So you want to get more SEO training? We have some recommendations
to help. SEO has gained popularity over the years for a few different reasons. The main one being, it's like getting free traffic! Day in and day out.
Many professionals and business owners who used to rely on traditional marketing now turn to SEO to promote their services.
Whether you want to work in the SEO industry or want to learn the basics for your business, going through some decent SEO training courses is the first step. The ones we've listed here are free or very affordable. Learning the basics through courses will get you a step higher in learning the complex process of SEO.
The main purpose of SEO certification to get official documentation of your added skills and knowledge. In a field like SEO, It is easy to claim that you know something or how to do it. When you have a certificate, you have solid evidence to back up your claim. However, many experts also managed to be successful without all the certifications.
Many of these experts are actually self-taught. Their skills came from real experience and by doing hands-on work. SEO certifications are good because it is a great way to learn, especially if you are a beginner. But sometimes, these programs don't allow for real-life application. As a result, you have the knowledge, but you lack the skills.
Business owners may ask about training and certifications. But at the end of the day, they want someone who knows what
they're doing and how to improve their presence online. A certification, sometimes, is just a piece of paper that does not always spell-out skills. Instead of focusing on acquiring certificates, funnel your energy into learning real SEO concepts and proving
yourself by ranking real sites. No cerification needed!
Here's a ton of free SEO training courses for beginners to get you started.
1. SEMrush Academy Courses (Individual Course Links Below) SEMrush, one of the well-known names in SEO, offers top of the time analytic tools. Besides providing regular meaningful SEO insights, it also has a learning center. SEMrush Academy helps individuals improve their SEO skills. The courses are curated by popular SEO experts Greg Gifford and Bastian Grimm.
A. SEMrush Site Audit Course
The goal of the course is to teach learners how to reap the full benefits of using the SEMrush Site Audit. This tool detects technical issues within a website and helps find solutions to fix them. At the end of the course, learners take the exam to earn a certificate.
B. SEO Fundamentals Course with Greg Gifford
This free and in-depth course from Greg Gifford will help learners get a grasp of the basics of SEO. The goal is to have a better understanding of how to drive traffic and customers to your website.
C. Keyword Research Course with Greg Gifford
Also, from Greg Gifford, this course will give learners the fundamentals of keyword research. This is a free course that will equip you with skills on how to conduct keyword research by yourself.
D. Technical SEO course with Bastian Grimm
The course is both for beginners and those who are already in the know. It is a free course that tackles the specifics of technical SEO. At the end of the course, get a certificate by passing the exam.
2. GOTCH SEO
If you're looking for the latest SEO trick, hack, or quick fix then this training is not for you. If you want strategic SEO advice that will actually grow your company, then this training is for you.
3. The SEO Playbook by Brighter Vision
The course is available exclusively for Brighter Vision customers. The SEO Playbook is a comprehensive learning course. It walks you through optimizing your website from start to finish. The course will also get you acquainted with all applicable SEO terminology.
4. Yoast SEO Academy (kind of light but a free tier)
Yoast offers free SEO training for beginners. The topics covered include the foundation of SEO, as well as the content and technical side of it. After the course, you will get the gist of search engine optimization and how it works.
5. Total SEO Blueprint - Google #1 Rankings Made Easy
With this course, you get direct access to high-quality training from an SEO expert with over 10 years of experience doing core Search Engine Optimization. This course spans over 21 hours and is for beginners as well as advanced level experts who are seeking to learn exactly how the Google algorithm works so they can start ranking their sites.
6. HubSpot Free SEO Crash Course
SEO Training Course by HubSpot Academy helps beginners get an in-depth understanding of SEO and tactics to optimize a website. Learners will get certification upon course completion. The topics include SEO strategies for any business, link building, HubSpot insights to rank page 1, and guest blogging.
7. eMarketing Institute Free SEO Course (Beginners Level)
The free SEO certification course helps explain search engine optimization. It helps learners learn how to use SEO to improve an online business. The topics include search engines, website design, keyword research, and link building. It is perfect for beginners but anybody who wants to learn is welcome to sign up for the course.
