{"id":1682,"date":"2021-12-14T23:50:53","date_gmt":"2021-12-14T23:50:53","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?page_id=1682"},"modified":"2023-08-27T18:50:02","modified_gmt":"2023-08-27T18:50:02","slug":"google-my-business-optimization-for-service-area-businesses","status":"publish","type":"page","link":"https:\/\/www.marketerscenter.com\/blog\/google-my-business-optimization-for-service-area-businesses\/","title":{"rendered":"Google My Business Optimization for Service-Area Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve probably heard of Google My Business and how important it is to <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business-optimization-tips\/\">create and maintain a GMB profile<\/a>. If you run a service-area business, however, things become a bit more complicated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process for setting up a GMB profile as a service-area business is a bit different from the usual. A few small mistakes can get your profile deleted, so it\u2019s vital to set it up correctly and fix any mistakes you made if you already set your profile up.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/06\/office_cleaner-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2948 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/06\/office_cleaner-1024x681.jpg\" alt=\"Cleaning company looking to make a GMB profile\" width=\"1024\" height=\"681\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/06\/office_cleaner-1024x681.jpg 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/06\/office_cleaner-300x200.jpg 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/06\/office_cleaner-768x511.jpg 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/06\/office_cleaner-1536x1022.jpg 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/06\/office_cleaner-2048x1363.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>What is a service-area business?<\/h2>\n<p><span style=\"font-weight: 400;\">A service-area business is one that doesn\u2019t have a physical location, but instead serves customers within a specific geographical area. If you run a plumbing service, for example, and visit clients\u2019 homes to fix plumbing problems, you operate a service-area business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Service-area businesses, or SABs, do not have physical storefronts with permanent signage. You go to customers instead of them visiting you.\u00a0<\/span><\/p>\n<h2>Why is it important to specify your business as a SAB?<\/h2>\n<p><span style=\"font-weight: 400;\">Classifying your company as a service-area business when signing up is crucial because it allows your GMB profile to be seen by all your target customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create your profile, you\u2019ll be able to specify the zip codes and areas you service. If you operate a roofing company in those areas, you\u2019ll want everyone in those areas to see your profile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you instead classify your business as a standard, location-based business, it might not show up to people who are searching from further away, even if you deliver to or serve them as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if you categorize your business incorrectly, Google may take down your listing. Many business owners don\u2019t pay attention when building their profiles and list a home address as their place of business. It\u2019s a common error you must avoid.\u00a0<\/span><\/p>\n<h2>Examples of service-area businesses<\/h2>\n<p><span style=\"font-weight: 400;\">Here are some examples of SABs. This list isn\u2019t, by all means, exhaustive; it\u2019s just to give you a general idea of which type of businesses fall under this category.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plumbers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HVAC technicians<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home cleaning services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Locksmiths<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Floor carpet cleaning services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Roofing contractors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chimney cleaners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Garage door repair services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deer control services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pest control companies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landscaping services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Electricians<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home delivery beauty salons (with no physical shop)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Painting companies<\/span><\/li>\n<\/ul>\n<h2>What is a hybrid business?<\/h2>\n<p><span style=\"font-weight: 400;\">A hybrid business is one that serves a geographical area but also has a physical location where you serve customers. If you operate a furniture business, you may provide home deliveries of sofas, cabinets, and other heavy furniture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, you may also have a physical storefront where customers can go to buy and pick up smaller furniture items, or where they can view items and order deliveries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even a restaurant is a hybrid business if they make deliveries. If you operate a beauty salon but make home visits as well, you own a hybrid business.\u00a0<\/span><\/p>\n<h2>How to create a GMB profile for your service-area business<\/h2>\n<p><span style=\"font-weight: 400;\">When creating your Google My Business profile, select \u201cNo\u201d when asked if you want to add a location. Google will then ask you to select which areas you serve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can enter up to 20 areas, so enter as many as you serve. You can enter neighborhood or city names, zip codes, counties, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google limits you to a two-hour radius from where you live or operate from; don\u2019t enter any area that would require you to drive more than two hours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t have a physical location, you should still set up a website and enter your URL. You must also provide accurate contact information, so people can get in touch with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hybrid businesses can enter both a physical location and the areas they serve.