{"id":1892,"date":"2022-08-03T04:39:44","date_gmt":"2022-08-03T04:39:44","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=1892"},"modified":"2024-08-30T13:12:16","modified_gmt":"2024-08-30T13:12:16","slug":"5-ways-to-boost-your-google-maps-rankings","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/5-ways-to-boost-your-google-maps-rankings\/","title":{"rendered":"5 Ways to Boost Your Google Maps Rankings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many people are turning to Google whenever they are looking for businesses in a local area. When they are looking for pizza, for example, they search in Google. And here\u2019s the thing, many of these people are ending up on Google Maps and discovering new local businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want more customers, you should definitely try boosting your Google Maps rankings. Ranking in Google Maps can also <a href=\"https:\/\/www.marketerscenter.com\/blog\/does-ranking-in-google-maps-help-with-organic-rankings\/\">indirectly help with organic rankings<\/a>. There are a lot of ways you can try out there, as showcased by an infinite number of blog posts about them. But here are the easiest and the most effective ones.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1893 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-1024x1024.jpg\" alt=\"Phone showing a map app on its screen\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-1024x1024.jpg 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-300x300.jpg 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-150x150.jpg 150w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-768x768.jpg 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-1536x1536.jpg 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#actually-create-a-google-maps-listing\">Actually create a Google Maps listing<\/a><\/li>\n<li><a href=\"#post-to-your-listing-regularly\">Post to your listing regularly<\/a><\/li>\n<li><a href=\"#encourage-google-reviews\">Encourage Google reviews<\/a><\/li>\n<li><a href=\"#embed-the-google-map-on-your-website\">Embed the Google Map on your website<\/a><\/li>\n<li><a href=\"#target-local-keywords\">Target local keywords<\/a><\/li>\n<\/ul>\n<h2 id=\"actually-create-a-google-maps-listing\">1. Actually create a Google Maps listing<\/h2>\n<p><span style=\"font-weight: 400;\">Naturally, you can\u2019t rank in Google Maps if you don\u2019t have a listing, to begin with. <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business\/\">Create a Google Maps listing<\/a> first by claiming your business on the platform. Simply choose the option \u201cAdd a missing place\u201d and fill up the necessary details, such as the name of your place, the nature of the business, and the address.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips for creating and claiming a Google Maps listing:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Make sure your details are accurate and up-to-date. <\/b><span style=\"font-weight: 400;\">Tell Google that you are trustworthy by <a href=\"https:\/\/www.marketerscenter.com\/blog\/why-not-ranking-google-business-name\/\">being consistent with your business name<\/a> across the web, including Google Maps. Make sure that your address, phone number, and operating hours are also correct. This is a great way to <a href=\"https:\/\/www.marketerscenter.com\/blog\/local-citation-services-the-ultimate-guide\/\">gain local citations online<\/a>.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Write a business description. <\/b><span style=\"font-weight: 400;\">Your business description should provide a short but clear idea about your business, so searchers actually know what they are looking at. When writing, make sure to use your brand\u2019s voice.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Add photos to your listing. <\/b><span style=\"font-weight: 400;\">Google Maps loves photos, simply because they show that you care about your profile and your willingness to optimize it. Potential customers and searchers like photos too because humans are visual creatures.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Actually creating a Google Maps listing is of course the most important way to boost your Google Maps rankings. But it&#8217;s not always so simple. Even agencies need help sometimes. There are some who even <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-gmb-services-everything-you-need-to-know\/\">white label their GMB services<\/a>.<\/span><\/p>\n<h2 id=\"post-to-your-listing-regularly\">2. Post to your listing regularly<\/h2>\n<p><span style=\"font-weight: 400;\">There are many <a href=\"https:\/\/www.marketerscenter.com\/blog\/6-google-maps-ranking-factors-you-should-know\/\">Google Maps ranking factors<\/a> you can target, and one of them is activity. Google Maps loves activity in their listings. The more active and visible you are in Google Maps, the more the platform recognizes you and incentivizes you for your efforts. High-quality photos are not the only ones you can upload. You can also post about events, promos, special offers, and other goodies related to your business. Read this article of ours about <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-google-my-business-post-ideas-you-should-try\/\">Google My Business post ideas<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping your listing active and up-to-date also helps potential customers and searchers. They see that the business is legitimate, and it is active on the platform to gain their awareness and trust. These may be the things you need to finally get random searchers to convert.