{"id":722,"date":"2019-07-03T13:37:28","date_gmt":"2019-07-03T13:37:28","guid":{"rendered":"http:\/\/www.marketerscenter.com\/blog\/?p=722"},"modified":"2024-02-12T06:43:04","modified_gmt":"2024-02-12T06:43:04","slug":"7-blog-outreach-services-dont-suck","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/7-blog-outreach-services-dont-suck\/","title":{"rendered":"7 Blog Outreach Services that Don\u2019t Suck"},"content":{"rendered":"

According to eMarketer<\/a>, over 60% of marketing professionals create at least one piece of content every day. Content is still one of the biggest drivers of traffic and it is directly linked to revenue and even brand credibility.<\/p>\n

But with so many brands vying for your customer\u2019s attention, how do you enhance your reach in a way that will help you achieve an impressive ROI? The answer lies in blog outreach.<\/p>\n

Blog outreach is the art of creating killer content in conjunction with skilled and recognizable bloggers to increase brand awareness and reach. But the process is slightly more detailed than it sounds. You have to write outreach emails with interesting subject lines<\/a>, create high-quality content, and coordinate with webmasters to get the content posted. The entire process helps companies build relationships with influential bloggers in their industries.<\/span><\/p>\n

To begin with, you will need to make a collection of relevant authority sites where you feel there are potential link opportunities for your business. Then comes the process of initiating relationships with these sites and reaching out to the influencers. Once you start working with several sites and bloggers<\/span>,<\/b> you\u2019re going to need to develop content and continuously track the process. Sometimes, you may even have to pay for the content to be posted<\/a>, but this is, many times, worth it.<\/span><\/p>\n

To manage a blog outreach campaign, you need to put effort and invest time regularly. The process may be time-consuming, but it can ultimately help in expanding your network and getting new opportunities<\/a>.<\/span><\/p>\n

\"Outreach<\/a><\/p>\n

Why marketers are using blog outreach services<\/h2>\n

Today\u2019s consumers do not rely on the retailer. They like to know more about the product and services from other users. For instance, potential consumers may look at Google reviews<\/a> first before giving out their credit details. Bloggers can also play that role and act as a trustworthy source for your product and service research. IPSOS <\/span>says<\/span><\/a> 61% of global Internet users do their product research online.\u00a0 Therefore, you need blog outreach services for your product or services.\u00a0<\/span><\/p>\n

It is an in-depth process, which means you will more than likely require a team to keep the strategy on track.<\/span><\/p>\n

It\u2019s also important to note that the blog outreach process is a continuous cycle, so while you are running campaigns, you will also need to find and reach out to new prospects about future campaigns. It\u2019s next to impossible for someone to handle all the content development as well as the blog outreach process, which is why more marketers are opting to use services that simplify this process.<\/span><\/p>\n

To ensure that a blog outreach service works in your favor though, it\u2019s important to choose the right blog outreach service provider<\/a>. Here are a few guidelines:<\/p>\n