{"id":848,"date":"2019-08-29T12:33:12","date_gmt":"2019-08-29T12:33:12","guid":{"rendered":"http:\/\/www.marketerscenter.com\/blog\/?p=848"},"modified":"2023-04-17T04:22:31","modified_gmt":"2023-04-17T04:22:31","slug":"increase-organic-ctr-optimizing-featured-snippets","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/increase-organic-ctr-optimizing-featured-snippets\/","title":{"rendered":"How to Increase Organic CTR By Optimizing for Featured Snippets"},"content":{"rendered":"<p>Google\u2019s algorithms are forever changing, like <a href=\"https:\/\/www.marketerscenter.com\/blog\/fred-update\/\">how the Fred update destroyed so many rankings<\/a>. If there\u2019s one thing that remains constant, it\u2019s that all updates are geared toward providing searchers with a better experience. To help searchers find answers to their questions even faster, featured snippets have now become a prominent feature in search results.<\/p>\n<p>This is a hot piece of search results real estate and one that you can optimize your content for.<\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/PNG-Work-From-Home.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2522 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/PNG-Work-From-Home-1024x798.png\" alt=\"Blogger optimizing her content for search engines\" width=\"1024\" height=\"798\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/PNG-Work-From-Home-1024x798.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/PNG-Work-From-Home-300x234.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/PNG-Work-From-Home-768x599.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/PNG-Work-From-Home-1536x1198.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/PNG-Work-From-Home-2048x1597.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Featured snippets 101<\/h2>\n<h3>The what<\/h3>\n<p>Featured snippets can show up in a number of different ways depending on the information the user is searching for.<\/p>\n<p>The three main formats are paragraph snippets that highlight the answer to the user\u2019s question and list or numbered snippets that offer step-by-step instructions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-849\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/List-Featured-Snippet.png\" alt=\"List Featured Snippet\" width=\"705\" height=\"493\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/List-Featured-Snippet.png 705w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/List-Featured-Snippet-300x210.png 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p>Some of the other formats include:<\/p>\n<ul>\n<li><strong>Table snippets.<\/strong> As the name suggests, a table is displayed as the featured snippet<\/li>\n<li><strong>People also ask.<\/strong> Further down on page one of Google\u2019s search results, there is usually a section called \u2018People Also Ask\u2019, which are also featured snippets<\/li>\n<li><strong>Tools.<\/strong> Tools such as currency converters, weather, and sports scores can also appear as featured snippets<\/li>\n<li><strong>Carousels.<\/strong> This is generally several cards that appear in a carousel format. This type of snippet tends to appear when a user searches for a particular object<\/li>\n<li><strong>News stories.<\/strong> Searching for a trending news story will usually bring up a list of accredited news sources<\/li>\n<li><strong>Knowledge cards.<\/strong> This is the panel that appears on the right-hand side of Google\u2019s search results and it usually contains information on a business, a famous figure, or a location<\/li>\n<\/ul>\n<h3>The when<\/h3>\n<p>Featured snippets tend to show up in search results under the following circumstances:<\/p>\n<ul>\n<li>For queries that include a question. Words such as who, what, when, and where will usually generate a featured snippet<\/li>\n<li>For terms that generate high volumes of traffic<\/li>\n<li>Search terms with high levels of related questions, which are displayed as \u2018People also ask\u2019 results<\/li>\n<li>For queries relating to products, comparisons, or reviews. Words such as best will usually generate a featured snippet<\/li>\n<\/ul>\n<h3>The why<\/h3>\n<p>Here are just a few of the main reasons why brands should care about optimizing for featured snippets:<\/p>\n<ul>\n<li><a href=\"https:\/\/moz.com\/blog\/lessons-from-1000-voice-searches\" target=\"_blank\" rel=\"noopener\">Voice search<\/a> will soon become the norm for those searching on a mobile device and the majority of voice searches are related to questions, which means featured snippets will continue to dominate search results<\/li>\n<li>The way that online users search is changing and brands that fail to adapt and cater to these requirements will potentially fall behind<\/li>\n<li>Featured snippets offer more opportunities to optimize for long-tail keywords<\/li>\n<\/ul>\n<p><strong>Recommended Read: <a href=\"http:\/\/www.marketerscenter.com\/blog\/building-prominent-appearance-google-local-3-pack\/\" target=\"_blank\" rel=\"noopener\">Building a Prominent Appearance in the Google Local 3-Pack<\/a><\/strong><\/p>\n<h2>Optimizing for featured snippets<\/h2>\n<p>Here are a few tips and guidelines that will help increase the chances of your site or content appearing as a featured snippet.<\/p>\n<h3>1. Think like your audience<\/h3>\n<p>The best way to start optimizing your content for featured snippets is to think like one of your customers. What are the types of questions they would want to find answers for that are relevant to your business? Google is <a href=\"https:\/\/www.marketerscenter.com\/blog\/5-seo-tools-you-should-be-using\/\">one of the best tools<\/a> to start brainstorming search queries and keywords.