{"id":3609,"date":"2023-11-20T09:33:53","date_gmt":"2023-11-20T09:33:53","guid":{"rendered":"https:\/\/www.marketerscenter.com\/blog\/?p=3609"},"modified":"2024-04-24T09:02:08","modified_gmt":"2024-04-24T09:02:08","slug":"local-seo-reporting-solutions-for-agencies-and-in-house-teams","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/local-seo-reporting-solutions-for-agencies-and-in-house-teams\/","title":{"rendered":"The Top 10 Local SEO Reporting Solutions for Agencies and In-House Teams"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Local SEO is not just about optimizing online visibility in a specific geographical area. It\u2019s also about gathering data, formulating insights, and delivering reports to your business shareholders or clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are an SEO professional working for a digital marketing agency or an in-house SEO expert for a business, local SEO reporting is crucial for your SEO process. The right local SEO reporting solutions can skyrocket your SEO expertise and productivity. Here are the top providers of local SEO reporting solutions.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3618 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report-1024x683.png\" alt=\"SEO professional presenting an SEO report\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report-1024x683.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report-300x200.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report-768x512.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report-1536x1024.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report-2048x1365.png 2048w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report-848x566.png 848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#what-are-local-seo-reporting-solutions\">What are local SEO reporting solutions?<\/a><\/li>\n<li><a href=\"#best-providers-of-local-seo-reporting-solutions\">Who are the best providers of local SEO reporting solutions?<\/a><\/li>\n<li><a href=\"#how-to-choose-provider-local-seo-reporting-solutions\">How do you choose which ones to use?<\/a><\/li>\n<\/ul>\n<h2 id=\"what-are-local-seo-reporting-solutions\">What are local SEO reporting solutions?<\/h2>\n<p><span style=\"font-weight: 400;\">Local SEO reporting solutions are processes, strategies, and tools designed to track and showcase your local SEO performance. They are mostly tools because many local SEO reporting tools are already powerful enough to include processes like report automation and strategies like data gathering.<\/span><\/p>\n<ul>\n<li><b>Local SEO reporting tools are different from other SEO tools.<\/b><span style=\"font-weight: 400;\"> There are <a href=\"https:\/\/www.marketerscenter.com\/blog\/the-top-5-best-tools-for-local-seo\/\">many local SEO tools<\/a> out there, such as backlink tools, keyword research tools, and technical SEO audit tools. Local SEO reporting tools are different because they are specifically designed for reporting, which is really important in gathering and presenting data to your business shareholders or clients.<\/span><\/li>\n<li><b>Performance tracking is one of the main uses of local SEO reporting tools. <\/b><span style=\"font-weight: 400;\">Local SEO reporting solutions in general involve the continuous monitoring and tracking of key performance indicators that are critical for local SEO. They can show progress, regress, and even insights about local SEO performance. Click-through rates, search volume, and traffic are some of the most commonly used key performance indicators.<\/span><\/li>\n<li><b>There is no one \u201cbest\u201d local SEO reporting solution. <\/b><span style=\"font-weight: 400;\">Different SEO professionals will require different local SEO reporting solutions, so there is no clear \u201cbest\u201d solution out there. For example, if you are an SEO agency professional, you may want local SEO reporting solutions that are <a href=\"https:\/\/www.marketerscenter.com\/blog\/getting-started-white-label-seo-comprehensive-guide\/\">capable of white labeling<\/a> the reports for your clients. And if you are an in-house SEO professional, you may want to settle for a comprehensive SEO tool with some reporting capabilities, or if your company is big enough, you may want a more powerful tool dedicated to reporting with an enterprise package to boot. The best local SEO reporting solutions for you will depend on what you really need and what warrants your situation.<\/span><\/li>\n<\/ul>\n<h2 id=\"best-providers-of-local-seo-reporting-solutions\">Who are the best providers of local SEO reporting solutions?<\/h2>\n<h3>1. <a href=\"https:\/\/agencyanalytics.com\/\">Agency Analytics<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/agencyanalytics-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/agencyanalytics-homepage-screenshot2023-1024x396.png\" alt=\"Agency Analytics home page screenshot\" width=\"1024\" height=\"396\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/agencyanalytics-homepage-screenshot2023-1024x396.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/agencyanalytics-homepage-screenshot2023-300x116.