{"id":1920,"date":"2022-08-31T12:22:25","date_gmt":"2022-08-31T12:22:25","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=1920"},"modified":"2024-05-12T12:39:40","modified_gmt":"2024-05-12T12:39:40","slug":"how-to-sell-local-seo-to-clients","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/how-to-sell-local-seo-to-clients\/","title":{"rendered":"How to Sell Local SEO to Clients"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search engines like Google essentially created the SEO industry. But with the incredible competition today, it has become extremely difficult to rank in general. It may be <a href=\"https:\/\/www.marketerscenter.com\/blog\/niche-marketing-how-it-can-help-get-seo-leads\/\">a good idea to niche down<\/a>, particularly in a specific neighborhood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local SEO has become more interesting than traditional SEO because of the unique factors you need in order to rank. But how do you actually sell local SEO to potential clients, especially to those who don\u2019t even know what they are missing?<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1922 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03-1024x683.png\" alt=\"SEO specialist trying to sell local SEO to potential clients\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03-1024x683.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03-300x200.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03-768x512.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03-1536x1024.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03-2048x1365.png 2048w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03-848x566.png 848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#explain-the-benefits-of-local-seo\">Explain the benefits of local SEO<\/a><\/li>\n<li><a href=\"#establish-yourself-as-an-authority\">Establish yourself as an authority<\/a><\/li>\n<li><a href=\"#understand-that-different-clients-have-different-needs\">Understand that different clients have different needs<\/a><\/li>\n<li><a href=\"#manage-their-expectations\">Manage their expectations<\/a><\/li>\n<li><a href=\"#give-a-good-pitch\">Give a good pitch<\/a><\/li>\n<li><a href=\"#provide-case-studies-and-testimonials\">Provide case studies and testimonials<\/a><\/li>\n<\/ul>\n<h2 id=\"explain-the-benefits-of-local-seo\">1. Explain the benefits of local SEO<\/h2>\n<p><span style=\"font-weight: 400;\">In your journey as a digital marketing agency, you will encounter different kinds of businesses with different levels of marketing budgets. Some businesses may not even have a dedicated marketing department.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sell local SEO to potential clients by explaining the benefits of <a href=\"https:\/\/www.marketerscenter.com\/blog\/creating-an-seo-plan-for-local-clients\/\">optimizing for a specific neighborhood<\/a>. Explain to them how local SEO can help improve their online visibility for searchers in their area, and how this can <a href=\"https:\/\/www.marketerscenter.com\/blog\/local-seo-guide\/\">lead to more leads<\/a>, conversions, and sales. Explain to them how it can also help with brand awareness, reputation building, and trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they know the benefits they can get, they are more likely to <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-nail-your-next-seo-sales-pitch-and-win-clients\/\">see your pitch in a positive light<\/a>.<\/span><\/p>\n<h2 id=\"establish-yourself-as-an-authority\">2. Establish yourself as an authority<\/h2>\n<p><span style=\"font-weight: 400;\">Even at the local level, it\u2019s not easy to establish yourself as the go-to SEO provider. Competition can still be hot at a state or even city level. What you can do is <a href=\"https:\/\/www.marketerscenter.com\/blog\/the-agency-guide-to-nurturing-seo-leads\/\">put yourself out there by building relationships<\/a>.<\/span><\/p>\n<p>You can attend business network meetups, speaking events, webinars, and other events where local businesses gather together. Additionally, utilizing <a href=\"https:\/\/www.marketerscenter.com\/press-release-service\">press release services<\/a> to announce your participation or insights shared at these events can further solidify your reputation as a local authority. This approach not only enhances your visibility but also provides a tangible demonstration of your active engagement within the community. Remember, when speaking or using press releases, ensure the focus remains on providing value rather than appearing overly sales-oriented. Business owners appreciate authenticity and can easily discern genuine expertise from a sales pitch.<\/p>\n<p><span style=\"font-weight: 400;\">Another way to establish authority is to <a href=\"https:\/\/www.marketerscenter.com\/blog\/reasons-why-you-are-losing-seo-clients-and-how-to-fix-them\/\">do a good job for your current clients<\/a> and your own website. If you can satisfy your current clients, they can help spread the word about your expertise. They may even refer you to some of their friends. If your website ranks locally for certain keywords, it can also show your competence.<\/span><\/p>\n<h2 id=\"understand-that-different-clients-have-different-needs\">3. Understand that different clients have different needs<\/h2>\n<p><span style=\"font-weight: 400;\">When you are making a pitch to potential clients, understand that generic templates are not likely to work. This is because different businesses have different needs. One potential client may already have an in-house SEO department, and it just needs a push in the right direction with your help. But another potential client may not even have a marketing department. And there are those who <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-strategies-for-building-out-local-seo-clients-websites\/\">don&#8217;t even have websites<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can, make a quick audit to know their situation and how you can make it better. <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-deliver-bad-news-to-seo-clients-and-still-keep-them\/\">And then share your findings<\/a> in a report. This will show that the report is personalized and not just a generic template you share with anybody. It will also show that you know what you are doing because of the technical details of the report.