email to offer guest post services<\/a> in exchange for a link.\u00a0<\/span><\/p>\n

D7 shows us which local link opportunities have the best reviews and the highest rankings on Google. While we try to fill as many opportunities as possible, D7 helps us find the best ones, so we can deliver better results.\u00a0<\/span><\/p>\n

Guest blogging is one of the best ways to get high-quality links. Citations in yellow papers and on random websites can help, but Google values solid content<\/a>. Here are just some of the reasons you need to do guest blogging:\u00a0<\/span><\/p>\n