![\"SEO](\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/good_deal-scaled.jpg\")
<\/a><\/p>\n1. Set up Google Search Console<\/h2>\n
Google Search Console is one of those tools<\/a> you can\u2019t be without. It gives you an inside look at what Google sees when crawling a client’s website. After all, Google is a complicated machine and it helps to understand the search engine better<\/a>. If the client isn\u2019t set up on Search Console already, this is one of the first things you should do.<\/p>\n Search Console will allow you to submit a sitemap, understand the most popular search queries linked to a client site, identify the pages that have already been indexed by Google, and most importantly, keep track of any critical errors that could prevent a client site from being indexed. There is a lot more data that you can pull from Search Console, but these are some of the most important features and benefits.<\/p>\n Does your client have a Google My Business (GMB) listing<\/a>? If not, claim it and add as much detail as possible. If the listing already exists, make sure that it\u2019s accurate and optimized. Depending on how much your clients rely on local search traffic, you may also want to create a few local listings on sites such as Yelp to start driving more backlinks to their sites. Just make sure that all of the information across GMB and local directories is accurate and consistent<\/a>. If it isn’t, you may have to do a citation cleanup<\/a>.<\/p>\n A speedy site enhances the user experience, which is why site speed is such an important part of SEO. Make sure that your client\u2019s site is operating at an optimal speed on both desktop and mobile devices. Some of the tools that you can use to test this are PageSpeed Insights<\/a>, Pingdom<\/a> & GTMetrix<\/a>.<\/p>\n Next, make sure that client sites are ticking all of the basic on-page SEO boxes. This includes:<\/p>\n If a client site already has metadata in place, make sure that it contains the necessary keywords and correctly portrays what each page is about. If no metadata is in place, create a title tag and description for each page on the site. A good meta title is clear and gives searchers a reason to click through to the site. When writing meta data, take a problem-solving approach to ensure you\u2019re addressing the needs of searchers.<\/p>\n While some clients may be reluctant to get rid of existing content, if the quality of the content is poor, it\u2019s only going to harm their rankings and your SEO efforts. Screaming Frog<\/a> is a great tool to use to generate a list of URLs on a site. From here, you will need to review each page to identify the content\/pages that should be pruned.<\/p>\n If there is another page that you feel you could redirect an old URL to, do so, otherwise, simply delete the page and let it be.<\/p>\n Now that you have a complete list of the URLs and content you will be keeping, you can work on improving it to meet the needs of website visitors. Some of the ways that you can improve existing content include:<\/p>\n Since you want this to be a quick win, don\u2019t focus on the content that\u2019s already ranking high. To identify which pages need the most work, download a CSV file of URLs that Google has already indexed from Google Search Console. Sort the data according to position and look at the content that is in positions 5 to 35 \u2013 these are the pages you want to review and optimize.<\/p>\n Schema Markup is another tactic that you can use to increase the visibility of a client\u2019s website. There are three types of schema markup data but JSON-LD is the most recommended format. JSON-LD marks up specific elements within the JavaScript of a website. \u00a0Elements that can be tagged include business name, type, address, and contact number.<\/p>\n Most of these SEO tactics are easy and quick enough to implement and will ensure your clients feel more confident in what your agency is capable of.<\/p>\n<\/p>\n2. Claim and create local listings<\/h2>\n
3. Test page speed<\/h2>\n
<\/p>\n4. Cover on-page SEO basics<\/h2>\n
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5. Add or rewrite meta descriptions<\/h2>\n
6. Get rid of low-quality content<\/h2>\n
<\/p>\n7. Optimize quality content<\/h2>\n
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8. Implement schema markup<\/h2>\n