{"id":1684,"date":"2021-12-14T23:53:48","date_gmt":"2021-12-14T23:53:48","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?page_id=1684"},"modified":"2023-09-10T21:25:50","modified_gmt":"2023-09-10T21:25:50","slug":"google-posts-tips","status":"publish","type":"page","link":"https:\/\/www.marketerscenter.com\/blog\/google-posts-tips\/","title":{"rendered":"8 Powerful Google My Business Posts Tips"},"content":{"rendered":"

Google My Business fully released its posts feature to businesses in 2017. Despite that, many small business owners don\u2019t know about it or don\u2019t take advantage of it, not realizing how potent GMB posts<\/a> can be.\u00a0<\/span><\/p>\n

Whether you own a restaurant, roofing company, or law firm, GMB posts will help you reach more people, answer common questions, and inform the community about upcoming sales, discounts, and events. Read on to learn some effective GMB post tips to help your small business grow.<\/span><\/p>\n

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1. Publish updates regularly<\/h2>\n

Google My Business posts no longer expire after seven days, which means they can have a longer-lasting impact on your conversions. Nonetheless, Google still archives most posts after six months, unless you specify a date range when publishing them.\u00a0<\/span><\/p>\n

That’s why publishing updates regularly is still crucial. You can always delete a post later if you feel like it is clogging up your feed, or you can specify a date range for the post if it is highlighting a one-time event.\u00a0<\/span><\/p>\n

By frequently posting updates<\/a>, you show that you are active. Customers will trust you more and will feel more comfortable calling or emailing you with questions. It is especially important now, as many businesses have shut down due to economic problems brought on by the Covid-19 pandemic and subsequent shutdowns.\u00a0<\/span><\/p>\n

Some Google My Business profiles from those businesses still exist, despite the businesses being shuttered. If a customer visits your GMB profile and sees that you recently published a post, they\u2019ll know you are still serving customers at your place of business and won\u2019t hesitate to drive to your shop.\u00a0<\/span><\/p>\n

2. Keep it short and simple<\/h2>\n

While you can include up to 1,500 characters in each post, Google recommends not exceeding 300 characters. For many of your posts, a few lines will be ideal, depending on the post content.\u00a0<\/span><\/p>\n

Much of the text may get cut off if you write too much, so users won\u2019t see it unless they manually expand the post. Keeping it short and simple allows you to get your message across quickly, even to those skimming through your post feed.\u00a0<\/span><\/p>\n

Pay extra attention to your opening line, as that is what people will see first. An eye-catching opening line that captures people\u2019s attention will help you boost your conversion rates.\u00a0<\/span><\/p>\n

While you can highlight new sales, events, or products, don\u2019t be overly promotional or use too many exclamation points or uppercase letters in your opening line, as that can look spammy<\/a>.\u00a0<\/span><\/p>\n

You can publish a few longer posts with tips and helpful advice here and there as well \u2014 just don\u2019t make all of your posts like that.\u00a0<\/span><\/p>\n

3. Switch up your content<\/h2>\n

There are a few different post types you can publish on Google My Business. Switch up your content and write different posts to make things a bit more interesting and keep things fresh. Make sure you select the right post type when creating and publishing a post.\u00a0<\/span><\/p>\n

Here are the post types currently available:\u00a0<\/span><\/p>\n