{"id":1931,"date":"2022-09-15T01:10:09","date_gmt":"2022-09-15T01:10:09","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=1931"},"modified":"2024-05-12T11:41:27","modified_gmt":"2024-05-12T11:41:27","slug":"5-strategies-for-building-out-local-seo-clients-websites","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/5-strategies-for-building-out-local-seo-clients-websites\/","title":{"rendered":"5 Strategies for Building Out Local SEO Client\u2019s Websites"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Websites are very important to businesses because they help get their names out there and <a href=\"https:\/\/www.marketerscenter.com\/blog\/high-quality-seo-leads-how-do-you-get-them\/\">attract leads and potential clients<\/a>. Even businesses that focus on specific localities like cities and neighborhoods will perform better with websites. Here are some strategies for building out the websites of your local SEO clients.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/09\/Web-design-and-development-cropped.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1936 size-full\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/09\/Web-design-and-development-cropped.png\" alt=\"SEO agency building a local client's website\" width=\"996\" height=\"540\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/09\/Web-design-and-development-cropped.png 996w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/09\/Web-design-and-development-cropped-300x163.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/09\/Web-design-and-development-cropped-768x416.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/a><\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#start-with-a-clear-plan\">Start with a clear plan<\/a><\/li>\n<li><a href=\"#prioritize-architecture-design-and-user-experience\">Prioritize architecture, design, and user experience<\/a><\/li>\n<li><a href=\"#optimize-for-common-local-seo-tactics\">Optimize for common local SEO tactics<\/a><\/li>\n<li><a href=\"#create-local-content\">Create local content<\/a><\/li>\n<li><a href=\"#get-some-local-clout-with-links-and-reviews\">Get some local clout with links and reviews<\/a><\/li>\n<\/ul>\n<h2 id=\"start-with-a-clear-plan\">1. Start with a clear plan<\/h2>\n<p><span style=\"font-weight: 400;\">Different local SEO clients have different needs and wants. For instance, a big corporation that is prominent in a specific city will obviously be a different case compared to a mom-and-pop shop that is not that prominent even in a tiny neighborhood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why you should <a href=\"https:\/\/www.marketerscenter.com\/blog\/questions-seo-agencies-should-ask-their-potential-clients\/\">clear a few things up first<\/a> before building a website for your local SEO clients. Here are some questions you should ask:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Who is going to build the website? Is it the local SEO agency, an in-house designer, or an outsourced freelancer?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Who is going to maintain the website? Is the local SEO agency there to continuously add new content and fix errors or is its only job to build one?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How much help will the website builder need? Does the local SEO agency help with the website architecture and design or its only concern is strictly local SEO?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You have to set boundaries and goals, so you are <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-manage-client-expectations-for-local-seo-campaigns\/\">on the same page with your local SEO client<\/a>.<\/span><\/p>\n<h2 id=\"prioritize-architecture-design-and-user-experience\">2. Prioritize architecture, design, and user experience<\/h2>\n<p><span style=\"font-weight: 400;\">Some businesses, especially those with competent in-house designers, may think that they can completely handle the architecture, design, and user experience of their websites. There is nothing wrong with this, but don\u2019t be afraid to give suggestions even if you have been <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-sell-local-seo-to-clients\/\">hired strictly for local SEO<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, architecture, design, and user experience can influence local SEO too. Make sure that the website architecture is logical and sound, so navigation is easier and internal linking is more optimal. A good website architecture may convert random website visitors into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses may want more control over the design, and you can oblige. As long as you are using your local client\u2019s branding, color, and voice, you are good to go. But don\u2019t forget to make the website look polished and professional. It will make the business more authoritative and trustworthy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The user experience is also very important. Make sure the website\u2019s functions perform well. It should be easy to make orders, navigate through products and services pages, and find business addresses and directions.<\/span><\/p>\n<h2 id=\"optimize-for-common-local-seo-tactics\">3. Optimize for common local SEO tactics<\/h2>\n<p><span style=\"font-weight: 400;\">Local SEO will help your clients become more visible in online searches in a specific location. You can <a href=\"https:\/\/www.marketerscenter.com\/blog\/creating-an-seo-plan-for-local-clients\/\">optimize your client\u2019s local SEO<\/a> with a few changes in their website\u2019s significant pages and keywords. You can also tell Google directly where the business is located, so Google recognizes the business and makes it more likely to appear in local search results.<\/span><\/p>\n<ul>\n<li><b>Optimize Home and About Us pages.<\/b><span style=\"font-weight: 400;\"> These pages should not just tell website visitors who your clients are. They should also clearly state where the businesses are located. These statements will help both potential customers and search engines. <\/span><\/li>\n<li><b>Try to rank for local keywords.<\/b><span style=\"font-weight: 400;\"> Look for popular search terms in your <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business-optimization-for-service-area-businesses\/\">clients\u2019 locations and niches<\/a>. As much as you can without appearing spammy and robotic, incorporate these keywords in significant website pages and blog posts.<\/span><\/li>\n<li><b>Create a <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business\/\">Google My Business profile<\/a> and embed it on the website.<\/b><span style=\"font-weight: 400;\"> Set up GMB profiles for local SEO clients. Make sure the business descriptions and details are accurate in the profiles and try to incorporate keywords as well. You can then embed Google Maps on the About Us pages of your clients. This is also a great way to <a href=\"https:\/\/www.marketerscenter.com\/blog\/local-citation-services-the-ultimate-guide\/\">boost your local citations<\/a>.