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/agencyanalytics-homepage-screenshot2023-768x297.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/agencyanalytics-homepage-screenshot2023-1536x594.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/agencyanalytics-homepage-screenshot2023.png 1827w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In the world of SEO, companies specialize in either <a href=\"https:\/\/www.marketerscenter.com\/link-building-services\">offering SEO products and services<\/a> or providing SEO tools. Agency Analytics excels in client reporting for marketing agencies, making it an ideal choice for those in the digital marketing or SEO fields. Their platform supports comprehensive SEO and marketing reporting, which can be enhanced by integrating <a href=\"https:\/\/www.marketerscenter.com\/press-release-service\">press release services<\/a> to publicly share significant client successes and local SEO victories. This approach not only informs stakeholders but also amplifies your agency&#8217;s accomplishments, boosting your public profile and credibility.<\/span><\/p>\n<ul>\n<li><b>Agency Analytics has comprehensive SEO and marketing reporting. <\/b><span style=\"font-weight: 400;\">Agency Analytics has a <a href=\"https:\/\/www.marketerscenter.com\/blog\/the-top-white-label-seo-management-platforms-for-agencies\/\">centralized platform for SEO agencies and marketers<\/a>. In this platform, you can generate detailed reports regarding the different aspects of your online presence, from backlinks and keyword rankings to social media performance. It also has email marketing metrics and PPC analytics for those with <a href=\"https:\/\/www.marketerscenter.com\/blog\/7-outreach-strategies-to-get-seo-leads\/\">active outreach campaigns<\/a>. The platform is diverse and powerful enough to make it super-competitive among local SEO reporting solutions providers.<\/span><\/li>\n<li><b>You can white label your reports. <\/b><span style=\"font-weight: 400;\">When you are an SEO professional in an agency, you need a reporting tool that is customizable, so you can include <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-build-an-seo-agency-brand-that-stands-out\/\">your agency\u2019s branding<\/a> in the reports. Thankfully, Agency Analytics has such a feature. Their reports allow brand customization. You can insert your brand colors, logos, and other branding elements in the reports. Their reports are also visually appealing because of graphs and other visualizations. Your SEO client will surely appreciate these because they make data easier to digest.<\/span><\/li>\n<li><b>Their system integrates with other popular platforms and tools. <\/b><span style=\"font-weight: 400;\">Agency Analytics integrates flawlessly with Facebook, Instagram, LinkedIn, Twitter, and other powerful tools like Ahrefs, Google Analytics, <a href=\"https:\/\/www.marketerscenter.com\/blog\/yext-alternative\/\">and Yext<\/a>. The company boasts about its more than 75 integrations. This means that you can pull in data from different platforms, providing you with streamlined data all in one place. This is particularly useful for those who are managing campaigns across different platforms.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $12\/month<\/span><\/p>\n<h3>2. <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/ahrefs-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3621 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/ahrefs-homepage-screenshot2023-1024x331.png\" alt=\"Ahrefs home page screenshot\" width=\"1024\" height=\"331\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/ahrefs-homepage-screenshot2023-1024x331.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/ahrefs-homepage-screenshot2023-300x97.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/ahrefs-homepage-screenshot2023-768x248.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/ahrefs-homepage-screenshot2023-1536x496.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/ahrefs-homepage-screenshot2023.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs is just like Agency Analytics in the sense that it is also essentially a SaaS company for SEO and marketing professionals. They develop SEO tools <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-seo-tools-you-should-be-using\/\">for all your digital marketing needs<\/a>. In fact, Ahrefs has some of the biggest repositories of free and paid online SEO tools on the internet. Their solutions are not necessarily focused on local SEO. But they are powerful enough for local SEO and reporting because of their versatility.<\/span><\/p>\n<ul>\n<li><b>Choose from a variety of SEO tools.<\/b><span style=\"font-weight: 400;\"> Ahrefs\u2019s strongest trait is the variety of tools they have at their disposal. They have tools for backlink analyses, competitor analyses, keyword research, site audits, and more. They even have AI writing tools now that <a href=\"https:\/\/www.marketerscenter.com\/blog\/seo-ai-content-creation\/\">AI is becoming more popular<\/a> in digital marketing &#8211; thanks to tools like ChatGPT and Midjourney. Ahrefs\u2019s tools have reporting capabilities. You can gather data with these tools as well as create customizable reports with them. They are indeed powerful weapons for your local SEO arsenal.