{"id":855,"date":"2019-09-03T06:00:36","date_gmt":"2019-09-03T06:00:36","guid":{"rendered":"http:\/\/www.marketerscenter.com\/blog\/?p=855"},"modified":"2023-11-06T04:18:36","modified_gmt":"2023-11-06T04:18:36","slug":"6-powerful-effective-seo-lead-generation-tactics-try-today","status":"publish","type":"post","link":"https:\/\/www.marketerscenter.com\/blog\/6-powerful-effective-seo-lead-generation-tactics-try-today\/","title":{"rendered":"6 Powerful &#038; Effective SEO Lead Generation Tactics to Try Today"},"content":{"rendered":"<p>There\u2019s nothing quite like the feeling of <a href=\"https:\/\/www.marketerscenter.com\/blog\/first-seo-clients\/\">getting your first client<\/a>. The only problem is that you need to keep getting new clients if you want your business to stay afloat.<\/p>\n<p>Larger and more established SEO firms tend to have detailed systems in place that help them to continuously bring new clients on board. However, when you\u2019re <a href=\"https:\/\/www.marketerscenter.com\/blog\/7-steps-starting-lucrative-seo-agency\/\">still trying to establish a solid reputation<\/a> as an agency or even an SEO marketer, lead generation takes a little more time and effort.<\/p>\n<p><a href=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/09\/Successful-Partnership-01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2543 size-large\" src=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/09\/Successful-Partnership-01-1024x683.png\" alt=\"SEO agencies striking a deal with a new lead\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/09\/Successful-Partnership-01-1024x683.png 1024w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/09\/Successful-Partnership-01-300x200.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/09\/Successful-Partnership-01-768x512.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/09\/Successful-Partnership-01-1536x1024.png 1536w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/09\/Successful-Partnership-01-2048x1366.png 2048w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/09\/Successful-Partnership-01-848x566.png 848w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Keys to grabbing a potential SEO client&#8217;s attention<\/h2>\n<p>Since there are probably going to be several other marketers and SEO agencies vying for your customer\u2019s attention, you need to be strategic in your approach. You have to <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-sell-local-seo-to-clients\/\">know how to sell SEO<\/a>. There are a few things that you can focus on if you want to increase your chances of getting through to a potential lead:<\/p>\n<ul>\n<li><strong>Understand the potential client\u2019s objectives.<\/strong> Before you approach a potential client, it\u2019s important to get an idea of what they might want to achieve and whether your services could cater to this. A little online research will be necessary for this step.<\/li>\n<li><strong>Spark their curiosity.<\/strong> Now that you know what you can offer a potential client, think of ways that you could approach them that would spark their curiosity. A catchy video or CTA in an email could do the trick.<\/li>\n<li><strong>Make it personal and brief.<\/strong> Short and sweet is always best when approaching potential clients. If you\u2019re going to be emailing someone, make sure that you\u2019re taking a <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-write-a-blog-outreach-email-that-doesnt-suck\/\">personal and brief approach<\/a> that will encourage them to get in touch with you to discuss things further.<\/li>\n<\/ul>\n<h2>SEO lead generation tactics to try<\/h2>\n<p>Here are just a few of the ways that you can generate more leads <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-start-seo-business\/\">as a new agency or SEO professional<\/a>.<\/p>\n<h3>1. Cold emails do still work<\/h3>\n<p>When done correctly, it is possible to <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-get-seo-clients\/\">generate leads using cold calls and emails<\/a>. Cold emails have definitely gotten a bad rap over the years but this is because so many marketers have been sending long and complicated emails that are generic and riddled with grammatical errors. However, the right approach can still get you the results you want.<\/p>\n<p>Instead of just sending a standard text-based email, there are other, more creative ways that you can grab a potential customer\u2019s attention.<\/p>\n<ul>\n<li><strong>Use a case study.<\/strong> <a href=\"https:\/\/www.marketerscenter.com\/blog\/a-guide-to-using-case-studies-to-attract-seo-clients\/\">Showing potential customers what you are capable of<\/a> is one way to convince them to get in touch. Take a look at some of the past projects you have worked on and start creating a few case studies. Use a case study about a client in the same or similar industry to prove what you are capable of. Be sure to display the case study in a creative, results-driven way though in order to make your email unique and visually appealing. And don\u2019t forget to make it about your client\u2019s business. Think personalized and relevant!<\/li>\n<li><strong>Offer a free video audit.<\/strong> Another way that you can prove what you are capable of is to offer a free video audit to clients. First, construct an email with the free offer. If the client agrees, record a screencast video that outlines your observations as well as your recommendations. Make the video conversational and easy to understand.<\/li>\n<\/ul>\n<h3>2. Create a landing page for every service<\/h3>\n<p>If you offer more than one type of service such as SEO and content creation, create a landing page for each service. Along with <a href=\"https:\/\/www.marketerscenter.com\/blog\/local-seo-guide\/\">optimizing these landing pages<\/a>, make sure that they are detailed, visually appealing, and include a clear call to action. You can now base your future campaigns on these specific landing pages, which will help you attract a more targeted audience. Another approach that you can take is to use some of your best case studies to create your landing pages for each service.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-856\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/SEO-Landing-Page_SEO-Lead-Generation.png\" alt=\"SEO Landing Page_SEO Lead Generation\" width=\"1200\" height=\"621\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/SEO-Landing-Page_SEO-Lead-Generation.png 1200w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/SEO-Landing-Page_SEO-Lead-Generation-300x155.