{"id":2021,"date":"2022-12-02T06:27:42","date_gmt":"2022-12-02T06:27:42","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=2021"},"modified":"2024-04-01T02:48:35","modified_gmt":"2024-04-01T02:48:35","slug":"6-google-maps-ranking-factors-you-should-know","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/6-google-maps-ranking-factors-you-should-know\/","title":{"rendered":"6 Google Maps Ranking Factors You Should Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google Maps remain to be one of the most important aspects of digital marketing, especially for local businesses. There are so many articles out there on <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-ways-to-boost-your-google-maps-rankings\/\">how to rank on Google Maps<\/a>. But what exactly are the Google Maps ranking factors you should consider in order to rank? Here\u2019s a quick breakdown of the biggest Google Maps ranking factors.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2025\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location-1024x1024.png\" alt=\"Man using the pin function of a Maps app\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location-1024x1024.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location-300x300.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location-150x150.png 150w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location-768x768.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location-1536x1536.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location-2048x2048.png 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#relevance\">Relevance<\/a><\/li>\n<li><a href=\"#location\">Location<\/a><\/li>\n<li><a href=\"#authority-and-reputation\">Authority and reputation<\/a><\/li>\n<li><a href=\"#gmb-profile-availability-and-accuracy\">GMB profile availability and accuracy<\/a><\/li>\n<li><a href=\"#abundance-of-reviews\">Abundance of reviews<\/a><\/li>\n<li><a href=\"#quality-of-links\">Quality of links<\/a><\/li>\n<\/ul>\n<h2 id=\"relevance\">1. Relevance<\/h2>\n<p><span style=\"font-weight: 400;\">Search engines have one ultimate goal &#8211; to answer search queries. If you want to rank on Google Maps, of course, your business should be relevant to the searcher\u2019s search queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also one of the reasons <a href=\"https:\/\/www.marketerscenter.com\/blog\/niche-marketing-how-it-can-help-get-seo-leads\/\">why it\u2019s important to niche down<\/a> or specify your business as much as you can. You can\u2019t rank for every search query, but you can rank for very specific ones that have higher chances of conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relevance is pretty much a factor in all SEO strategies, but it\u2019s particularly important if you want to rank in Google Maps.<\/span><\/p>\n<h2 id=\"location\">2. Location<\/h2>\n<p><span style=\"font-weight: 400;\">If you are in California and you ask Google for restaurants, the search engine won\u2019t show you restaurants in New York unless you specify you are looking for them in that area. Location is an important factor in Google Maps rankings, and you can say that it\u2019s related to relevance. It&#8217;s so important that it can even be the factor that <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-benefits-to-ranking-in-the-google-maps-pack\/\">puts you in the Google Maps Pack<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can completely <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business-optimization-tips\/\">optimize for most ranking factors<\/a>, but location is different. You have little to no control over it simply because you are where you are. You can\u2019t change the physical location of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google will give the most convenient answers to their searchers. Even a relatively <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business\/\">unoptimized GMB profile<\/a> can beat you out of the SERP if they are closer to the searcher\u2019s current location. This just proves that location is really a significant factor &#8211; and it\u2019s one you have little control over.<\/span><\/p>\n<h2 id=\"authority-and-reputation\">3. Authority and reputation<\/h2>\n<p><span style=\"font-weight: 400;\">Authority and reputation are important in a lot of things, including in the business itself, its branding, and its digital marketing strategies. You see companies <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-build-an-seo-agency-brand-that-stands-out\/\">invest so much in branding<\/a> and digital marketing to increase their authority and reputation in their industry. These things are also important in Google Maps rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no easy way to optimize authority and reputation. There are so many factors that affect them, such as the company\u2019s overall prominence both online and offline, their website\u2019s quality, their GMB profile\u2019s availability and accuracy, the abundance of reviews in the said profile, and even the <a href=\"https:\/\/www.marketerscenter.com\/blog\/local-citation-services-the-ultimate-guide\/\">number of their local citations<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But once you get authority and reputation right, they can be the x-factor that beats out the competition. A GMB profile with thousands of reviews can rank higher than a competitor\u2019s profile that has way fewer even though the competitor has location on their side. Authority and reputation are some of the strongest factors you should consider if you truly want to be competitive in Google Maps.<\/span><\/p>\n<h2 id=\"gmb-profile-availability-and-accuracy\">4. GMB profile availability and accuracy<\/h2>\n<p><span style=\"font-weight: 400;\">If you want to rank in Google Maps, you have to be in Google Maps. Go to Google Maps and search for your business. If it doesn\u2019t show up, you should definitely create a profile. That\u2019s availability. Your business should be out there, available for searchers to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But availability is not always enough. You also need accuracy. Many businesses hastily create their GMB profile just to <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-does-google-my-business-affect-my-ranking\/\">get over the availability part<\/a>. But they are missing the accuracy part &#8211; you know, the part where you actually have no typos, and the part where your business information is correct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include the most relevant information you think searchers should know, such as business descriptions, contact details, operating hours, and even pictures to make your profile even more desirable and engaging. You can also add keywords into the mix, but be careful of keyword stuffing. You can also <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-google-my-business-post-ideas-you-should-try\/\">post on your listing<\/a> to keep customers and searchers engaged. It&#8217;s a nice way of saying to them that you are active online.