{"id":1661,"date":"2021-12-14T23:33:48","date_gmt":"2021-12-14T23:33:48","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?page_id=1661"},"modified":"2023-07-14T09:22:52","modified_gmt":"2023-07-14T09:22:52","slug":"backlink-analysis-and-research-tools","status":"publish","type":"page","link":"https:\/\/www.marketerscenter.com\/blog\/backlink-analysis-and-research-tools\/","title":{"rendered":"Top 5 Backlink Analysis and Research Tools for Businesses"},"content":{"rendered":"<p><span style=\"font-family: Calibri, serif;\">Recent research revealed that, on average, Google receives <\/span><a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\"><span style=\"color: #0000ee;\"><span style=\"font-family: Calibri, serif;\"><u>3.5 billion searches per day and 40,000 search queries per second.<\/u><\/span><\/span><\/a><span style=\"font-family: Calibri, serif;\"> Based on this fact, your website needs to rank on the top pages of SERPs, preferably on the first page to get a generous piece of this pie.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-seo-services-for-agencies-the-complete-guide\/\">Search engine optimization<\/a> is the secret ingredient that you can count on to make this dream a reality. With Google paying more attention to backlink profiles when ranking websites, it is imperative to work smart to get plenty of quality links from authority sites with high domain authority. <\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">The external sites that point to your website should have a high DA, relevant to your niche, and be reputable. Like content marketing analysis, you need to regularly carry out backlink analysis to identify loopholes and low-hanging fruits that you can leverage to get more backlinks.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Luckily, you no longer have to evaluate the links manually. There are backlink analysis and research tools that you can use to analyze the backlinks and stay ahead of the curve. Take the time to learn how the tools work to find one that best suits your business.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Before we review the top backlink analysis and research tools for business, here are three surefire strategies for creating a robust backlink profile for your online business today.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, serif;\">Focus on creating stellar content that the targeted high authority websites are likely to link to once published.<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Use advanced analysis tools to benchmark your backlinks and competitors&#8217; backlink profile.<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Commit to writing several guest posts per week for high-authority websites. Note that online businesses with a dedicated blog enjoy <\/span><a href=\"#:~:text=Getting%20into%20business%20blogging%20helps,whopping%20434%20percent%20more%20often.\"><span style=\"color: #0000ee;\"><span style=\"font-family: Calibri, serif;\"><u>97% more links, and their pages get indexed 434% more often.<\/u><\/span><\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, serif;\">Now, let us look at the five best backlink analysis tools available online today.<\/span><\/p>\n<h2 class=\"western\" align=\"JUSTIFY\"><span style=\"color: #00000a;\"><span style=\"font-family: Calibri, serif;\">1. <\/span><\/span><a href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\"><span style=\"color: #0000ee;\"><span style=\"font-family: Calibri, serif;\"><u>SEMrush<\/u><\/span><\/span><\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1662\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/semrush-backlink-audit-tool.png\" alt=\"\" width=\"720\" height=\"315\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/semrush-backlink-audit-tool.png 720w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/semrush-backlink-audit-tool-300x131.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-family: Calibri, serif;\">SEMrush is a holistic SEO that comes with an advanced backlink analysis tool wired to monitor backlinks. The report it generates will help you create an effective content marketing strategy that will catapult your website to the top of SERPs.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">The audit report will give you a clear perspective of which links add value to your domain and which ones should be ditched. It also shows the ratio of nofollow and dofollow links to enable you to focus more on acquiring dofollow links.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">More importantly, you can do a competitor&#8217;s backlink analysis to know the sources of their dofollow links. <\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><b>Top SEMrush features<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, serif;\">Detailed analytics report of the competitor&#8217;s backlinking strategies<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Deep analysis of the different types of backlinks <\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Ability to check the domain authority of the sites pointing to your website as well as the competitors&#8217; domains<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Ability to accurately reveal the geo-location of backlinks<\/span><\/li>\n<\/ul>\n<h2 class=\"western\" align=\"JUSTIFY\"><span style=\"color: #00000a;\"><span style=\"font-family: Calibri, serif;\">2. <\/span><\/span><a href=\"https:\/\/serpstat.com\/\"><span style=\"color: #0000ee;\"><span style=\"font-family: Calibri, serif;\"><u>Serpstat<\/u><\/span><\/span><\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1663\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/serpstat.jpg\" alt=\"\" width=\"640\" height=\"400\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/serpstat.jpg 640w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/serpstat-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Serpstat is more than just a backlink analysis tool. It&#8217;s a legit growth hacking tool that you can use to analyze your content marketing, SEO, and PPC campaigns. This tool will get a comprehensive list of all the referring pages, domains, and anchors.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">It also goes the extra mile to generate Page Rank and Trust Rank metrics to give you ideas of ideal domains for link building to ensure that you only get backlinks from reliable sources. <\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><b>Top Serpstat Features<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, serif;\">Presents backlink data in one report that is structured in a user-friendly way<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Ability to track competitor&#8217;s backlink strategies<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Ability to pinpoint pages that get many backlinks and those that need to be revamped to match the top performers<\/span><\/li>\n<\/ul>\n<h2 class=\"western\" align=\"JUSTIFY\"><span style=\"color: #00000a;\"><span style=\"font-family: Calibri, serif;\">3. <\/span><\/span><a href=\"https:\/\/www.link-assistant.com\/\"><span style=\"color: #0000ee;\"><span style=\"font-family: Calibri, serif;\"><u>LinkAssistant<\/u><\/span><\/span><\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1664\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/linkassistant.jpg\" alt=\"\" width=\"800\" height=\"449\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/linkassistant.jpg 800w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/linkassistant-300x168.jpg 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/linkassistant-768x431.