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/SEO-Landing-Page_SEO-Lead-Generation-768x397.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/SEO-Landing-Page_SEO-Lead-Generation-1024x530.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3>3. Ask for referrals<\/h3>\n<p>Think of referrals as reviews. The majority of today\u2019s online users will turn to reviews and look for recommendations before they try anything new. This is why many companies <a href=\"https:\/\/www.marketerscenter.com\/blog\/requesting-reviews-google-yelp-get-done\/\">ask for reviews on Google and Yelp<\/a>. Imagine the difference a warm introduction from a past client can make to your chances of winning a new client.<\/p>\n<p>Following up with past clients and asking for a referral is an effective SEO lead generation tactic, yet not many professionals actually use it. If you really want to take it one step further, you could offer your past or existing clients access to a free tool or provide them with a discount on their next campaign in exchange for the referral.<\/p>\n<h3>4. Consider developing free tools<\/h3>\n<p>Everyone likes getting something for free, especially if it\u2019s going to benefit their business. If you have the budget and resources, creating a free SEO tool could help you draw in more leads. If hiring a developer to assist you with this is not in your budget, there is a wide variety of <a href=\"https:\/\/www.marketerscenter.com\/blog\/getting-started-white-label-seo-comprehensive-guide\/\">white label SEO tools<\/a> that you can use to make this happen.<\/p>\n<h3>5. Attend meetups in your city<\/h3>\n<p>Meetup currently has over <a href=\"https:\/\/en.wikipedia.org\/wiki\/Meetup\" target=\"_blank\" rel=\"noopener\">35 million users<\/a> and it can be an incredibly useful tool for professionals. If you don\u2019t yet have an account, now is the time to create one.<\/p>\n<p>There are countless professional meetups of every size in multiple cities across the US. You just need to find the right ones to attend. For example, if you had to attend a digital marketing meetup, you probably won\u2019t meet many potential clients, and if you did, you would need to compete with every other SEO professional and business owner that\u2019s attending.<\/p>\n<p>Keep an eye out for tech and business-related meetups in your area and come prepared. You don\u2019t need to <a href=\"https:\/\/www.marketerscenter.com\/blog\/how-to-nail-your-next-seo-sales-pitch-and-win-clients\/\">give a sales pitch<\/a> to everyone you meet. Practice striking up conversations in order to find out what a potential client\u2019s needs would be and <a href=\"https:\/\/www.marketerscenter.com\/blog\/the-seo-elevator-pitch-how-to-do-it-right\/\">have an elevator pitch prepared<\/a> to make it easier to ask for their contact details.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-857\" src=\"http:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Meetup_SEO-Lead-Generation.png\" alt=\"Meetup_SEO Lead Generation\" width=\"1337\" height=\"583\" srcset=\"https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Meetup_SEO-Lead-Generation.png 1337w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Meetup_SEO-Lead-Generation-300x131.png 300w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Meetup_SEO-Lead-Generation-768x335.png 768w, https:\/\/www.marketerscenter.com\/blog\/wp-content\/uploads\/2019\/08\/Meetup_SEO-Lead-Generation-1024x447.png 1024w\" sizes=\"(max-width: 1337px) 100vw, 1337px\" \/><\/p>\n<h3>6. Get more involved in forums<\/h3>\n<p>Forums and Q&amp;A sites are one of the best platforms to not only lend a helping hand but establish yourself as an industry expert. There are a number of these sites that generate high volumes of traffic every month, including MOZ, SEOChat, Reddit, Startup Nation, and Quora.<\/p>\n<p>The only trick with this tactic is that you need to be one of the first people to answer or your response simply gets lost in the noise. Your answer should also be valuable and not be too sales-like either. If the person who posted the question thanks you for your answer, feel free to send them a private message where you can further discuss their business objectives and how you can potentially assist them.<\/p>\n<p>Lead generation does take some additional time and effort but the aim is to get to a point where you don\u2019t need to spend as much time on it because business comes in organically or via word-of-mouth referrals.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/18VlBEOehyd12Usbw9P9j_Xjkv0mr37FK\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for new ways to bring in clients as an SEO marketer? Here are a few tactics to enhance your SEO lead generation efforts.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[151,142],"tags":[156],"ppma_author":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Powerful &amp; Effective SEO Lead Generation Tactics to Try Today<\/title>\n<meta name=\"description\" content=\"Looking for new ways to bring in clients as an SEO marketer? Here are a few tactics to enhance your SEO lead generation efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketerscenter.com\/blog\/6-powerful-effective-seo-lead-generation-tactics-try-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Powerful &amp; Effective SEO Lead Generation Tactics to Try Today\" \/>\n<meta property=\"og:description\" content=\"Looking for new ways to bring in clients as an SEO marketer? 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You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.","sameAs":["https:\/\/www.facebook.com\/andrew.scherer.31","https:\/\/www.linkedin.com\/in\/andrewscherer\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AndrewDScherer"],"url":"https:\/\/www.marketerscenter.com\/blog\/author\/admin-2\/"}]}},"authors":[{"term_id":131,"user_id":1,"is_guest":0,"slug":"admin-2","display_name":"Andrew David Scherer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b12d01f524a548974ad70bdc3e5ac976?s=96&d=mm&r=g","user_url":"https:\/\/www.marketerscenter.com","last_name":"Scherer","first_name":"Andrew","description":"My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. 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