{"id":2005,"date":"2022-11-18T02:15:26","date_gmt":"2022-11-18T02:15:26","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=2005"},"modified":"2024-04-01T03:03:19","modified_gmt":"2024-04-01T03:03:19","slug":"are-press-releases-still-relevant-for-seo","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/","title":{"rendered":"Are Press Releases Still Relevant for SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Press releases are short pieces written by companies or public relations professionals to garner the attention of news people, hoping that the pieces will be used as a basis for journalists and publications to publish their own stories about them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They have been effective as a marketing tool for over a hundred years, and that hasn\u2019t changed. Yes, press releases are still relevant even today when SEO is the name of the game.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2006\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-1024x681.jpg\" alt=\"Businessman reading a press release\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-1024x681.jpg 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-300x200.jpg 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-768x511.jpg 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-1536x1022.jpg 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-2048x1363.jpg 2048w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-848x566.jpg 848w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#increase-your-online-visibility\">Press releases increase your online visibility<\/a><\/li>\n<li><a href=\"#lead-to-more-traffic\">They lead to more traffic<\/a><\/li>\n<li><a href=\"#solidify-your-brand\">They solidify your brand<\/a><\/li>\n<li><a href=\"#build-authority-and-trustworthiness\">They build authority and trustworthiness<\/a><\/li>\n<\/ul>\n<h2 id=\"increase-your-online-visibility\">1. Press releases increase your online visibility<\/h2>\n<p><span style=\"font-weight: 400;\">Press releases have one primary goal &#8211; to increase visibility. Back in the day without the internet, they get the attention of journalists and publishers. But that really hasn\u2019t changed. In the days of the internet, the same journalists and publishers are online. Press releases are attracting them just fine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your press releases can successfully attract these news people, they will write their own pieces and publish them on their own websites, significantly increasing your company\u2019s visibility. This also helps spread the information you have shared in your press releases, whether they are important company updates or public announcements.<\/span><\/p>\n<h2 id=\"lead-to-more-traffic\">2. They lead to more traffic<\/h2>\n<p><span style=\"font-weight: 400;\">Some digital marketers believe that you should <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-optimize-a-press-release-for-seo\/\">SEO the hell out of press releases<\/a> to get more traffic. They think you should add engaging headlines, keywords, and links. This practice can indeed help, but the bigger help is to write something that is actually newsworthy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your press releases sound important and interesting, news people will catch them and write about them on their own websites &#8211; all with links leading back to your own. This can significantly increase the traffic to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get so many benefits from increased traffic, such as <a href=\"https:\/\/www.marketerscenter.com\/blog\/high-quality-seo-leads-how-do-you-get-them\/\">more potential leads and conversions<\/a>.<\/span><\/p>\n<h2 id=\"solidify-your-brand\">3. They solidify your brand<\/h2>\n<p><span style=\"font-weight: 400;\">SEO is not always about engaging headlines, keywords, and links. <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-build-an-seo-agency-brand-that-stands-out\/\">It is also about branding<\/a>, including your authoritativeness and trustworthiness as a company. Press releases are great for solidifying your brand. They increase brand awareness as your press releases improve your online visibility and give you more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can solidify your brand even further if you happen to attract very authoritative journalists and publications. The public trusts these news people, so the public will have a better perception of your company if they see their trusted news people talk about you.<\/span><\/p>\n<h2 id=\"build-authority-and-trustworthiness\">4. They build authority and trustworthiness<\/h2>\n<p><span style=\"font-weight: 400;\">There are so many ways to use press releases for SEO. They can help your brand gain attention. They can announce the release of new products and services. And they can help mitigate misunderstandings that are ruining your reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right techniques, press releases can build authority and trustworthiness in your industry. Company updates and new products and services announcements are really good at this. It also helps when the public starts talking about the newsworthy thing you have just shared.<\/span><\/p>\n<h2>Press releases are still worth it for SEO<\/h2>\n<p><span style=\"font-weight: 400;\">Press releases are still relevant for SEO. It\u2019s not just because of engaging headlines, keywords, and links. It\u2019s also because of brand awareness, increased online visibility and traffic, and built authority and trustworthiness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just be careful in overdoing press release SEO. Bad press releases with clickbait headlines, overstuffed keywords, and spammy links can hurt you more than they can help. To be sure, you can also just get <a href=\"https:\/\/www.marketerscenter.com\/blog\/press-release-link-building-services-what-are-they\/\">press release link building services<\/a>. Just make sure that you are hiring competent agencies who can actually get the job done.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1Vgs6Z21koduD9Zj6gOzhR-2Gk4rYZMHm\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press releases are short pieces written by companies or public relations professionals to garner the attention of news people, hoping that the pieces will be used as a basis for journalists and publications to publish their own stories about them. They have been effective as a marketing tool for over a hundred years, and that<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/\" title=\"Are Press Releases Still Relevant for SEO?\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[142],"tags":[152,158],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Press Releases Still Relevant for SEO?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Press Releases Still Relevant for SEO?\" \/>\n<meta property=\"og:description\" content=\"Press releases are short pieces written by companies or public relations professionals to garner the attention of news people, hoping that the pieces will be used as a basis for journalists and publications to publish their own stories about them. They have been effective as a marketing tool for over a hundred years, and thatRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-18T02:15:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-01T03:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-1024x681.jpg\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AndrewDScherer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew David Scherer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/\"},\"author\":{\"name\":\"Andrew David Scherer\",\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/#\/schema\/person\/112962896ea91e7b0cd893bd756b7359\"},\"headline\":\"Are Press Releases Still Relevant for SEO?\",\"datePublished\":\"2022-11-18T02:15:26+00:00\",\"dateModified\":\"2024-04-01T03:03:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/\"},\"wordCount\":599,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-1024x681.jpg\",\"keywords\":[\"General SEO\",\"Press Releases\"],\"articleSection\":[\"SEO as a Science\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/\",\"url\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/\",\"name\":\"Are Press Releases Still Relevant for SEO?\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-1024x681.jpg\",\"datePublished\":\"2022-11-18T02:15:26+00:00\",\"dateModified\":\"2024-04-01T03:03:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marketerscenter.com\/blog\/are-press-releases-still-relevant-for-seo\/#primaryimage\",\"url\":\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-scaled.jpg\",\"contentUrl\":\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/11\/morning_press-scaled.jpg\",\"width\":2560,\"height\":1704,\"caption\":\"Businessman reading news in morning press vector illustration. 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Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please <a href=\"https:\/\/www.marketerscenter.com\/dashboard\/\">request a free reseller dashboard account here.<\/a> You'll also be able to download a price list for <a href=\"https:\/\/www.marketerscenter.com\/link-building-services.php\">all of the services we offer.<\/a> You can connect with me via <a href=\"https:\/\/www.facebook.com\/andrew.scherer.31\">Facebook<\/a> in our <a href=\"https:\/\/www.facebook.com\/groups\/lmfreethinkers\/\">Local Marketing Freethinkers group<\/a>, or via <a href=\"https:\/\/twitter.com\/AndrewDScherer\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\">Linkedin<\/a>."}],"_links":{"self":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/2005"}],"collection":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":12,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"predecessor-version":[{"id":4116,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions\/4116"}],"wp:attachment":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/tags?post=2005"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}