<\/span><\/li>\n<li><b>Take advantage of filters and key metrics to generate very specific reports.<\/b><span style=\"font-weight: 400;\"> With the data gathering and monitoring and reporting capabilities of their tools, you can create very specific reports for your local SEO needs. Use their filters and key metrics to find and sort data according to your needs.<\/span><\/li>\n<li><b>Ahrefs also has an enterprise option for bigger clients. <\/b><span style=\"font-weight: 400;\">Are you an SEO professional in an agency or in a big company with some budget to spare for their SEO? Ahrefs has your back. They have an enterprise package to suit your needs. After all, your SEO operations are likely to be bigger than individual SEO freelancers and digital marketers. With their enterprise package, you will be able to receive better access management for your team, 1-on-1 customer support, better integration with their other tools, and more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $99\/month<\/span><\/p>\n<h3>3. <a href=\"https:\/\/www.brightlocal.com\/\">BrightLocal<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/brightlocal-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3622 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/brightlocal-homepage-screenshot2023-1024x398.png\" alt=\"BrightLocal home page screenshot\" width=\"1024\" height=\"398\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/brightlocal-homepage-screenshot2023-1024x398.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/brightlocal-homepage-screenshot2023-300x117.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/brightlocal-homepage-screenshot2023-768x299.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/brightlocal-homepage-screenshot2023-1536x597.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/brightlocal-homepage-screenshot2023.png 1867w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">BrightLocal is great if you are specifically looking for local SEO solutions. Their powerful tools can help you in all aspects of local SEO, such as boosting your local rankings, <a href=\"https:\/\/www.marketerscenter.com\/blog\/local-citation-services-the-ultimate-guide\/\">building local citations<\/a>, and increasing your online visibility in general. Another great thing about this company is that it\u2019s composed of real marketing experts, so they know what you truly need for your local SEO campaigns and executions. And of course, their tools have reporting capabilities.<\/span><\/p>\n<ul>\n<li><b>BrightLocal can be the only local SEO platform you use for your needs. <\/b><span style=\"font-weight: 400;\">BrightLocal\u2019s platform has everything you need for your local SEO efforts. With their platform, you can audit for local SEO, build and track citations, <a href=\"https:\/\/www.marketerscenter.com\/blog\/requesting-reviews-google-yelp-get-done\/\">get and manage reviews<\/a>, and track local rankings. Your clients can even have access to dashboards, so they are part of their company\u2019s SEO journey. This will surely give you more points in client relations.<\/span><\/li>\n<li><b>You can customize reports with your branding. <\/b><span style=\"font-weight: 400;\">Create PDF and online reports for your clients. You can customize the reports with your brand colors and logo, making white labeling local SEO products and services easier. You can also create a white label profile, so your brand colors and logo can be in all the reports with just one setup. If you are <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-marketing-can-save-business\/\">looking to scale your SEO business<\/a>, BrightLocal\u2019s white label capabilities will definitely make it easier because of the amount of time you save with their customized reports.<\/span><\/li>\n<li><b>You can automate reports even for the most demanding SEO clients. <\/b><span style=\"font-weight: 400;\">Some SEO clients can be very demanding. <a href=\"https:\/\/www.marketerscenter.com\/blog\/8-difficult-seo-client-expectations-and-how-to-deal-with-them\/\">Some demands are unrealistic<\/a>, such as a sudden increase in rankings. But some demands are understandable, such as constant local SEO reports. Thankfully, if you use BrightLocal, you can automate report emails that will satisfy even the most meticulous clients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $39\/month<\/span><\/p>\n<h3>4. <a href=\"https:\/\/dashthis.com\/\">DashThis<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/dashthis-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3624 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/dashthis-homepage-screenshot2023-1024x283.png\" alt=\"DashThis home page screenshot\" width=\"1024\" height=\"283\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/dashthis-homepage-screenshot2023-1024x283.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/dashthis-homepage-screenshot2023-300x83.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/dashthis-homepage-screenshot2023-768x213.