8. The Beginner's Guide to SEO by Moz
This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
9. How Google Search Works
This website walks you through the process of crawling and indexing, search algorithms, useful responses, rigorous testing and how Google makes money with advertising.
10. Search Engine Land Guide to SEO
This website shows information about Search Engine Land’s Periodic Table Of SEO Success Factors which is designed to depict the factors that will help your website succeed in gaining more visitors from organic search.
11. Search Engine Optimization Guide by Google
This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.
12. The Complete Beginners Guide to SEO
This article is authored by Courtney Seiter which discusses the complete beginner’s guide to SEO: what SEO is, how it works, what factors affect search and what sorts of changes you can make today to improve your search optimization.
13. Coursera – Search Engine Optimization (SEO) Specialization
This specialization course teaches learners about website analysis and optimization. The topics include content development, on-page and off-page optimization, as well as local and international search optimization. The course ends with a hands-on Capstone Project, a comprehensive SEO consulting task, where you will apply your skills.
(Note: Coursera courses are free to audit but if you want to access graded assignments or earn a Course Certificate, you will need to pay)
14. The Blueprint Training
THEBLUEPRINT.TRAINING offers 7 free courses composed of 3 modules and 2 webinars that will help you understand more of the SEO service through process, automation, and knowledge. There are 8 other modules that are not free, these modules costs $99 to $999 each but can be bought at a discounted price of $2,999.
15. Distilled U – SEO 101 & Further SEO
The website offers over 133 hours of advanced HD video content that are suitable for beginners and intermediates alike. Interactive modules and multiple choice tests are available to solidify and prove your knowledge after the lessons. The current demo includes 3 free modules that are free and you can opt to get a full account wherein you can pay $33-40/month.
16. Learn SEO by Mangools
This website is a blog that covers the discussion of SEO that are cut in 9 chapters, the blog is easy to follow through and provides in-depth knowledge about the basics of SEO and all the concepts within the subject. All materials are accessible and are totally free.
17. SEO Certification by the Online Marketing Institute
Online Marketing Institute offers various lessons that are helpful in today’s technology, including SEO. The current lesson covers Local SEO, SEO Consumer Rights, SEO Content, SEO Consumer Insights, and Technical SEO. After each lesson, there is a short quiz. At the end of the entire course, there is a final exam. Upon passing, a certificate of completion of awarded. The classes are paid but you can avail their offer of a 10-day trial, you can then subscribe to their monthly membership ranges from $25-95/month.
18. ClickMinded Google SEO Certification
ClickMinded is a comprehensive course on SEO. The training syllabus includes search framework, keyword research, technical SEO, link building, SEO tools, and services. The goal is to equip learners above-average understanding of how SEO works. You can start for free and then opt to avail the full course for $497. Risk-Free 14 Day Guarantee.
1. Voice Search Marketing (Voice Search Marketing)
This course helps learners understand the impact of voice search on online marketing. It teaches how technology evolves and how it is used. The course lasts for 27 mins and 8 secs and is best for intermediate learners. You can access the content by subscribing to Lynda.com for $29.99/month. Claim your one-month free trial.
2. SEO Foundations (Enterprise Marketing)
In this course, David Booth helps you master the fundamentals of SEO by discussing how to boost your website’s visibility on search engines so you can attract the right kind of traffic you need to the right pages on your website. It also has tips about SEO for eCommerce, local search, and mobile audiences to expand your reach. The course lasts for 3 hours and 35 mins and is suited for beginners. You can get the content by subscribing to Lynda.com for $29.99/month after claiming your one-month free trial.
3. WordPress: SEO (CMS)
This course by Patrick Rauland focuses on the basic setup and usage scenarios on how to drive more visitors to your WordPress website with the use of SEO. The lessons will help you take advantage of settings in WordPress that can totally help as you optimize your website. The course lasts for 1 hour and 15 mins and is suited for beginners. You can get the content by subscribing to Lynda.com for $29.99/month after iming your one-month free trial.