\u00a0<\/span><\/p>\n<h2>What not to do as a service-area business<\/h2>\n<p><span style=\"font-weight: 400;\">Common errors can cause Google to take down your GMB profile, including creating multiple profiles for the same business. Some business owners think it will help them be seen by more people, but that\u2019s a mistake. Unless you have more than one physical location, you can\u2019t create more than a single profile for the same service-area business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another blunder enterprises make is mistaking their service-area businesses for hybrid businesses. Your storefront must have permanent signage and be an actual place of business. Your home office doesn\u2019t count, and neither does a storage facility where you store your goods but which is not open to customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To verify your shopfront as your location of business (if you run a hybrid business), it will need permanent signage. A sign on the gate or a small banner won\u2019t work for Google, so you can\u2019t just turn your garage into a place of business by putting a banner up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, never rent one of those \u201cvirtual offices\u201d or a virtual mailbox and list it as your business address. You can\u2019t fool Google \u2014 they\u2019ve got enough data to figure out which addresses these services are using.\u00a0<\/span><\/p>\n<h2>What to do if you set up your profile incorrectly<\/h2>\n<p><span style=\"font-weight: 400;\">What if you already set up a GMB profile and selected a location, despite being a service-area business? Fortunately, you can delete the address you entered and instead enter your service area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do this as quickly as possible. If you wait too long, Google may take down your listing. Google periodically does mass takedowns to fight spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also delete service areas at any time. If you switch from a service-area business model to a hybrid one, you can enter your new address as well.\u00a0<\/span><\/p>\n<h2>Tips for optimizing your GMB profile as a service-area business<\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve created your GMB profile, it\u2019s important to continue building and optimizing it, so you get seen by more people and <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-benefits-to-ranking-in-the-google-maps-pack\/\">rank higher in the areas you serve<\/a>. Here are some tips that can help your profile stand out and outrank the competition.\u00a0<\/span><\/p>\n<h3>1. Choose the right category<\/h3>\n<p><span style=\"font-weight: 400;\">When creating your profile, pick the right primary category and secondary categories that best fit your business. That will help you get seen by the right people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re a plumber, you can select \u201cdrainage service\u201d as one of your secondary categories. If you offer multiple services, such as HVAC and plumbing, choose multiple secondary categories.\u00a0<\/span><\/p>\n<h3>2. Add pictures<\/h3>\n<p><span style=\"font-weight: 400;\">Images allow potential customers to see what you do, who you are, who is on your team, and the actual results you&#8217;ve brought to customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create graphics explaining your top services, ask customers for permission to showcase work you\u2019ve done for them, take pictures of your equipment, and even take photos of yourself busy at work.\u00a0<\/span><\/p>\n<h3>3. Respond to reviews<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.marketerscenter.com\/blog\/requesting-reviews-google-yelp-get-done\/\">Encourage customers to leave reviews<\/a> (just don\u2019t incentivize them by offering them free stuff in exchange). Respond to reviews, both positive and negative, so people see you care.\u00a0<\/span><\/p>\n<h3>4. Answer questions<\/h3>\n<p><span style=\"font-weight: 400;\">Google allows people to ask questions on a GMB profile. Anyone can answer them, but if you wait for others to do so, the information they provide might not be totally accurate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitor your profile for questions and answer them promptly. It will show that you are attentive to customers&#8217; needs. Also, many leads will have similar questions, so it can help you skip steps in the sales process and get to the sale quicker.\u00a0<\/span><\/p>\n<h3>5. Publish GMB posts<\/h3>\n<p><span style=\"font-weight: 400;\">Google My Business posts allow you to <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-google-my-business-post-ideas-you-should-try\/\">provide quick updates about your services<\/a>, Covid-19 information, discounts, and more. Publish posts regularly, so people can see you are active.\u00a0<\/span><\/p>\n<h3>6. Use the right attributes<\/h3>\n<p><span style=\"font-weight: 400;\">When appropriate, attributes such as \u201cwomen-led\u201d can help you rank higher in some searches. It\u2019s only relevant in some situations, such as someone looking for a psychologist who is a woman or from their community, so they feel better understood.\u00a0<\/span><\/p>\n<h2>Final thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">Many small business owners know about Google My Business, but not everyone knows that service-area businesses must set up their profiles differently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/www.marketerscenter.com\/gmb-optimization-service\"><span style=\"font-weight: 400;\">GMB Foundations service<\/span><\/a><span style=\"font-weight: 400;\"> can help you build and optimize your service-area business\u2019s GMB profile to get better results and drive more sales.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1bXTVXLE730b9SkWmCln5Mp73_b0HOtQI\/preview\" width=\"640\" height=\"480\" allow=\"autoplay\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard of Google My Business and how important it is to create and maintain a GMB profile. If you run a service-area business, however, things become a bit more complicated.\u00a0 The process for setting up a GMB profile as a service-area business is a bit different from the usual. A few small mistakes<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business-optimization-for-service-area-businesses\/\" title=\"Google My Business Optimization for Service-Area Businesses\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google My Business Optimization for Service-Area Businesses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business-optimization-for-service-area-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google My Business Optimization for Service-Area Businesses\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve probably heard of Google My Business and how important it is to create and maintain a GMB profile. 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