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/dashthis-homepage-screenshot2023-1536x425.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/dashthis-homepage-screenshot2023.png 1832w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">DashThis is made by marketers for marketers. They know how meticulous and time-consuming reports are because they have firsthand experience. They have completely optimized the reporting process to make it smooth &#8211; even automated &#8211; for different kinds of marketers, including SEO and local SEO professionals.<\/span><\/p>\n<ul>\n<li><b>The DashThis platform is strong enough to accommodate all your digital marketing reporting needs.<\/b><span style=\"font-weight: 400;\"> What kind of data and report do you need? Do you need them for <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-gmb-services-everything-you-need-to-know\/\">Google My Business<\/a>, PPC and SEM, social media, or local SEO? Whatever it is, DashThis has your back. They have optimized their reporting dashboard and system to accommodate your needs for all digital marketing departments. Here\u2019s the best part &#8211; DashThis is great not just for marketing agencies, but also for in-house marketing teams, small business owners, franchisees, and more. The platform can accommodate different kinds of people and their professional reporting needs.<\/span><\/li>\n<li><b>Their customization options are more extensive than other platforms. <\/b><span style=\"font-weight: 400;\">You can white label your reports with DashThis by adding your brand colors and logo &#8211; just like other platforms like Agency Analytics and BrightLocal. But DashThis\u2019s customization options are more extensive because of editable and movable headers, templates, and widgets. They also support multiple currencies and languages.<\/span><\/li>\n<li><b>They are proud of their beautiful interface and reports.<\/b><span style=\"font-weight: 400;\"> Most local SEO reporting solutions providers focus on the functionality of their solutions. Yes, the reporting solutions of DashThis are also top-notch. But what separates them from the others is how they are proud of their beautiful and customizable dashboard, which results in more aesthetically pleasing and engaging reports.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $38\/month<\/span><\/p>\n<h3>5. <a href=\"https:\/\/www.georanker.com\/\">GeoRanker<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/georanker-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3625 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/georanker-homepage-screenshot2023-1024x398.png\" alt=\"GeoRanker home page screenshot\" width=\"1024\" height=\"398\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/georanker-homepage-screenshot2023-1024x398.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/georanker-homepage-screenshot2023-300x117.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/georanker-homepage-screenshot2023-768x299.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/georanker-homepage-screenshot2023-1536x597.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/georanker-homepage-screenshot2023.png 1816w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Some SEO solutions providers <a href=\"https:\/\/www.marketerscenter.com\/blog\/niche-marketing-how-it-can-help-get-seo-leads\/\">specialize in particular niches<\/a> to make them more competitive. GeoRanker, for instance, focuses on search engine data extraction. Sure, some SEO solutions from other companies have data mining capabilities as well. But GeoRanker takes data mining to a whole new level with their advanced scraping software that they have developed in-house.<\/span><\/p>\n<ul>\n<li><b>Take advantage of GeoRanker\u2019s powerful crawlers.<\/b><span style=\"font-weight: 400;\"> GeoRanker\u2019s crawlers are tailor-made to create custom datasets, such as businesses and leads databases where you can gather geographically-located keywords, raw contact data, and more. This can be very useful when you are into local SEO. The company can also develop unique web scraping services for your specialized needs, such as image crawling.<\/span><\/li>\n<li><b>Try their API for seamless integration.<\/b><span style=\"font-weight: 400;\"> You don\u2019t have to completely rely on GeoRanker\u2019s own platform. You can build your own SEO solutions using GeoRanker\u2019s API. The API comes with GeoRanker\u2019s datamining capabilities, making it great for scraping data such as geo-located keywords, search volume, and even competitor analysis. These are crucial pieces of information that can be useful in your local SEO and reporting journey.<\/span><\/li>\n<li><b>GeoRanker\u2019s platform does have reporting capabilities.<\/b><span style=\"font-weight: 400;\"> Yes, GeoRanker\u2019s platform has automation and reporting capabilities, but these are not necessarily the platform\u2019s specialty. However, it\u2019s still nice to have them for your local SEO reporting solutions. Get GeoRanker primarily for its data mining capabilities since they will make your reports more detailed and less time-consuming, especially when you need to scrape a lot of data.