{"id":746,"date":"2019-07-10T13:50:38","date_gmt":"2019-07-10T13:50:38","guid":{"rendered":"http:\/\/www.marketerscenter.com\/blog\/?p=746"},"modified":"2024-02-26T21:57:10","modified_gmt":"2024-02-26T21:57:10","slug":"break-local-search-ecosystem","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/break-local-search-ecosystem\/","title":{"rendered":"A Break Down of the Local Search Ecosystem"},"content":{"rendered":"

A report by CIODrive<\/a> showed that over 70% of web traffic stems from mobile devices, while Google<\/a> reported that people visit over 1.5 billion locations related to what they searched for every month.<\/p>\n

Local search is booming, but at the same time, this ecosystem continues to become more complex. In order to make local SEO work<\/a> for your customers, it\u2019s essential that you have a clear understanding of the inner workings of the local search ecosystem.<\/p>\n

\"A<\/a><\/p>\n

Why does the local search ecosystem matter?<\/h2>\n

The local search ecosystem is a web of data providers, directories, and search engines that exchange citation data on a daily basis.<\/p>\n

In order to rank well in Google, it\u2019s necessary to understand each of the elements that make up this ecosystem and how they affect each other.<\/p>\n

Did you know that half of all consumers who conduct a local search on their mobile device are bound to visit a brick-and-mortar store within 24 hours<\/a>? Reviews also play a crucial role in the decision-making process for clients. In fact, over 70% of consumers<\/a> are more willing to trust a local business if they find positive reviews in their search results. This is why many businesses ask for Google reviews<\/a>.<\/p>\n

There are several factors that determine how well you rank in local search results, but none of it would be possible without the three key components that make up the local search ecosystem.<\/p>\n

Key components of the local search ecosystem<\/h2>\n

David Mihm, local business advocate and founder of Tidings, introduced the Local Search Ecosystem to the world.<\/p>\n

\"The<\/a>
Image Credit: David Mihm<\/figcaption><\/figure>\n

This is what this ecosystem is made up of:<\/p>\n

1. Data aggregators that syndicate business information<\/h3>\n

Business data aggregators collect, match, format, and sell data for a profit.<\/p>\n

If you\u2019ve ever received junk mail, which you most probably have, know that it was routed to you via a local data aggregator. Here are some of the top local data aggregators that form part of the local search ecosystem:<\/p>\n