<\/span><\/p>\n<p>You may think that all this is simple. In a way, it is. But it can also be complicated. In fact, even some agencies are not very good at GMB. Some even rely on <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-gmb-services-everything-you-need-to-know\/\">white label GMB services<\/a> to make up for their deficiencies.<\/p>\n<h2 id=\"abundance-of-reviews\">5. Abundance of reviews<\/h2>\n<p><span style=\"font-weight: 400;\">Optimize your GMB profile to rank better in Google Maps. One way to do this is to get as many reviews as you can. Incentivize your customers to leave reviews. Make it easy to leave reviews and reward customers for doing so. With that said, you shouldn\u2019t be paying for reviews. Just incentivize customers to leave reviews and your review list will grow organically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews are a Google Maps ranking factor because they <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-posts-tips\/\">contribute to your company\u2019s authority and reputation<\/a>. They build your GMB profile\u2019s availability and accuracy. And they also indicate that the profile is active, which is always a plus for search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another technique to show your profile\u2019s activeness and willingness to create engagement and build ranking is <a href=\"https:\/\/www.marketerscenter.com\/blog\/what-are-google-my-business-posts\/\">to regularly post<\/a>. Post company updates, events, and promos on your profile. You can also add links to relevant blog posts, especially those from your own website.<\/span><\/p>\n<h2 id=\"quality-of-links\">6. Quality of links<\/h2>\n<p><span style=\"font-weight: 400;\">Speaking of links, they are still some of the biggest ranking factors out there in general, not just in Google Maps. You can build links for your GMB profile, but you don\u2019t really need a complicated link-building strategy for this. Just link from your blog posts, press releases, and other content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also link from your website\u2019s Contact Us or About Us page. <a href=\"https:\/\/www.marketerscenter.com\/blog\/can-google-maps-embeds-improve-your-google-maps-rankings\/\">Embed Google Maps<\/a> in there. This will tell Google that your business and your GMB profile are indeed consistent. It will also make your website a little bit more appealing with the visual factor that a Google Maps embed brings.<\/span><\/p>\n<h2>Optimize for Google Maps now<\/h2>\n<p><span style=\"font-weight: 400;\">Google Maps optimization is a crucial aspect of digital marketing, especially for local businesses with a lot of local competition. Beat them out of the SERP by optimizing for the biggest Google Maps ranking factors. If you do it well, it can even <a href=\"https:\/\/www.marketerscenter.com\/blog\/does-ranking-in-google-maps-help-with-organic-rankings\/\">help you with organic rankings<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Maps can be the one you need to take your company\u2019s digital marketing to the next level. It can also take your business to new heights, thanks to increased conversions and online visibility. Using the factors above, you can rank on your own. But you can also <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-google-maps-ranking-companies-you-should-know\/\">get help from Google Maps ranking companies<\/a>.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/12Fh0FLHt30f8u8jEZK9KzWMWe7CkM-RK\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Maps remain to be one of the most important aspects of digital marketing, especially for local businesses. There are so many articles out there on how to rank on Google Maps. But what exactly are the Google Maps ranking factors you should consider in order to rank? Here\u2019s a quick breakdown of the biggest<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/6-google-maps-ranking-factors-you-should-know\/\" title=\"6 Google Maps Ranking Factors You Should Know\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[142],"tags":[154],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Google Maps Ranking Factors You Should Know<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/6-google-maps-ranking-factors-you-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Google Maps Ranking Factors You Should Know\" \/>\n<meta property=\"og:description\" content=\"Google Maps remain to be one of the most important aspects of digital marketing, especially for local businesses. There are so many articles out there on how to rank on Google Maps. But what exactly are the Google Maps ranking factors you should consider in order to rank? Here\u2019s a quick breakdown of the biggestRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/6-google-maps-ranking-factors-you-should-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-02T06:27:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-01T02:48:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2022\/12\/2-Location-1024x1024.png\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AndrewDScherer\" \/>\n<meta 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Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \\\"6 Month SEO Plan\\\" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.\",\"sameAs\":[\"https:\/\/www.facebook.com\/andrew.scherer.31\",\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer\"],\"url\":\"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Google Maps Ranking Factors You Should Know","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketerscenter.com\/blog\/6-google-maps-ranking-factors-you-should-know\/","og_locale":"en_US","og_type":"article","og_title":"6 Google Maps Ranking Factors You Should Know","og_description":"Google Maps remain to be one of the most important aspects of digital marketing, especially for local businesses. 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You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. 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