4. SEO: Ecommerce (Mobile Marketing)
The course focuses on eCommerce. The subjects covered are audience and competitor research, site structure, and SEO best practices. Learners will also get a grasp of on-page optimization, breadcrumb implementation, product review, and the use of tracking tools. The course lasts for 1 hour and 44 mins and is suited for beginners. You can get the content by subscribing to Lynda.com for $29.99/month after claiming your one-month free trial.
5. International SEO (SEO)
This course will help you develop and implement a successful strategy for international SEO, it reviews geographical aspects of how to determine the suitable target markets so you can optimize your websites for different countries and their languages. The author, David Booth also explains the technical elements of international SEO as to how search engines handle multiregional and multilingual content, up to which methods are perfect to use for SEO on different areas. The course lasts for 1 hour and 59 mins and is suited for beginners.You can get the content by subscribing to Lynda.com for $29.99/month after claiming your one-month free trial.
6. Learning Web Semantics (Content Strategy)
This course shows how semantics can make a website more search-engine friendly and future-proof. The topics are using HTML5 tags, microdata, and metadata. The course lasts for 1 hour and 36 mins and is suited for beginners. You can get the content by subscribing to Lynda.com for $29.99/month after claiming your one-month free trial.
7. SEO For WordPress [Beginners]: #1 Step-by-Step SEO System
In this course created by Kent Mauresmo, you will learn how to easily rank your website, increase website traffic, increase online sales, perform advanced keyword research, be smart about choosing your web hosting, and many more! It also includes 10 hours on-demand videos that will guide you through the lessons with 5 downloadable resources that you can access on mobile and TV.This SEO course is designed for beginner and intermediate WordPress users and no technical or HTML coding knowledge is required. The course costs $199.99 on Udemy and has a 30-Day Money-Back Guarantee.
8. SEO Beginners: How I get 1,000 visitors a day with SEO
The course promises to teach you how to get 1,000 visitors on your website every day. The creator promises to show you exactly what they did to achieve a great Google ranking and is intended to anyone who is starting up a business, building a new website, and wants a hundred new visitors a day. It includes a 1 hour and 30 mins on-demand video covering 3 articles with 9 downloadable resources and a certification of completion once done. The course costs $59.99 on Udemy and has a 30-Day Money-Back Guarantee.
9. SEO 2020: Complete SEO Training + SEO for WordPress Websites
This SEO training sheds light on the 40+ SEO ranking factors to be on top of Google. It covers technical SEO, page speed, UX SEO, backlink SEO, keyword research, and WordPress training. The course includes 8.5 hours of video, 17 articles, downloadable resources, assignments, and certification at the end of the course. It costs $199.99 with a 30-day money-back guarantee.
10. 2020 SEO Masterclass: Beginner To Advanced SEO
In this course, you will learn about SEO from an expert growth marketer with 10+ years of SEO experience. The course will help you learn how to utilize SEO for your own website; get SEO traffic even if you don’t rank in Google; dominate Google search and other platforms; achieve smart strategies used by marketers; and go from being a beginner to being knowledgeable about your SEO. The course is made up of over 30 video lectures and should take three hours to complete. The course is perfect for entrepreneurs, bloggers and website owners who want to grow through SEO. The course costs $74.99 on Udemy (30-Day Money-Back Guarantee).
Building backlinks is one of the toughest parts of being a good SEO. Here are a few free courses to get you started.
1. Backlink Management Course with Greg Gifford
This is a free specialized course about backlink management and link building. It is best suited for anyone who manages or builds links. The course plan includes the fundamentals of backlink management, link research, and competitive analysis.
2. SEO Link Building Basics
This free course is a basic introduction to link building and its fundamentals. You’ll learn as to why links matter, some of the link building myths, and some of the known link building mistakes. This course is intended for anyone interested in search engine optimization (SEO) and link building, it includes a 1-hour on-demand video with 1 downloadable resource that are accessible on both mobile and TV, and a certification of completion once done.
3. 5 Link Building Tactics in 5 Days
In this course made by Matthew Barby, it offers to provide 5 Link Building Tactics videos (one sent to your email everyday) for five days. Each video details the tactic, its implementation, and aligning your resources.
