{"id":1851,"date":"2022-06-15T12:28:16","date_gmt":"2022-06-15T12:28:16","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=1851"},"modified":"2024-06-30T15:23:56","modified_gmt":"2024-06-30T15:23:56","slug":"how-to-write-a-blog-outreach-email-that-doesnt-suck","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/how-to-write-a-blog-outreach-email-that-doesnt-suck\/","title":{"rendered":"How to Write a Blog Outreach Email That Doesn\u2019t Suck"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We\u2019ve been <a href=\"https:\/\/www.marketerscenter.com\/blog\/guest-posting-services\/\">doing outreach and link building<\/a> for Marketer\u2019s Center\u2019s own website for a few years now. Through trial and error, we have learned a lot about what works and what doesn\u2019t. We\u2019ve learned that one of the most effective ways to get webmasters to actually read and reply to our emails is to write them a message that is clear, straight-to-the-point, and not pretentious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important for your outreach emails to have these qualities, so webmasters actually notice you and get what you are trying to do. Of course, getting them to read and reply is just one of the many steps of reaching out and building links. But it\u2019s an important step for the <a href=\"https:\/\/www.marketerscenter.com\/blog\/blog-outreach-strategy\/\">success of your overall strategy<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways to write outreach emails that don\u2019t suck, maximizing your chances of getting replies and links.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2071 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17-1024x683.png\" alt=\"Employees doing blog outreach in email\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17-1024x683.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17-300x200.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17-768x512.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17-1536x1024.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17-2048x1365.png 2048w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17-848x566.png 848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#dont-add-too-much-fluff\">Don&#8217;t add too much fluff<\/a><\/li>\n<li><a href=\"#front-load-your-personalization\">Front-load your personalization<\/a><\/li>\n<li><a href=\"#get-to-the-point-quickly\">Get to the point quickly<\/a><\/li>\n<li><a href=\"#dont-lie\">Don&#8217;t lie<\/a><\/li>\n<\/ul>\n<h2 id=\"dont-add-too-much-fluff\">1. Don&#8217;t add too much fluff<\/h2>\n<p><span style=\"font-weight: 400;\">One of the many mistakes people do in their outreach emails is adding fluff. These are words, phrases, or entire sentences that add no real value to your message. You know a passage is a fluff if it has one or more of the following characteristics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extraneous passages that \u201cattract\u201d the reader\u2019s attention, but actually do the opposite<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Off-topic thoughts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over-complicated prose just to sound intelligent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Passages that make your message harder to understand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unnecessary additions to word count<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember that you are reaching out to a webmaster and trying to build links for your website. All the sentences in your email should reflect that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are busy. They don\u2019t have time to read long and winding messages from a person they don\u2019t even know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an outreach email full of fluff:<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1855 size-full\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck1.png\" alt=\"Sample email with fluff\" width=\"1015\" height=\"667\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck1.png 1015w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck1-300x197.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck1-768x505.png 768w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are so many problems in that example. Firstly, you have your name on your message, when you already have it on your signature. It\u2019s an addition that makes your message unnecessary longer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, your reader doesn\u2019t care if you have spent this or that amount of time researching something. It just creates more questions that will make the reader turn away and delete your email. They don\u2019t have time to read more to know more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thirdly, you are not straight to the point that you want a link for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And lastly, you don\u2019t really need to tell the reader to keep up the good work. It just sounds pretentious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without all the fluff, the email may look like this:<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1858 size-full\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck2.png\" alt=\"Sample email without fluff\" width=\"990\" height=\"467\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck2.png 990w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck2-300x142.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck2-768x362.png 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The outreach email sounds so much better now without the fluff. Keeping it simple is one of the <a href=\"https:\/\/www.marketerscenter.com\/blog\/6-best-practices-for-blog-outreach-subject-lines\/\">best practices you can do for outreach emails<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the problems don\u2019t end here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you remove all fluff and devoid your message of life, your email may read like a template. It may appear like it has been copy-pasted multiple times and sent to hundreds of other prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Templates are actually fine, but you have to be subtle with them to the point that prospects don\u2019t even know they are templates. This is where personalization comes in.<\/span><\/p>\n<h2 id=\"front-load-your-personalization\">2. Front-load your personalization<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s important to personalize your emails, so they don\u2019t appear like the same message that has been sent to hundreds of prospects. Make it appear like the email has been personally crafted for the reader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to personalize your outreach emails, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the actual name of the recipient, not just \u201cAdmin\u201d or \u201cEditor\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mention a detail from their website, like a blog post or a company update<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be specific with the detail, such as its author name, content, and post date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliment the detail to show you have goodwill<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, make sure that this personalization is front-loaded as much as possible. You want your reader to know immediately that your message is highly personalized. You don\u2019t want to drown your reader in fluff at the beginning and throw in the personalization at the end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Immediately give the reader a good impression by letting them know on the get-go that the email is personalized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1860 size-full\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck3.png\" alt=\"Sample personalized email\" width=\"991\" height=\"453\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck3.png 991w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck3-300x137.