<\/span><\/li>\n<\/ul>\n<h2 id=\"create-local-content\">4. Create local content<\/h2>\n<p><span style=\"font-weight: 400;\">Website content is not always universal. Content can vary from location to location. For example, if your local SEO client is a law firm, you can write informative articles about the laws in their state. After all, laws can differ from place to place. The same thing applies to real estate firms, restaurants, and practically any business you can think of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also write about local activities, events, and relevant news stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local content feels more personalized, and in many cases, it is the only content choice for some businesses because it is so optimal for their local SEO strategy and, ultimately, their rankings.<\/span><\/p>\n<h2 id=\"get-some-local-clout-with-links-and-reviews\">5. Get some local clout with links and reviews<\/h2>\n<p><span style=\"font-weight: 400;\">Local clout is an important aspect of building a local SEO client\u2019s website. It gives the website authority and social proof. Some of the best ways to get clout are through links and reviews.<\/span><\/p>\n<ul>\n<li><b>Create content that other local websites can link to. <\/b><span style=\"font-weight: 400;\">You don\u2019t just create local content. You have to make sure that it is also high-quality &#8211; high enough that other websites even link to it to share it with their own audience.<\/span><\/li>\n<li><b>Reach out to other local websites and influencers for links. <\/b><span style=\"font-weight: 400;\">Backlinks don\u2019t always come on their own. <a href=\"https:\/\/www.marketerscenter.com\/blog\/manual-link-building-strategies\/\">Build a backlink profile yourself<\/a> by reaching out to others. You can write content for other websites in exchange for links. You can also work with or <a href=\"https:\/\/www.marketerscenter.com\/blog\/first-seo-clients\/\">pay local influencers<\/a> to promote or link to your local SEO clients\u2019 websites.<\/span><\/li>\n<li><b>Encourage GMB reviews. <\/b><span style=\"font-weight: 400;\">Google, the most prominent search engine in the world, loves an active GMB profile. One way to show your activity is to showcase reviews in it. Encourage customers, especially those who are clearly happy with your products and services, to leave reviews on your clients\u2019 GMB profiles. It can also highlight how your client can <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-tips-for-managing-multiple-local-seo-clients\/\">manage multiple clients at the same time<\/a> without diminishing results.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1K35ZtkpJis0x1QvJ8eZgNYES4AYOfNzw\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Websites are very important to businesses because they help get their names out there and attract leads and potential clients. Even businesses that focus on specific localities like cities and neighborhoods will perform better with websites. Here are some strategies for building out the websites of your local SEO clients. Table of contents Start with<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/5-strategies-for-building-out-local-seo-clients-websites\/\" title=\"5 Strategies for Building Out Local SEO Client\u2019s Websites\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[142],"tags":[58],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Strategies for Building Out Local SEO Client\u2019s Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/5-strategies-for-building-out-local-seo-clients-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Strategies for Building Out Local SEO Client\u2019s Websites\" \/>\n<meta property=\"og:description\" content=\"Websites are very important to businesses because they help get their names out there and attract leads and potential clients. Even businesses that focus on specific localities like cities and neighborhoods will perform better with websites. Here are some strategies for building out the websites of your local SEO clients. Table of contents Start withRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/5-strategies-for-building-out-local-seo-clients-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T01:10:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-12T11:41:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/09\/Web-design-and-development-cropped.png\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AndrewDScherer\" \/>\n<meta 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Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \\\"6 Month SEO Plan\\\" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.\",\"sameAs\":[\"https:\/\/www.facebook.com\/andrew.scherer.31\",\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer\"],\"url\":\"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Strategies for Building Out Local SEO Client\u2019s Websites","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketerscenter.com\/blog\/5-strategies-for-building-out-local-seo-clients-websites\/","og_locale":"en_US","og_type":"article","og_title":"5 Strategies for Building Out Local SEO Client\u2019s Websites","og_description":"Websites are very important to businesses because they help get their names out there and attract leads and potential clients. 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You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please <a href=\"https:\/\/www.marketerscenter.com\/dashboard\/\">request a free reseller dashboard account here.<\/a> You'll also be able to download a price list for <a href=\"https:\/\/www.marketerscenter.com\/link-building-services.php\">all of the services we offer.<\/a> You can connect with me via <a href=\"https:\/\/www.facebook.com\/andrew.scherer.31\">Facebook<\/a> in our <a href=\"https:\/\/www.facebook.com\/groups\/lmfreethinkers\/\">Local Marketing Freethinkers group<\/a>, or via <a href=\"https:\/\/twitter.com\/AndrewDScherer\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\">Linkedin<\/a>."}],"_links":{"self":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1931"}],"collection":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/comments?post=1931"}],"version-history":[{"count":17,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1931\/revisions"}],"predecessor-version":[{"id":4193,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/1931\/revisions\/4193"}],"wp:attachment":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/media?parent=1931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/categories?post=1931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/tags?post=1931"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}