Let me be frank.

While social signals play an important role in Google's algorithm, they still take a backseat to quality links and content.

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However, if you're confident you have those 2 elements sufficiently nailed down for the time being, it makes sense to start tackling other ranking factors like social signals to help push rankings.

I like to approach my social signals recipe the same way I do link building, with a sprinkling of diversity.

Our Social Signals Come From Tons of Sites

Roughly 40%-60% of your social signals will come from " the big three ": Facebook, Twitter, and Google+.

And roughly 40%-60% of your social signals will come from a basket of social sites such as:

  • LinkedIn
  • Delicious
  • Diigo
  • Plurk
  • Friendfeed
  • Newwsvine
  • Hi5
  • Jumptags
  • Tagged
  • and more..
Social Signals Sources

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Ranking Validation with Social Signals

A site that ranks well, has a good number of backlinks, but has 0 social shares might seem a little suspect.

Sites that are already doing well but have no social signals are an obvious candidate for them, if only to add validation to your already positive rankings.

But Can They Help Push Further?

You don't have to take my word for it, you can find a lot of case studies online that will testify to the fact that social signals are a good top-off to an already solid SEO campaign.

Here's a little infograph courtsey of QuickSprout.

The Social Signal Experiment Infograph
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