<\/p>\n<p>Type a query into Google to see what snippets are currently showing up. From there, find ways to optimize your content, so that your site is offering a better, more valuable answer. The \u2018People also ask\u2019 section can provide you with additional content ideas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-850\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/ROI-Featured-Snippet.png\" alt=\"ROI Featured Snippet\" width=\"891\" height=\"643\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/ROI-Featured-Snippet.png 891w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/ROI-Featured-Snippet-300x216.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/ROI-Featured-Snippet-768x554.png 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/p>\n<p><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">Answer the Public<\/a> is also an excellent tool for this, as is SEMRush.<\/p>\n<h3>2. Highlight questions and answers in your content<\/h3>\n<p>In order for your content to show up as a paragraph snippet, it helps to highlight the question and the answer that you\u2019re trying to rank for. You can do this by including a full question or part of the search query in an H2 subheading and providing an answer directly beneath the header. It also helps to make the answer succinct but valuable. According to SEMRush, featured snippets are usually\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/how-to-earn-your-featured-snippets\/\" target=\"_blank\" rel=\"noopener\">between 40-50 words<\/a>.<\/p>\n<h3>3. Answer multiple questions<\/h3>\n<p>Research shows that websites that earn a featured snippet are far more likely to earn more for additional queries in the future. To increase your chances of showing up for more snippets, aim to create articles that answer multiple questions. One lengthy and valuable article has more weight than multiple, shorter articles. Naturally, this type of article can only be created if it makes sense to do so.<\/p>\n<h3>4. Structure content correctly<\/h3>\n<p>The easier it is for Google to pick up on the most important information in your articles, the higher the chances it will become a featured snippet. For example, a table or list that has the relevant HTML tags can easily be read by Google (&lt;table&gt;, &lt;ol&gt;, and &lt;ul&gt;). The same applies to headers \u2013 use the correct header tags in the correct order for the best results.<\/p>\n<h3>5. Use high-quality media<\/h3>\n<p>While most featured snippets do include an image, this does not guarantee that Google will actually use the article\u2019s image. To ensure that your content creates the best first impression, only use high-quality images in your articles. Adding videos to your articles is another way that you can increase the chances of it showing up as a featured snippet \u2013 provided it answers a relevant query that is.<\/p>\n<h3>6. Add a how-to section to the site<\/h3>\n<p>If it makes sense to do so, adding a how-to section to your site will increase the chances of your content being featured at the top of Google\u2019s search results. If your customers usually ask the same questions again and again, adding a how-to section will offer additional value and help your SEO efforts.<\/p>\n<h2>In closing<\/h2>\n<p>It\u2019s not always easy to try and keep up with Google, but based on how search is changing, featured snippets are going to be around for some time. Earning a featured snippet means your site will appear in the highest possible spot without you having to pay for advertising, which is why it\u2019s recommended that brands start optimizing their content accordingly.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1Bf83eBQctTMrE3AHC3jUgIoheMmEs2Vh\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featured snippets are a prominent feature in Google\u2019s search results, so it only makes sense to optimize your content accordingly.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[142],"tags":[143,152],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Organic CTR By Optimizing for Featured Snippets<\/title>\n<meta name=\"description\" content=\"Featured snippets are a prominent feature in Google\u2019s search results, so it only makes sense to optimize 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Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients.\r\n\r\nMarketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my \"6 Month SEO Plan\" please <a href=\"https:\/\/www.marketerscenter.com\/dashboard\/\">request a free reseller dashboard account here.<\/a> You'll also be able to download a price list for <a href=\"https:\/\/www.marketerscenter.com\/link-building-services.php\">all of the services we offer.<\/a> You can connect with me via <a href=\"https:\/\/www.facebook.com\/andrew.scherer.31\">Facebook<\/a> in our <a href=\"https:\/\/www.facebook.com\/groups\/lmfreethinkers\/\">Local Marketing Freethinkers group<\/a>, or via <a href=\"https:\/\/twitter.com\/AndrewDScherer\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/andrewscherer\/\">Linkedin<\/a>."}],"_links":{"self":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/848"}],"collection":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/comments?post=848"}],"version-history":[{"count":9,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/848\/revisions"}],"predecessor-version":[{"id":2711,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/posts\/848\/revisions\/2711"}],"wp:attachment":[{"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/media?parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/categories?post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/tags?post=848"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketerscenter.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}