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Thousands of small and medium businesses use LinkAssistant to analyze their backlinks. One of its highlights is its ability to group the backlinks into categories. <\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Google bots are always on the lookout for websites that try to beat the set algorithm. With LinkAssistant, you can identify links that can result in your site getting penalized as well as pages that attract the most backlinks.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">This tool also comes with an SEO SpyGlass feature that you can use for free to carry out unlimited backlink and SEO campaign evaluations. As your business scales up, opt for either enterprise or professional packages with additional features.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Only a few backlink tools can surpass SEO SpyGlass&#8217;s ability to pull links directly from Google Analytics, <a href=\"https:\/\/www.marketerscenter.com\/blog\/compounding-keywords-google-search-console\/\">Google Search Console<\/a>, and other platforms. All your backlink profiles will be presented in one database for easier evaluation.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><b>Top LinkAssistant Features<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, serif;\">Historical data to know how your backlink profile has been changing<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Information on the type of content that generates the most backlinks<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">A comprehensive report of all referring domains, backlinks, and ratio of dofollow and nofollow links<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Monitor competitor backlink analysis through domain comparison<\/span><\/li>\n<\/ul>\n<h2 class=\"western\" align=\"JUSTIFY\"><span style=\"color: #00000a;\"><span style=\"font-family: Calibri, serif;\">4. <\/span><\/span><a href=\"https:\/\/www.ranksignals.com\/\"><span style=\"color: #0000ee;\"><span style=\"font-family: Calibri, serif;\"><u>Rank Signals<\/u><\/span><\/span><\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1665\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/ranksignals.jpg\" alt=\"\" width=\"801\" height=\"419\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/ranksignals.jpg 801w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/ranksignals-300x157.jpg 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/ranksignals-768x402.jpg 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Rank Signals is a helpful tool that you can use to analyze the number of backlinks your websites have accrued over time. You can also count on it to know your competitor&#8217;s backlinks. This information will point your <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-guest-posts-the-ultimate-guide\/\">guest post outreach campaigns<\/a> in the right direction.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">There are thousands if not millions of websites that you can link to, but finding them can take weeks if you opt to evaluate them manually. Rank Signals will do all the hard work for you by listing all the new linking opportunities. <\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><b>Top Rank Signals Features<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, serif;\">Ability to carry out competitor analysis<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Pinpoints toxic and spammy links in your profile<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">A link explorer that identifies nofollow links, broken links, and tags<\/span><\/li>\n<\/ul>\n<h2 class=\"western\" align=\"JUSTIFY\"><span style=\"color: #00000a;\"><span style=\"font-family: Calibri, serif;\">5. <\/span><\/span><a href=\"https:\/\/growthbarseo.com\/\"><span style=\"color: #0000ee;\"><span style=\"font-family: Calibri, serif;\"><u>GrowthBar<\/u><\/span><\/span><\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1666\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/growthbar.jpg\" alt=\"\" width=\"800\" height=\"454\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/growthbar.jpg 800w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/growthbar-300x170.jpg 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2021\/12\/growthbar-768x436.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-family: Calibri, serif;\">GrowthBar is an all-in-one backlink analysis tool that is engineered to supercharge your website SEO. Growth Marketing Pro developed it with the primary goal of providing business owners and SEO services providers valuable insights about not only backlinks but also Facebook Ads data, keyword suggestions, competitor&#8217;s backlink analysis, and Google Ads data.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">The backlink reports are sourced directly from the search engine results pages to enable you to make decisions based on accurate data. <\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Wondering which sites are linking to your competitors? Use GrowthBar to conduct an in-depth analysis of their backlink profile. <\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\">Concisely, it will show you each of the competitor&#8217;s top-ranking backlinks and their respective DA in the SERPs. The backlink list can be exported to a CSV file in just a few clicks.<\/span><\/p>\n<p><span style=\"font-family: Calibri, serif;\"><b>Top GrowthBar Features<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, serif;\">Shows domain authority of recommended sites for backlinking in Google SERPs<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Ability to track competitor&#8217;s backlinks and DA<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">A comprehensive report of your website backlink data<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Ability to export backlinks to a CVS file to further analysis<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Free trial version available<\/span><\/li>\n<\/ul>\n<h2 class=\"western\" align=\"JUSTIFY\"><span style=\"color: #00000a;\"><span style=\"font-family: Calibri, serif;\">Final Thoughts<\/span><\/span><\/h2>\n<p><span style=\"font-family: Calibri, serif;\">A healthy backlink profile is the cornerstone of SEO, and so it&#8217;s prudent to invest in any of the above top backlink analysis and research tools. Use the free trial versions to compare the features to find one that best suits your brand and objective. Be sure to run tests regularly but not too often to avoid making decisions based on temporary changes in the market. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1zU9y26RXbpXOZu-V2OElWSP3oFaQg5vk\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent research revealed that, on average, Google receives 3.5 billion searches per day and 40,000 search queries per second. Based on this fact, your website needs to rank on the top pages of SERPs, preferably on the first page to get a generous piece of this pie. Search engine optimization is the secret ingredient that<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/backlink-analysis-and-research-tools\/\" title=\"Top 5 Backlink Analysis and Research Tools for Businesses\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Backlink Analysis and Research Tools for Businesses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/backlink-analysis-and-research-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Backlink Analysis and Research Tools for Businesses\" \/>\n<meta property=\"og:description\" content=\"Recent research revealed that, on average, Google receives 3.5 billion searches per day and 40,000 search queries per second. Based on this fact, your website needs to rank on the top pages of SERPs, preferably on the first page to get a generous piece of this pie. 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