{"id":1651,"date":"2021-12-14T23:14:20","date_gmt":"2021-12-14T23:14:20","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?page_id=1651"},"modified":"2023-08-12T03:07:00","modified_gmt":"2023-08-12T03:07:00","slug":"how-to-backlinks-audit","status":"publish","type":"page","link":"https:\/\/www.marketerscenter.com\/blog\/how-to-backlinks-audit\/","title":{"rendered":"How to Perform a Backlink Audit in 7 Steps"},"content":{"rendered":"

A backlink is undoubtedly one of the strongest ranking factors today. It shows Google that another website finds your content valuable to their audience to link it with the articles posted on their website. <\/span><\/p>\n

The more the backlinks, the higher the relevance and ranking a website is awarded by Google. Like content marketing, it is imperative to regularly carry out a backlinks audit to continue outranking the competitors.<\/span><\/p>\n

\"Business<\/a><\/p>\n

What is a backlink audit?<\/h2>\n

A backlink audit is the process of evaluating all the links to your website to determine their feasibility. That is, it entails identifying the links and evaluating them to separate the bad ones from the good ones. <\/span><\/p>\n

If you are starting, you can leverage Google Webmaster Tools to review all the links manually. However, if your website has been active for several years and is reputable, you need a robust tool as checking every link manually can take weeks.<\/span><\/p>\n

From experience, the most effective backlink audit tool in the market today is <\/span>SEMRush Backlink Audit.<\/u><\/span><\/span><\/a> Thousands of SEO experts and businesses use it as it’s efficient and offers accurate reports regardless of the niche or the number of links evaluated.<\/span><\/p>\n

Here\u2019s how to perform a full backlink audit, in seven simple steps.\u00a0<\/span><\/p>\n

1. Choose the right tool<\/h2>\n

First, decide which tool you are going to use. <\/span>Google Search Central<\/span><\/a> (formerly Google Webmasters and Google Search Console) provides you with a full list of your backlinks for free. You can find them in the \u201cLinks to Your Site\u201d section under \u201cSearch Traffic\u201d in your menu.\u00a0<\/span><\/p>\n

However, the data you get from Google Search Central is limited, and it will take a lot of time to analyze each link individually. To better understand your backlink profile and spot harmful links quickly, it is best to use a premium tool, many of which give you a limited number of searches for free. Here are the ones I recommend:\u00a0<\/span><\/p>\n