{"id":1575,"date":"2021-08-18T23:45:57","date_gmt":"2021-08-18T23:45:57","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?page_id=1575"},"modified":"2023-06-22T09:54:26","modified_gmt":"2023-06-22T09:54:26","slug":"why-not-ranking-google-business-name","status":"publish","type":"page","link":"https:\/\/www.marketerscenter.com\/blog\/why-not-ranking-google-business-name\/","title":{"rendered":"Why Am I Not Ranking in Google for My Business Name?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">So, you set up a new website for your business \u2014 but it\u2019s nowhere to be found on Google. When you type in your brand name, your website doesn\u2019t even show up!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That can be extremely frustrating, especially if you set up a website so that <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-strategies-for-building-out-local-seo-clients-websites\/\">local customers can always find up-to-date information<\/a> about your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There may be a number of reasons why you are not ranking for your business name on Google, or why it shows up on the second or third page. Fortunately, there is usually a way to fix it \u2014 sometimes, the solution is really simple. Let\u2019s go over the top 8 reasons why businesses don\u2019t rank for their business names on Google.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/05\/Complicated.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2873 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/05\/Complicated-1024x931.png\" alt=\"Website owner wondering why their site is not ranking\" width=\"1024\" height=\"931\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/05\/Complicated-1024x931.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/05\/Complicated-300x273.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/05\/Complicated-768x698.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/05\/Complicated-1536x1397.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/05\/Complicated-2048x1862.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>1. Google didn&#8217;t index your site<\/h2>\n<p><span style=\"font-weight: 400;\">If your site is new, Google might not have crawled it yet. If it&#8217;s not indexed, it won\u2019t show up anywhere on Google. Fortunately, you can manually submit a URL to Google for indexing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using <\/span><a href=\"https:\/\/search.google.com\/search-console\/welcome?action=inspect\"><span style=\"font-weight: 400;\">Google\u2019s URL inspection tool<\/span><\/a><span style=\"font-weight: 400;\">, you can check if a URL has been indexed. Enter your homepage URL in the Domain Search field. If your homepage has not been indexed, use the same tool to request that Google index it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also create a sitemap and submit it to Google. A sitemap contains all of your site\u2019s pages and updates automatically when you add a new page. If you are using WordPress, you can use a plugin like Yoast to generate a sitemap.\u00a0<\/span><\/p>\n<h2>2. There is a simple technical or coding issue<\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes, a simple technical issue might be preventing Google from indexing your site. For example, you might have accidentally blocked your homepage in your robots.txt file or added a noindex tag to the homepage. Both of those things tell Google not to crawl or index your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are other technical coding errors that may cause Google to overlook your site. An SEO audit can help you figure out what\u2019s going on.<\/span><\/p>\n<h2>3. Google has penalized your site<\/h2>\n<p><span style=\"font-weight: 400;\">A possible reason why your site isn\u2019t showing up anywhere is that Google may have <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-buy-backlinks\/\">penalized your site<\/a>. Google penalizes websites when they use black-hat SEO techniques, such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.marketerscenter.com\/blog\/downsides-using-pbns-rank\/\"><span style=\"font-weight: 400;\">Buying links from link farms<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using cloaking or doorway pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using any other SEO strategy that violates Google\u2019s guidelines<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may not have even done it yourself. You may have <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-seo-services-for-agencies-the-complete-guide\/\">hired an SEO agency<\/a> that you thought was trustworthy, but which was using black-hat methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, in the case of black-hat link building, a competitor may have built spammy links pointing to your site in an effort to get Google to think you did it and penalize you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there are ways to remove a Google penalty, such as by disavowing bad links or fixing your site and submitting a reconsideration request.<\/span><\/p>\n<h2>4. You chose the wrong brand name<\/h2>\n<p><span style=\"font-weight: 400;\">If you choose a business name or domain name that is too competitive or similar to businesses that already exist, it can be harder to rank.