<\/span><\/p>\n<h2 id=\"encourage-google-reviews\">3. Encourage Google reviews<\/h2>\n<p><span style=\"font-weight: 400;\">Every business owner out there can just go to Google Maps and create and claim a business. But what separates random business listings and optimized ones is social proof. An optimized Google Maps listing <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-posts-tips\/\">has customer reviews on it<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you want positive reviews most of the time. But even the <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-handle-your-seo-agencys-negative-reviews\/\">negative reviews<\/a> can help tell Google Maps that you are a legitimate business and customers and searchers are finding you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encourage customers, especially those that seem satisfied with your products and services, to leave reviews on your listing. Respond to them as well to show how active you are in the platform and how willing you are to provide better products and services.<\/span><\/p>\n<h2 id=\"embed-the-google-map-on-your-website\">4. Embed the Google Map on your website<\/h2>\n<p><span style=\"font-weight: 400;\">Include a <a href=\"https:\/\/www.marketerscenter.com\/blog\/can-google-maps-embeds-improve-your-google-maps-rankings\/\">Google Map embed on your website<\/a>, preferably on your Contact Us page. This can help boost your Google Maps rankings because it further tells the platform and its complementary search engine that your business is indeed located where you tell it is. It\u2019s confirmation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will also look nice for your website visitors because of the visual aspect. Of course, anything that is visual is just more appealing than just a bunch of words indicating your address. The improvement in the user experience can help you convert more of these random visitors. It can also indirectly help you in your rankings.<\/span><\/p>\n<h2 id=\"target-local-keywords\">5. Target local keywords<\/h2>\n<p><span style=\"font-weight: 400;\">If you are looking for pizza, Google and Google Maps will not lead you to a pizza parlor that is hundreds of miles away. Results are localized, and you need to take advantage of this to improve your Google Maps rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for local keywords and then include them in your business listing and website.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Find local keywords with powerful tools. <\/b><span style=\"font-weight: 400;\">There are a lot of keyword research tools out there, with Ahrefs and Semrush being some of the most popular ones. If you don\u2019t want to use tools, you can also brainstorm and come up with common words people might search for, like \u201cHVAC installation\u201d and \u201cplumbing repairs.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Include the keywords in your business listing. <\/b><span style=\"font-weight: 400;\">Optimize your Google Maps listing by incorporating the local keywords you find in there, especially in the business description. Of course, don\u2019t appear spammy. The local keywords should flow naturally with your description.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Include the keywords in your website too. <\/b><span style=\"font-weight: 400;\">Include local keywords on your most significant pages, such as your home page, blog post titles and bodies, and products and services pages.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Local keywords can boost your rankings across the board if you can optimize for them correctly.<\/span><\/p>\n<h2>There are many ways to boost your Google Maps rankings<\/h2>\n<p><span style=\"font-weight: 400;\">You can find a lot of articles out there on how to boost your Google Maps rankings, and many of them are more extensive than this article. But the ways listed here are very simple and effective. And they save you from the massive complications of SEO and even Google Maps marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you do just these ways, your Google Maps rankings can improve and give you a wider reach and therefore more potential customers. You can even <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-benefits-to-ranking-in-the-google-maps-pack\/\">rank in the Google Maps Pack<\/a>. But if you want to take your rankings to the next level, consider <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-google-maps-ranking-companies-you-should-know\/\">hiring Google Maps ranking companies<\/a> that can help you.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1V0ac6oAKIyghJXTgj9mGhJCYH-MFy7Ds\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people are turning to Google whenever they are looking for businesses in a local area. When they are looking for pizza, for example, they search in Google. And here\u2019s the thing, many of these people are ending up on Google Maps and discovering new local businesses. If you want more customers, you should definitely<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/5-ways-to-boost-your-google-maps-rankings\/\" title=\"5 Ways to Boost Your Google Maps Rankings\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[142],"tags":[152,154],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Boost Your Google Maps Rankings<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/5-ways-to-boost-your-google-maps-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Boost Your Google Maps Rankings\" \/>\n<meta property=\"og:description\" content=\"Many people are turning to Google whenever they are looking for businesses in a local area. When they are looking for pizza, for example, they search in Google. And here\u2019s the thing, many of these people are ending up on Google Maps and discovering new local businesses. If you want more customers, you should definitelyRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/5-ways-to-boost-your-google-maps-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T04:39:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T13:12:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/love-map-phone-1024x1024.jpg\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AndrewDScherer\" \/>\n<meta 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You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. 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