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $99\/month<\/span><\/p>\n<h3>6. <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/googleanalytics-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3627 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/googleanalytics-homepage-screenshot2023-1024x413.png\" alt=\"Google Analytics home page screenshot\" width=\"1024\" height=\"413\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/googleanalytics-homepage-screenshot2023-1024x413.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/googleanalytics-homepage-screenshot2023-300x121.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/googleanalytics-homepage-screenshot2023-768x310.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/googleanalytics-homepage-screenshot2023-1536x620.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/googleanalytics-homepage-screenshot2023.png 1785w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Local SEO reporting solutions don\u2019t have to be expensive to be worth it. There are free options that can get the job done, such as Google Analytics. It is a web analytics service offered by Google. Surely, the professionals at Google are competent enough to understand your SEO needs as they are working for <a href=\"https:\/\/www.marketerscenter.com\/blog\/the-science-behind-google-and-other-search-engines-infographic\/\">the biggest search engine in the world<\/a>. Google Analytics is powerful enough to accommodate all your SEO needs, including local SEO reporting solutions.<\/span><\/p>\n<ul>\n<li><b>For a free tool, Google Analytics gives a good variety of SEO data points. <\/b><span style=\"font-weight: 400;\">Digital marketers and SEO professionals know how important SEO data points are. That\u2019s why companies like GeoRanker focus on data mining in the first place and make big bucks out of it. But Google Analytics can also give you a good variety of SEO data points for free, from conversions and visitor behaviors to traffic sources. These data points can be crucial for your local SEO reports.<\/span><\/li>\n<li><b>Integrate Googe Analytics to other Google properties. <\/b><span style=\"font-weight: 400;\">Google has a lot of properties, and of course, they have seamless integration between them. Google Analytics is no exception. Look at Google Data Studio, for instance. It\u2019s Google\u2019s data visualization tool. You can pull data from different sources, not just Google Analytics and Google Search Console, but also other popular platforms like Ahrefs and Semrush. Google Data Studio, of course, comes with reporting solutions that you can then use for your local SEO needs.<\/span><\/li>\n<li><b>Add visual aids to your reports using report templates. <\/b><span style=\"font-weight: 400;\">Data from Google Analytics can be overwhelming because the platform doesn\u2019t specialize in presentation and reporting. Numbers and simple graphs may be too basic, especially for clients who prefer a more visual feel to their reports. But with the help of other Google properties like Google Data Studio, you can make your local SEO reports more appealing.<\/span><\/li>\n<\/ul>\n<h3>7. <a href=\"https:\/\/moz.com\/products\/local\">Moz Local<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/mozlocal-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3628 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/mozlocal-homepage-screenshot2023-1024x477.png\" alt=\"Moz Local home page screenshot\" width=\"1024\" height=\"477\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/mozlocal-homepage-screenshot2023-1024x477.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/mozlocal-homepage-screenshot2023-300x140.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/mozlocal-homepage-screenshot2023-768x358.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/mozlocal-homepage-screenshot2023-1536x715.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/mozlocal-homepage-screenshot2023.png 1626w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Moz is one of the most famous providers of SEO solutions, and they have an offering for those looking for local SEO solutions &#8211; Moz Local. With Moz Local, you can manage listings and reviews. It\u2019s essentially a platform for business profiles and citations, perfect for local SEO. The platform does have a reporting feature even though it\u2019s not its forte. But the feature may be enough for your needs, especially when your local SEO efforts are focused on profile and review management.<\/span><\/p>\n<ul>\n<li><b>Moz Local provides incredible insights about your online presence.<\/b><span style=\"font-weight: 400;\"> Online presence score, profile completeness, and visibility index are some of the unique insights you can get from Moz Local. These insights may help you formulate and revise your <a href=\"https:\/\/www.marketerscenter.com\/blog\/local-seo-checklist\/\">local SEO strategies and executions<\/a>, not to mention your local SEO reporting solutions. These insights will definitely be appreciated by your business shareholders or clients.