{"id":1138,"date":"2020-07-21T20:36:57","date_gmt":"2020-07-21T20:36:57","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=1138"},"modified":"2023-04-17T05:00:48","modified_gmt":"2023-04-17T05:00:48","slug":"user-behavior-google-machine-learning","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/user-behavior-google-machine-learning\/","title":{"rendered":"How Much Does User Behavior Play in Google&#8217;s Machine Learning Algorithm?"},"content":{"rendered":"\r\n<p>Maybe more than we realize.<\/p>\r\n<p>We can use a little investigation to see an example happening right now. <br \/>Google search the city keyword &#8220;Portland&#8221;<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" width=\"1102\" height=\"1090\" class=\"wp-image-1139\" style=\"width: 400px;\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/google-search.png\" alt=\"\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/google-search.png 1102w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/google-search-300x297.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/google-search-1024x1013.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/google-search-768x760.png 768w\" sizes=\"(max-width: 1102px) 100vw, 1102px\" \/><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>50% of the organic spots are dominated by protest stories.<\/li>\r\n<li>There&#8217;s a video carousel devoted to Portland protests.<\/li>\r\n<li>And not to mention, the news stories that tower at the very top of the page as well.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Google has an interesting way of sniffing out user intent and shuffling SERPs accordingly.<\/p>\r\n\r\n\r\n\r\n<p>Google Trends might be a useful tool in deciphering intent (without having to do much guessing).<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"431\" class=\"wp-image-1140\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/Capture.png\" alt=\"\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/Capture.png 856w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/Capture-300x151.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/Capture-768x387.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/figure>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Maybe more than we realize. We can use a little investigation to see an example happening right now. Google search the city keyword &#8220;Portland&#8221; 50% of the organic spots are dominated by protest stories. There&#8217;s a video carousel devoted to Portland protests. And not to mention, the news stories that tower at the very top<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/user-behavior-google-machine-learning\/\" title=\"How Much Does User Behavior Play in Google&#8217;s Machine Learning Algorithm?\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[147,142],"tags":[153,152],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does User Behavior Play in Google&#039;s Machine Learning Algorithm?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/user-behavior-google-machine-learning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does User Behavior Play in Google&#039;s Machine Learning Algorithm?\" \/>\n<meta property=\"og:description\" content=\"Maybe more than we realize. We can use a little investigation to see an example happening right now. Google search the city keyword &#8220;Portland&#8221; 50% of the organic spots are dominated by protest stories. There&#8217;s a video carousel devoted to Portland protests. And not to mention, the news stories that tower at the very topRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/user-behavior-google-machine-learning\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T20:36:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-17T05:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/07\/google-search.png\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AndrewDScherer\" \/>\n<meta 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You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please <a href=\"https:\/\/www.marketerscenter.com\/dashboard\/\">request a free reseller dashboard account here.<\/a> You'll also be able to download a price list for <a href=\"https:\/\/www.marketerscenter.com\/link-building-services.php\">all of the services we offer.<\/a> You can connect with me via <a href=\"https:\/\/www.facebook.com\/andrew.scherer.31\">Facebook<\/a> in our <a href=\"https:\/\/www.facebook.com\/groups\/lmfreethinkers\/\">Local Marketing Freethinkers group<\/a>, or via <a href=\"https:\/\/twitter.com\/AndrewDScherer\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\">Linkedin<\/a>."}],"_links":{"self":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1138"}],"collection":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/comments?post=1138"}],"version-history":[{"count":2,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1138\/revisions"}],"predecessor-version":[{"id":2580,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1138\/revisions\/2580"}],"wp:attachment":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/categories?post=1138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/tags?post=1138"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}