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, if you choose a name like \u201cAmazon,\u201d you won\u2019t rank on the first page. While that\u2019s an extreme example, the principle holds true \u2014 if someone else is ranking for a very similar brand name on the first spot of Google, it can be hard to rank at first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One solution is to simply wait until you\u2019re more popular and build up your site until you start ranking for your unique brand name. It may just be a matter of time; your website might just be too new. <a href=\"https:\/\/www.marketerscenter.com\/blog\/local-citation-services-the-ultimate-guide\/\">Building some citations<\/a> and <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-gmb-services-everything-you-need-to-know\/\">filling out your GMB profile<\/a> can help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also consider choosing a new domain name and\/or changing your brand name.<\/span><\/p>\n<h2>5. You violate Google&#8217;s content policies<\/h2>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t usually the problem, but it can be an issue in a small percentage of cases. Prohibited content is more of a problem in Google Ads and Google Maps\/GMB. Nevertheless, Google may also hide some adult content if SafeSearch is enabled or hide your site if you have received a copyright complaint.<\/span><\/p>\n<h2>6. You don&#8217;t have enough content<\/h2>\n<p><span style=\"font-weight: 400;\">If your website has very little content, you may get indexed in Google \u2014 but you might not appear on the first page. If your site is buried on the third or fourth page, and you want to increase your rankings, continue publishing new pages and blog posts.<\/span><\/p>\n<h2>7. You don&#8217;t have a Google My Business profile<\/h2>\n<p><span style=\"font-weight: 400;\">Not having a Google My Business profile might also be holding you back from ranking properly. If you aren\u2019t indexed at all, <\/span><a href=\"https:\/\/www.marketerscenter.com\/gmb-optimization-service\"><span style=\"font-weight: 400;\">setting up a GMB profile<\/span><\/a><span style=\"font-weight: 400;\"> can help you get indexed quicker. If you are indexed but are not ranking on the first page, a GMB profile can boost your rankings by sending signals to Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to link your GMB profile to your website, and make sure the information on your profile corresponds to that on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to a GMB profile, it would help to get citations in other directories. The more citations you have, the more chances you have at ranking for your brand name. Make sure each citation includes a link to your website.<\/span><\/p>\n<h2>8. You don&#8217;t have enough social signals<\/h2>\n<p><span style=\"font-weight: 400;\">Setting up social media profiles and being active on social media can help you rank quicker and better as well. Focus on the big platforms first: Facebook, Twitter, Instagram, and LinkedIn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Link to your website from each profile, and follow and engage with others on the platform to start building up your following. Share your blog posts on your profile. You will have more credibility in the algorithm\u2019s eyes if you have established social profiles.\u00a0\u00a0<\/span><\/p>\n<h2>Final thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">If you don\u2019t yet have a GMB profile or any local citations, that may be why you aren&#8217;t ranking for your business name on the first page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve helped many small businesses get quality citations, build up their Google My Business profiles, create solid social foundations, and distribute press releases. All of those things can help you get noticed by Google, so your website finally starts ranking. Check out our <\/span><a href=\"https:\/\/www.marketerscenter.com\/link-building-services\"><span style=\"font-weight: 400;\">link-building services<\/span><\/a><span style=\"font-weight: 400;\"> for more information. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1zC0YYOX7JhAsB8P9v0NzTMYB4LUxnrcI\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you set up a new website for your business \u2014 but it\u2019s nowhere to be found on Google. When you type in your brand name, your website doesn\u2019t even show up!\u00a0 That can be extremely frustrating, especially if you set up a website so that local customers can always find up-to-date information about your<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/why-not-ranking-google-business-name\/\" title=\"Why Am I Not Ranking in Google for My Business Name?\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Am I Not Ranking in Google for My Business Name?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/why-not-ranking-google-business-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Am I Not Ranking in Google for My Business Name?\" \/>\n<meta property=\"og:description\" content=\"So, you set up a new website for your business \u2014 but it\u2019s nowhere to be found on Google. 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