<\/span><\/li>\n<li><b>They also have your usual key metrics.<\/b><span style=\"font-weight: 400;\"> Moz Local data is not just about insights. It\u2019s also about raw data like clicks, impressions, and traffic. Pair these raw pieces of data with Moz Local\u2019s business profile and citation management capabilities and you get a powerful tool that can handle your needs for your Google Business Profile, Facebook page, and more.<\/span><\/li>\n<li><b>Their platform allows easy posting of updates and offers.<\/b><span style=\"font-weight: 400;\"> Moz Local is not just about building business profiles and managing reviews. You can also use it actively to <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-google-my-business-post-ideas-you-should-try\/\">post on your profiles<\/a>. With Moz Local, you can publish and update business information across your profiles, optimize your profiles with rich content such as adding photos, and make social posts for offers, news, and more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $14\/month<\/span><\/p>\n<h3>8. <a href=\"https:\/\/seranking.com\/\">SE Ranking<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/seranking-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3629 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/seranking-homepage-screenshot2023-1024x387.png\" alt=\"SE Ranking home page screenshot\" width=\"1024\" height=\"387\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/seranking-homepage-screenshot2023-1024x387.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/seranking-homepage-screenshot2023-300x113.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/seranking-homepage-screenshot2023-768x290.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/seranking-homepage-screenshot2023-1536x581.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/seranking-homepage-screenshot2023.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">SE Ranking has a complete SEO toolkit for all your SEO needs, including local ones. With their platform, you can conduct SEO monitoring with their backlink monitor, on-page SEO checker, rank tracker, and website audit tools. You can also do SEO research with their backlink checker, competitive research, keyword suggestion, and SERP checker tools. Of course, the platform has SEO reporting solutions too.<\/span><\/p>\n<ul>\n<li><b>SE Ranking has an Agency Success Kit. <\/b><span style=\"font-weight: 400;\">The platform has what it calls an Agency Success Kit. With this toolkit, you can <a href=\"https:\/\/www.marketerscenter.com\/blog\/high-quality-seo-leads-how-do-you-get-them\/\">generate leads<\/a>, schedule SEO reports, and white label your SEO products and services, including your reports. This is the perfect option for white label marketers and SEO professionals. However, take note that the base form of the platform doesn\u2019t have the white label option. You have to get the next-tier package to unlock white label reporting.<\/span><\/li>\n<li><b>The platform allows you to give your business shareholders or clients access to your data and reports.<\/b><span style=\"font-weight: 400;\"> One of the best ways to <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-keep-your-seo-clients-happy-and-engaged\/\">keep shareholders and clients happy and satisfied<\/a> is to keep them engaged. And there is no better way to engage them than letting them be part of the local SEO journey. Share local SEO insights, reports, and other key information with them with a guest link. Not all local SEO reporting solutions providers have this feature, so this is a clear advantage for SE Ranking.<\/span><\/li>\n<li><b>You can manually download reports in different formats. <\/b><span style=\"font-weight: 400;\">Another feature that makes SE Ranking\u2019s local SEO reporting solutions stand out is its capability to export your reports in various formats, such as HTML, PDF, and XLS. This is great for those consistently submitting reports to their business shareholders or clients. To make the reports even better and efficient, they can also be scheduled, so they go straight to your boss\u2019s inbox automatically.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $55\/month\u00a0<\/span><\/p>\n<h3>9. <a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/semrush-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3630 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/semrush-homepage-screenshot2023-1024x313.png\" alt=\"Semrush home page screenshot\" width=\"1024\" height=\"313\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/semrush-homepage-screenshot2023-1024x313.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/semrush-homepage-screenshot2023-300x92.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/semrush-homepage-screenshot2023-768x235.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/semrush-homepage-screenshot2023-1536x470.