4. Rainmaker Bullets Free Link Building Course
The website has 5 videos linked in their page that discusses the benefits of earning quality backlinks and referrals from the most prominent authorities in the industry; how to conduct pay dirt research; how to establish authority with influencers and your own website; and how to create a link bait that influencers will link to and share.
5. 29 Free Link Building Tips for Building Links On Little-to-No Budget
This is a guide that discusses 29 free link building tips for those who have little to no budget. The guide shares tips and tactics from more than 80 experts on how they maximize their budget on link building.
An SEO is no good without a solid understanding of analytics, specifically Google Analytics.
1. Google Analytics Academy (Free)
What better place to learn about SEO than Google itself. Google Analytics Academy has different courses to suit beginners and advanced users alike. They have courses on Google Analytics, Data Studio, and Google Tag Manager.
2. Udemy Google Analytics Courses
Udemy offers tons of courses from free to paid learning materials that will help you get started with learning Google Analytics Courses. Here are the top three paid bestsellers on the platform:
A.) Google Analytics for Beginners (Paid)
What better place to learn about SEO than Google itself. Google Analytics Academy has different courses to suit beginners and advanced users alike. This course by Corey Rabazinski will help you learn to use Google Analytics for uncovering actionable data and growing your business online. It offers to help you become a Google Analytics power user that will know how to create and analyze reports, and how to make data-driven decisions. It includes a 3 hours on-demand video and a certification of completion once done. The course costs $199.99 on Udemy.
B.) Google Analytics Training Course to Grow Your Business (Paid)
In this course, you will learn how to set up Google Analytics to collect actionable data, track the success of your marketing with campaign tagging, document insights and make data-driven decisions to grow, and get hands-on experience with Google Analytics demo account. The course includes a 2 hours on-demand video along with 6 articles and 2 downloadable resources that will help you fully understand the content. The course costs $199.99 on Udemy (30-Day Money-Back Guarantee).
C.) Google Analytics Certification: Become Certified & Earn More (Paid)
The course created by Daragh Walsh will help you pass the Google Analytics Certification exam and gain a professional-level understanding of how to use Google Analytics. You can download a PDF with the Top 50 Google Analytics terms you need to know in this course. It includes a 2 hours on-demand video along with 12 articles, 3 downloadable resources and a practice test that will help you achieve the certificate upon completion. The course costs $199.99 on Udemy.
3. Google Analytics Course Zero To Hero (Free)
In this free WordPress Website course created by Pouya Eti, a digital marketing expert, you will learn how to set up Google Analytics and activate all of the important triggers to receive data; Read and analyze data to improve and grow your business; Use powerful custom dashboard for marketing and sales; Track your conversions and grow them; Find the exact places on your website that you need to improve, and much more.
4. Google Analytics Training: Using GA for Actionable Insights (Free)
This free course created by Carl Sednaoui helps you learn how to use Google Analytics, make metric-driven decisions, and derive insightful information from your website visitors. It includes a 1 hour and 30 mins on-demand video and a certification of completion once done.
5. Getting Started with Google Analytics (Free)
This is a free Google Analytics training to get you started with the basics. In this course, learners will learn how to use Google Analytics to track conversions. Plus, how to get actionable insights from it. The module includes 1.5 hours of video, 1.5 hours of audio, articles, downloadable resources, and certificate upon completion.
6. Calculating Gross Profit with Google Analytics (Paid)
It is a focused and practical course designed for store owners, marketers, and developers. The goal is to teach the learner how to set up complex calculations and generate reports. The course covers topics like costing of goods and gross profit, calculating financial values, adding metrics, and generating reports. Claim your one-month free trial and get access to the content by subscribing to Lynda.com. You can then continue with your membership for $19.99-29.99/month.
7. Learning Google Tag Manager (Paid)
The course focuses on understanding Google Tag Manager as a technology. It is a course for beginners that help them learn about accounts and containers, GA built-in tags, GA event triggers, and custom HTML tags. Claim your one-month free trial and get access to the content by subscribing to Lynda.com. You can then continue with your membership for $19.99 to 29.99/month.