{"id":818,"date":"2019-08-21T12:16:35","date_gmt":"2019-08-21T12:16:35","guid":{"rendered":"http:\/\/www.marketerscenter.com\/blog\/?p=818"},"modified":"2024-03-15T06:36:38","modified_gmt":"2024-03-15T06:36:38","slug":"tracking-gmb-listing-results","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/tracking-gmb-listing-results\/","title":{"rendered":"Why &#038; How You Should Be Tracking Your GMB Listing Results"},"content":{"rendered":"<p>As marketers, we all need data to make better decisions but this doesn\u2019t mean that all data is available in the format we need it to be. <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business\/\">Google My Business data<\/a> is one such example.<\/p>\n<p>If local SEO is a core part of your business or that of your client\u2019s, it\u2019s important to keep track of your Google My Business (GMB) user stats and traffic.<\/p>\n<p>There are two ways that you can keep track of this data, which we will go through below.<\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/analytic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2505 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/analytic-1024x683.png\" alt=\"SEO agency owner tracking her GMB stats\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/analytic-1024x683.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/analytic-300x200.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/analytic-768x512.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/analytic-1536x1024.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/analytic-2048x1365.png 2048w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/analytic-848x566.png 848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Tracking option 1: GMB Insights<\/h2>\n<p>Google My Business has an Insights menu that provides marketers with useful information. Once you\u2019ve logged into your GMB account, click on the Insights tab to access the following data:<\/p>\n<ul>\n<li><strong>How Searchers Found Your Listing.<\/strong> Customers can either find your listing by <a href=\"https:\/\/www.marketerscenter.com\/blog\/why-not-ranking-google-business-name\/\">typing the business name<\/a> or address directly into Google, by searching for a specific product or category, or by searching for a brand related to your business.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/How.png\" alt=\"How Searchers Found Your Listing_GMB Insights\" width=\"600\" height=\"304\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/How.png 868w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/How-300x152.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/How-768x389.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li><strong>Queries Used to Find Your Business Listing.<\/strong> These are the most popular search queries that are currently linked to your GMB listing, which can be <a href=\"https:\/\/www.marketerscenter.com\/blog\/does-ranking-in-google-maps-help-with-organic-rankings\/\">useful for SEO purposes<\/a>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-820\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Queries.png\" alt=\"Queries Used to Find Your Listing_GMB Insights\" width=\"600\" height=\"362\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Queries.png 884w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Queries-300x181.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Queries-768x463.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li><strong>Where Searchers Viewed Your Listing.<\/strong> The next graph will tell you how many searchers viewed your listing on a map versus a search results page. The different ways searchers find you are important. Many digital marketers even <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-benefits-to-ranking-in-the-google-maps-pack\/\">optimize for the Google Maps Pack<\/a> because they know it&#8217;s an advantage.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-821\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Where.png\" alt=\"Where Searchers Found Your Listing_GMB insights\" width=\"600\" height=\"291\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Where.png 874w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Where-300x146.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Where-768x373.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li><strong>Customer Actions.<\/strong> Next, find out what actions most searchers take once they find your listing. They can visit your website, call you or get directions to your offices, store, <a href=\"https:\/\/www.marketerscenter.com\/blog\/google-my-business-optimization-for-service-area-businesses\/\">or location<\/a>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-822\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Actions.png\" alt=\"Customer Actions_GMB Insights\" width=\"600\" height=\"292\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Actions.png 866w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Actions-300x146.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Actions-768x373.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li><strong>Photo Views.<\/strong> This speaks to the importance of optimizing your images. This graph will tell you how many photos relating to your business were viewed during a specific period. It will also tell you how your results compare to other businesses like yours.