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/semrush-homepage-screenshot2023.png 1749w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Semrush started as a small group of IT and SEO professionals looking to level the playing field with accessible marketing solutions. More than a decade later, it is one of the most recognized platforms in the industry, serving as your analytics buddy, marketing mentor, and team member of your <a href=\"https:\/\/www.marketerscenter.com\/blog\/white-label-seo-services-for-agencies-the-complete-guide\/\">SEO agency or in-house team<\/a>. With their platform, you can do pretty much every SEO process out there, from formulating strategies to reporting progress and results to your business shareholders or clients.<\/span><\/p>\n<ul>\n<li><b>Track every relevant KPI with Semrush. <\/b><span style=\"font-weight: 400;\">You can track every key performance indicator you need for your local SEO campaigns and executions. You can also pull data from their integrations, including Google Analytics, Google Business Profile, and Google Search Console. You can also organize your reports by client profile, which is particularly useful for SEO professionals working for an agency.<\/span><\/li>\n<li><b>Semrush has an Agency Growth Kit with a client portal. <\/b><span style=\"font-weight: 400;\">Again, this highlights Semrush\u2019s compatibility with SEO agencies. They have packages with an Agency Growth Kit providing SEO agencies with many perks, such as the client portal that can give report access to your clients. You can even integrate the client portal into your own website to impress your clients even more. With the client portal, you improve not just client satisfaction, but also your agency branding.<\/span><\/li>\n<li><b>Present your report in your own way. <\/b><span style=\"font-weight: 400;\">Semrush\u2019s local SEO reporting solutions are highly customizable. Make your reports more engaging and professional with their pre-designed themes. Add elements like titles, page breaks, data widgets, and more to shape your reports. And most importantly, you can white label your reports to ensure you are using your branding. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $129.95\/month<\/span><\/p>\n<h3>10. <a href=\"https:\/\/whatagraph.com\/\">Whatagraph<\/a><\/h3>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/whatagraph-homepage-screenshot2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3631 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/whatagraph-homepage-screenshot2023-1024x399.png\" alt=\"Whatagraph home page screenshot\" width=\"1024\" height=\"399\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/whatagraph-homepage-screenshot2023-1024x399.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/whatagraph-homepage-screenshot2023-300x117.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/whatagraph-homepage-screenshot2023-768x299.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/whatagraph-homepage-screenshot2023-1536x598.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/whatagraph-homepage-screenshot2023.png 1855w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whatagraph is just like Agency Analytics in the sense that it\u2019s completely dedicated to creating and sending beautiful marketing reports. The company\u2019s founder used to run a digital marketing agency. But he found the data and reporting tools at the time were not good enough for the needs of his clients, so he built Whatagraph to fill the gaps. This is what makes Whatagraph one of the best local SEO reporting solutions providers. It\u2019s been created by people who understand marketing and know how crucial it is to collect data, form insights, and create reports.<\/span><\/p>\n<ul>\n<li><b>Whatagraph can make specialized reports for your various online channels. <\/b><span style=\"font-weight: 400;\">Whatagraph can make reports for you for Amazon, Facebook, Google, Instagram, and more. Make ad reports and track campaign performance just in one place &#8211; the Whatagraph dashboard and report platform. You can also combine data from different sources, so you don\u2019t have to make a report for each. This also makes reporting less overwhelming for your business shareholders and clients because they will only look at a single report for all online channels. <\/span><\/li>\n<li><b>Their reports <a href=\"https:\/\/www.marketerscenter.com\/blog\/challenges-in-scaling-seo-agency-operations\/\">make scaling easier<\/a>.<\/b><span style=\"font-weight: 400;\"> With Whatagraph\u2019s dashboard and report platform, you can view not just your various online channels, but also your various clients. This makes the platform powerful and scalable for both SEO professionals working in an agency and in-house teams working for a business. There is even an Overview tab where you can get a bird\u2019s eye view of everything. This is crucial in finding campaign and client insights that you may miss otherwise.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>The platform has an easy-to-use and intuitive design.<\/strong> Whatagraph boasts about their hassle-free reporting and monitoring. They have a Smart Builder that can help you easily build reports with data from their integrations and other sources. They also have an intuitive drag-and-drop system, making it very easy to create charts, graphs, tables, and other elements that will make your reports visually appealing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing: Starts at $159\/month<\/span><\/p>\n<h2 id=\"how-to-choose-provider-local-seo-reporting-solutions\">How do you choose which ones to use?