<\/span><\/p>\n<h2 id=\"manage-their-expectations\">4. Manage their expectations<\/h2>\n<p><span style=\"font-weight: 400;\">An audit is really important because it helps you understand your potential client\u2019s pain points. It will also give you an idea of what kind of goals you can establish. You can share these with your potential clients. But remember to be reasonable. Don\u2019t make false claims and guarantees. Set realistic goals to <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-manage-client-expectations-for-local-seo-campaigns\/\">manage their expectations<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses think that digital marketing agencies are magic bullets that will solve their problems immediately. As an agency, you know better than them. You know that results may take time. Make sure to share these sentiments with them. If they have <a href=\"https:\/\/www.marketerscenter.com\/blog\/8-difficult-seo-client-expectations-and-how-to-deal-with-them\/\">unreasonable expectations<\/a>, they may not be satisfied with your results, and this may end up hurting your agency\u2019s reputation in the long run.<\/span><\/p>\n<h2 id=\"give-a-good-pitch\">5. Give a good pitch<\/h2>\n<p><span style=\"font-weight: 400;\">When making an audit, pitch, or report, remember that being complicated is not always the way to go. <a href=\"https:\/\/www.marketerscenter.com\/blog\/the-seo-elevator-pitch-how-to-do-it-right\/\">Even a simple pitch<\/a> can be a good one. For example, if you try to search for local barbers and you find out this one barber doesn\u2019t even have an SSL certificate on their website, you can email them about it and how you can help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s such a simple pitch, but it solves the local business owner\u2019s problems and shows your expertise in the matter. It also doesn\u2019t take that much effort, especially if you think writing complicated pitches and reports and making extensive audits are not worth your time.<\/span><\/p>\n<h2 id=\"provide-case-studies-and-testimonials\">6. Provide case studies and testimonials<\/h2>\n<p><span style=\"font-weight: 400;\">Another way to <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-get-seo-clients-that-fit-your-agency\/\">prove your authority and competence to potential clients<\/a> is to provide them with the results you have gotten in the past. <a href=\"https:\/\/www.marketerscenter.com\/blog\/a-guide-to-using-case-studies-to-attract-seo-clients\/\">Give them case studies with numbers<\/a> to show how you have helped other local SEO clients. Some businesses appreciate very specific key performance indicators. But others just want the juice &#8211; more sales. Make sure to highlight those.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also cherry-pick the best testimonials from other clients. If you can, show testimonials from clients in the same industry or locality. This will show that you know your way around and you are confident in solving your potential client\u2019s pain points and achieving realistic goals for them.<\/span><\/p>\n<p>You can also showcase how you can <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-tips-for-managing-multiple-local-seo-clients\/\">handle and manage multiple clients<\/a> at once, just in case they have doubts that you are overly shopping around for more clients.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1NjUw4DWwusNYiWXfr53UsFIfq1Vf9h7r\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engines like Google essentially created the SEO industry. But with the incredible competition today, it has become extremely difficult to rank in general. It may be a good idea to niche down, particularly in a specific neighborhood. Local SEO has become more interesting than traditional SEO because of the unique factors you need in<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-sell-local-seo-to-clients\/\" title=\"How to Sell Local SEO to Clients\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[151],"tags":[156,58],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Local SEO to Clients<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-sell-local-seo-to-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Local SEO to Clients\" \/>\n<meta property=\"og:description\" content=\"Search engines like Google essentially created the SEO industry. But with the incredible competition today, it has become extremely difficult to rank in general. It may be a good idea to niche down, particularly in a specific neighborhood. Local SEO has become more interesting than traditional SEO because of the unique factors you need inRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/how-to-sell-local-seo-to-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T12:22:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-12T12:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/08\/LocalBiz-03-1024x683.png\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please <a href=\"https:\/\/www.marketerscenter.com\/dashboard\/\">request a free reseller dashboard account here.<\/a> You'll also be able to download a price list for <a href=\"https:\/\/www.marketerscenter.com\/link-building-services.php\">all of the services we offer.<\/a> You can connect with me via <a href=\"https:\/\/www.facebook.com\/andrew.scherer.31\">Facebook<\/a> in our <a href=\"https:\/\/www.facebook.com\/groups\/lmfreethinkers\/\">Local Marketing Freethinkers group<\/a>, or via <a href=\"https:\/\/twitter.com\/AndrewDScherer\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\">Linkedin<\/a>."}],"_links":{"self":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1920"}],"collection":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/comments?post=1920"}],"version-history":[{"count":20,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1920\/revisions"}],"predecessor-version":[{"id":4196,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1920\/revisions\/4196"}],"wp:attachment":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/media?parent=1920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/categories?post=1920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/tags?post=1920"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}