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-823\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Photos.png\" alt=\"Photo Views_GMB Insights\" width=\"600\" height=\"258\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Photos.png 881w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Photos-300x129.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Photos-768x330.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Google My Business Insights can provide you with a lot of useful information and data, but what are searchers doing once they land on your website or that of your client\u2019s? This is where tracking option two comes in handy.<\/p>\n<p>Recommended Read: <a href=\"https:\/\/www.marketerscenter.com\/blog\/building-prominent-appearance-google-local-3-pack\/\" target=\"_blank\" rel=\"noopener\">Building a Prominent Appearance in the Google Local 3-Pack<\/a><\/p>\n<h2>Tracking option 2: Google Analytics<\/h2>\n<p>As much as it helps to know that your GMB listing is having an effect on your SEO efforts, it\u2019s just as important to know how searchers are spending their time on your website.<\/p>\n<p>In order to track your GMB stats via Google Analytics, UTM codes will be required. The <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">Google campaign URL builder<\/a> is one of the most useful tools to use for this.<\/p>\n<p>As a quick recap, UTM codes allow you to track traffic sources as well as campaign sources, medium, names, keywords, and content. When creating your UTM codes, it\u2019s best to use lowercase parameters as it eliminates any potential case-sensitivity issues going forward.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-824\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/UTM.png\" alt=\"UTM Parameters_GMB\" width=\"600\" height=\"689\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/UTM.png 778w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/UTM-261x300.png 261w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/UTM-768x882.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>By adding UTM parameters to your GMB URLs, you can easily track and filter this traffic through Google Analytics.<\/p>\n<h2>Updating your Google My Business URLs<\/h2>\n<p>Once you\u2019ve created the necessary UTM string, log into your local listing, click on Info, and edit your website URL. Just make sure that your home page URL is canonicalized as this will avoid duplicate content.<\/p>\n<p>If you <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-google-my-business-post-ideas-you-should-try\/\">create regular posts on GMB<\/a>, you should consider adding UTM codes to those URLs too.<\/p>\n<h2>Tracking your GMB traffic<\/h2>\n<p>To make sure that your GMB traffic is being tracked correctly, visit your website via your listing \u2013 make sure that you are logged into Google Analytics too.<\/p>\n<p>By looking at the Realtime Overview in Google Analytics once you\u2019ve clicked on the new URL from your listing, you should be able to see your UTM parameters. If your Medium and Source are being picked up, you\u2019ll know that Google Analytics is tracking your GMB traffic.<\/p>\n<p>To track this traffic in the future, navigate to the Acquisition menu item and click on Source\/Medium.<\/p>\n<p>As you can see, it\u2019s very easy to track GMB traffic and stats in order to enhance your local SEO efforts. In fact, it helps to keep track of all campaigns, including social media, PPC, and email marketing, in exactly this way, as it ensures you can make sense of the data much more easily. You should also consider <a href=\"https:\/\/www.marketerscenter.com\/gmb-optimization-service\">GMB optimization<\/a>. These can further refine your local SEO strategy and maximize the impact of your Google My Business presence.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1otD5n9eGMOOf0JuHrs6Ne3haN2dO9dtc\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re managing one or several Google My Business listings, it\u2019s essential to track user stats and traffic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[142],"tags":[154,58],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why &amp; 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You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please <a href=\"https:\/\/www.marketerscenter.com\/dashboard\/\">request a free reseller dashboard account here.<\/a> You'll also be able to download a price list for <a href=\"https:\/\/www.marketerscenter.com\/link-building-services.php\">all of the services we offer.<\/a> You can connect with me via <a href=\"https:\/\/www.facebook.com\/andrew.scherer.31\">Facebook<\/a> in our <a href=\"https:\/\/www.facebook.com\/groups\/lmfreethinkers\/\">Local Marketing Freethinkers group<\/a>, or via <a href=\"https:\/\/twitter.com\/AndrewDScherer\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\">Linkedin<\/a>."}],"_links":{"self":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/818"}],"collection":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/comments?post=818"}],"version-history":[{"count":13,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/818\/revisions"}],"predecessor-version":[{"id":4014,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/818\/revisions\/4014"}],"wp:attachment":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/media?parent=818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/categories?post=818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/tags?post=818"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}