{"id":357,"date":"2016-03-18T01:11:15","date_gmt":"2016-03-18T01:11:15","guid":{"rendered":"http:\/\/www.marketerscenter.com\/blog\/?p=357"},"modified":"2023-04-14T04:47:55","modified_gmt":"2023-04-14T04:47:55","slug":"the-science-behind-google-and-other-search-engines-infographic","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/the-science-behind-google-and-other-search-engines-infographic\/","title":{"rendered":"The Science Behind Google (and Other Search Engines)"},"content":{"rendered":"<p>Google, Bing, Yahoo\u2014all of the major search engines today act as portals to the internet, able to call up any piece of information in the world at a moment\u2019s notice. The amount that companies spend on <a href=\"http:\/\/www.marketerscenter.com\/blog\/seo-reseller-programs\/\">reseller SEO and link building<\/a> is a testament to just how much power search engines wield. Surprisingly, not many modern businessmen and \u2013women actually know how these integral pieces of technology work. Anyone who wants to optimize a website for higher rankings needs to understand the science behind Google and other search engines.<\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2016\/03\/i0950-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2397 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2016\/03\/i0950-1024x632.jpg\" alt=\"Search engines\" width=\"1024\" height=\"632\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2016\/03\/i0950-1024x632.jpg 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2016\/03\/i0950-300x185.jpg 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2016\/03\/i0950-768x474.jpg 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2016\/03\/i0950-1536x948.jpg 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2016\/03\/i0950-2048x1264.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Key takeaways<\/h2>\n<p><strong>All modern search engines use the same basic approach to organizing websites<\/strong><\/p>\n<ul>\n<li>Crawling: search engines follow links to browse the 60 trillion (and growing) pages that make up the web.<\/li>\n<li>Sorting: results are sorted by a variety of factors, and generally speaking, <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-benefits-to-ranking-in-the-google-maps-pack\/\">those at the top of results<\/a> get more clout.<\/li>\n<li>Indexing: sorted pages get stored in an index so search engines can match queries with results faster<\/li>\n<\/ul>\n<p><strong>Google\u2019s, Bing\u2019s, and Yahoo\u2019s algorithms reward pages that have:<\/strong><\/p>\n<ul>\n<li>More links pointing at them, which can be built by using <a href=\"https:\/\/www.marketerscenter.com\/blog\/the-5-top-link-building-services-for-local-seo\/\">link building techniques like guest posting<\/a><\/li>\n<li>An appropriate number of keywords<\/li>\n<li>Relevant content and keywords<\/li>\n<li>Social media shares<\/li>\n<li>Appropriate onsite factors<\/li>\n<\/ul>\n<p><strong>Google\u2019s, Bing\u2019s, and Yahoo\u2019s algorithms rank pages lower that contain:<\/strong><\/p>\n<ul>\n<li>Pornography<\/li>\n<li>Spam, including those from <a href=\"https:\/\/www.marketerscenter.com\/blog\/downsides-using-pbns-rank\/\">penalized PBN&#8217;s<\/a><\/li>\n<li>Hidden text or links<\/li>\n<li>Irrelevant content and keywords<\/li>\n<\/ul>\n<p><strong>Google dominates the web with 67% of online searches<\/strong><\/p>\n<p><strong>Google maintains a larger market share because the company has branded itself as the top search engine, causing Internet users to believe in its superiority even when evidence suggests otherwise.<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/16DCVxdJzY4Av4FZD3CT_WX9e602oXFo0\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, Bing, Yahoo\u2014all of the major search engines today act as portals to the internet, able to call up any piece of information in the world at a moment\u2019s notice. The amount that companies spend on reseller SEO and link building is a testament to just how much power search engines wield. Surprisingly, not many<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/the-science-behind-google-and-other-search-engines-infographic\/\" title=\"The Science Behind Google (and Other Search Engines)\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[142],"tags":[152],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Science Behind Google (and Other Search Engines)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/the-science-behind-google-and-other-search-engines-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Science Behind Google (and Other Search Engines)\" \/>\n<meta property=\"og:description\" content=\"Google, Bing, Yahoo\u2014all of the major search engines today act as portals to the internet, able to call up any piece of information in the world at a moment\u2019s notice. The amount that companies spend on reseller SEO and link building is a testament to just how much power search engines wield. Surprisingly, not manyRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/the-science-behind-google-and-other-search-engines-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-18T01:11:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T04:47:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2016\/03\/i0950-1024x632.jpg\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AndrewDScherer\" \/>\n<meta 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You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.\",\"sameAs\":[\"https:\/\/www.facebook.com\/andrew.scherer.31\",\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer\"],\"url\":\"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Science Behind Google (and Other Search Engines)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketerscenter.com\/blog\/the-science-behind-google-and-other-search-engines-infographic\/","og_locale":"en_US","og_type":"article","og_title":"The Science Behind Google (and Other Search Engines)","og_description":"Google, Bing, Yahoo\u2014all of the major search engines today act as portals to the internet, able to call up any piece of information in the world at a moment\u2019s notice. 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Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please <a href=\"https:\/\/www.marketerscenter.com\/dashboard\/\">request a free reseller dashboard account here.<\/a> You'll also be able to download a price list for <a href=\"https:\/\/www.marketerscenter.com\/link-building-services.php\">all of the services we offer.<\/a> You can connect with me via <a href=\"https:\/\/www.facebook.com\/andrew.scherer.31\">Facebook<\/a> in our <a href=\"https:\/\/www.facebook.com\/groups\/lmfreethinkers\/\">Local Marketing Freethinkers group<\/a>, or via <a href=\"https:\/\/twitter.com\/AndrewDScherer\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\">Linkedin<\/a>."}],"_links":{"self":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/357"}],"collection":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":8,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/357\/revisions"}],"predecessor-version":[{"id":2688,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/357\/revisions\/2688"}],"wp:attachment":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/categories?post=357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/tags?post=357"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}