<\/h2>\n<p><span style=\"font-weight: 400;\">All these local SEO reporting solutions providers are top-notch. You can choose one and it will deliver what it claims to deliver. Choosing the right local SEO reporting solutions provider is just a matter of compatibility. Do they actually have the features you need and want? That\u2019s the ultimate question.<\/span><\/p>\n<ul>\n<li><b>Look at their specializations. <\/b><span style=\"font-weight: 400;\">Some providers specifically specialize in reports, like Agency Analytics and Whatagraph. Some are more general SEO tools with some reporting capabilities, like Ahrefs and Semrush. And some have more specialized features like citation building and review management. If you want extensive reports exclusively, you may want those that specialize in reports. If you have more SEO needs, you may want those that have generalist SEO tools. And if you have specific needs for your local SEO, you may want those that specialize in local SEO executions.<\/span><\/li>\n<li><b>Gauge their customization and flexibility options. <\/b><span style=\"font-weight: 400;\">Look at how customizable their reports are with their elements, how flexible they are with their key performance indicators, and how scalable they are with their dashboard. If you are an SEO agency, you may also want to look into white label report features. And if you don\u2019t have a lot of time to learn new platforms, you may also consider interface intuitiveness and user-friendliness.<\/span><\/li>\n<li><b>Don\u2019t be afraid to ask for demonstrations and trials. <\/b><span style=\"font-weight: 400;\">Many local SEO reporting solutions providers have demonstrations and free trials, usually up to a week. You can try these to get a feel of their products and services without fully committing. Some of them also have money-back guarantees to return your investment in case you are not satisfied. Take advantage of these offers.<\/span><\/li>\n<\/ul>\n<h2>Local SEO reporting solutions are crucial for agencies and in-house teams<\/h2>\n<p><span style=\"font-weight: 400;\">Local SEO reporting solutions are crucial for the success of your local SEO journey, especially when you have business shareholders and <a href=\"https:\/\/www.marketerscenter.com\/blog\/biggest-seo-client-concerns-and-how-to-address-them\/\">clients that require regular updates<\/a>. But remember that these solutions are not just about making reports themselves. They are also about gathering data, forming insights, and helping in other SEO processes.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1yB1917FiPfeg38xPXBbrC6dydUf4O8sz\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO is not just about optimizing online visibility in a specific geographical area. It\u2019s also about gathering data, formulating insights, and delivering reports to your business shareholders or clients. Whether you are an SEO professional working for a digital marketing agency or an in-house SEO expert for a business, local SEO reporting is crucial<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/www.marketerscenter.com\/blog\/local-seo-reporting-solutions-for-agencies-and-in-house-teams\/\" title=\"The Top 10 Local SEO Reporting Solutions for Agencies and In-House Teams\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[145],"tags":[152,58,92],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top 10 Local SEO Reporting Solutions for Agencies and In-House Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/local-seo-reporting-solutions-for-agencies-and-in-house-teams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 10 Local SEO Reporting Solutions for Agencies and In-House Teams\" \/>\n<meta property=\"og:description\" content=\"Local SEO is not just about optimizing online visibility in a specific geographical area. It\u2019s also about gathering data, formulating insights, and delivering reports to your business shareholders or clients. Whether you are an SEO professional working for a digital marketing agency or an in-house SEO expert for a business, local SEO reporting is crucialRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketerscenter.com\/blog\/local-seo-reporting-solutions-for-agencies-and-in-house-teams\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketer&#039;s Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketersCenter\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andrew.scherer.31\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-20T09:33:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T09:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2023\/11\/Good-report-1024x683.png\" \/>\n<meta name=\"author\" content=\"Andrew David Scherer\" \/>\n<meta name=\"twitter:card\" 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And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. 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