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck3-768x351.png 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It sounds like a good outreach email. It has a lot of personalization in it, mentioning the name of the recipient, the author, the content, and the post date of the latest blog post on their website. The personalization is also front-loaded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the email is not yet perfect. There are still some unanswered questions that may make the reader drop you and not reply. This is why it\u2019s important to tell them everything they need to know quickly.<\/span><\/p>\n<h2 id=\"get-to-the-point-quickly\">3. Get to the point quickly<\/h2>\n<p><span style=\"font-weight: 400;\">People receive a lot of unsolicited messages. And there are a lot of reasons to be suspicious of such messages. They can be scams, viruses, or anything else you don\u2019t want to deal with. Since your outreach email is basically an unsolicited message as well, the last thing you want is to make the reader think suspiciously of your email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get to the point immediately before the reader becomes suspicious. Here are some ways to get your point across quickly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid adding fluff that the reader doesn\u2019t care about<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get to the personalized message immediately<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get to the offer immediately (guest post with backlink to your website)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a call-to-action to get the reader to respond<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid unnecessary attachments, images, and links that may make the reader suspicious<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1861 size-full\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck4.png\" alt=\"Sample straight-to-the-point email\" width=\"971\" height=\"485\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck4.png 971w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck4-300x150.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/outreach-email-doesnt-suck4-768x384.png 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The example doesn\u2019t have unnecessary passages. It gets to the personalized message and offer for a guest post immediately. And then it ends with a question and a call-to-action to get the reader to respond.<\/span><\/p>\n<h2 id=\"dont-lie\">4. Don&#8217;t lie<\/h2>\n<p><span style=\"font-weight: 400;\">Many outreach specialists use unethical tactics such as lies just to <a href=\"https:\/\/www.marketerscenter.com\/blog\/should-you-pay-for-placement-when-doing-blog-outreach\/\">get guest posts and backlinks<\/a>. They make their offers more than what they seem to increase the chances of their prospects agreeing to post and giving them a link. Here are common lies you often see in outreach emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not telling the reader immediately that you want a link in exchange for the article<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending the same articles to different prospects all at the same time and telling them they have not been sent to anyone else<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telling the reader that the article is unique even though it is not<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telling the reader that you are willing to make a link exchange even though you are not<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You are putting your name on the line if you lie about your offers. Some industries are small enough for everyone to know each other. You can have a bad reputation among your peers if word gets out that you make false claims and offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, there are also some outreach email recipients who will lie to you. They will tell you that they will post the article with your link on it. But they will remove your link or replace it with their own, especially if it is a link back to a services page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why you should not blindly send outreach emails to everybody. You should also be selective in who you reach out to, but that\u2019s a topic for another article.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Be clear, straight to the point, and not pretentious<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People receive a lot of emails every day, and many of these emails are unsolicited. As outreach emails are almost always unsolicited, you should do your best to not be suspicious. You should be clear with your messaging. Tell the reader what you want immediately. And don\u2019t try to act smart and pretentious just to gain the favor of the reader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you have the perfect outreach email, not everyone is going to reply. You won\u2019t be <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-guest-posts-the-ultimate-guide\/\">flooded by guest post opportunities<\/a> and backlinks either. But if you have a clear, straight-to-the-point, and unpretentious email, you are increasing the chances of your readers actually giving you a chance. And that\u2019s something many outreach specialists don\u2019t even get.<\/span><\/p>\n<p>Once you do get a chance, make sure that you actually submit a high-quality blog post. You can <a href=\"https:\/\/www.marketerscenter.com\/blog\/content-for-blog-outreach-where-to-get-it\/\">write it yourself or get someone to do it for you<\/a>. But make sure that they are indeed good writers and genuinely know the industry you are in.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1YnjuuoLwZXIcbFs2NdwCWBH2SVHIaZSj\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve been doing outreach and link building for Marketer\u2019s Center\u2019s own website for a few years now. Through trial and error, we have learned a lot about what works and what doesn\u2019t. We\u2019ve learned that one of the most effective ways to get webmasters to actually read and reply to our emails is to write<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-write-a-blog-outreach-email-that-doesnt-suck\/\" title=\"How to Write a Blog Outreach Email That Doesn\u2019t Suck\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[142],"tags":[150,85],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Blog Outreach Email That Doesn\u2019t Suck<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-write-a-blog-outreach-email-that-doesnt-suck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Blog Outreach Email That Doesn\u2019t Suck\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve been doing outreach and link building for Marketer\u2019s Center\u2019s own website for a few years now. Through trial and error, we have learned a lot about what works and what doesn\u2019t. We\u2019ve learned that one of the most effective ways to get webmasters to actually read and reply to our emails is to writeRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/how-to-write-a-blog-outreach-email-that-doesnt-suck\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T12:28:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-30T15:23:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/06\/VNU_M675_17-1024x683.png\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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