{"id":1194,"date":"2020-08-11T20:38:34","date_gmt":"2020-08-11T20:38:34","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=1194"},"modified":"2024-02-26T23:24:48","modified_gmt":"2024-02-26T23:24:48","slug":"80-20-seo","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/80-20-seo\/","title":{"rendered":"The 80\/20 Rule in SEO"},"content":{"rendered":"\n<p>The 80\/20 rule applies to SEO.<\/p>\n\n\n\n<p>A few core factors will get you the most results. I&#8217;ve found this to be especially true in less competitive spaces (such as <a href=\"https:\/\/www.marketerscenter.com\/blog\/creating-an-seo-plan-for-local-clients\/\">local SEO<\/a>).<\/p>\n\n\n\n<p>Sometimes I find myself geeking out over insignificant factors.<\/p>\n\n\n\n<p>I have to stop and ask myself, &#8220;Is this worth my time?&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/08\/meme-edit.png\" alt=\"\" class=\"wp-image-1197\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/08\/meme-edit.png 720w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/08\/meme-edit-300x300.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/08\/meme-edit-150x150.png 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Recently, a member of <a href=\"https:\/\/www.facebook.com\/groups\/lmfreethinkers\/\">Local Marketing Freethinkers<\/a> posted this question:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"643\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/08\/question-seo-group.png\" alt=\"\" class=\"wp-image-1195\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/08\/question-seo-group.png 754w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/08\/question-seo-group-300x256.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<p>My reply was pretty concise.<\/p>\n\n\n\n<p>You need:<\/p>\n\n\n\n<ul>\n<li>locally relevant content<\/li>\n\n\n\n<li>good on-page<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketerscenter.com\/hyper-local-citation-service\">hyper-local and niche-relevant links\/citations<\/a><\/li>\n\n\n\n<li>and a <a href=\"https:\/\/www.marketerscenter.com\/blog\/requesting-reviews-google-yelp-get-done\/\">well-optimized GMB with reviews<\/a> and posts.<\/li>\n<\/ul>\n\n\n\n<p>There is a multitude of small things, but this is what will drive 80% of your results.<\/p>\n\n\n\n<p>I don&#8217;t think this is an oversimplification.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 80\/20 rule applies to SEO. A few core factors will get you the most results. I&#8217;ve found this to be especially true in less competitive spaces (such as local SEO). Sometimes I find myself geeking out over insignificant factors. I have to stop and ask myself, &#8220;Is this worth my time?&#8221; Recently, a member<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/80-20-seo\/\" title=\"The 80\/20 Rule in SEO\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[147,142],"tags":[152],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 80\/20 Rule in SEO<\/title>\n<meta name=\"description\" content=\"Optimize SEO with the 80\/20 rule, focusing on core factors for superior results, ideal for less competitive niches like local SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/80-20-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 80\/20 Rule in SEO\" \/>\n<meta property=\"og:description\" content=\"Optimize SEO with the 80\/20 rule, focusing on core factors for superior results, ideal for less competitive niches like local SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/80-20-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-11T20:38:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T23:24:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2020\/08\/meme-edit.png\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AndrewDScherer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew David Scherer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. 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