The world of digital marketing and SEO is super-competitive. To prove your competence, you need to have an SEO portfolio. A properly built SEO portfolio doesn’t just build your authority in an already competitive industry. It also attracts more clients because you effectively showcase your expertise, skills, and results. Building an effective SEO portfolio requires
A Guide to Using Case Studies to Attract SEO Clients
When businesses are looking for an SEO agency to partner with, they usually look for proof of expertise first before employing SEO services. After all, who wants to pay SEO professionals who are not experts to begin with? One way for SEO agencies to prove their expertise is through the use of case studies. With
8 Things Clients Can Bring to an SEO Agency Collaboration
When you hire an SEO agency, you may think that you can just let them handle everything and you have no part to play. After all, you don’t know much about SEO, and that’s why you are hiring SEO professionals in the first place. But this can’t be further from the truth. You absolutely have
How to Upsell SEO Services to Existing Clients
Upselling SEO services is about offering additional or improved SEO services to your existing clients. This is not just about extracting more money from your SEO clients to keep your digital marketing business afloat. It’s also about providing more value to them to further improve their SEO situation and improving agency-client relations. But how do
How to Explain SEO to Clients (And Earn Trust)
Most clients know a thing or two about SEO, but they are not sure what it is exactly and how it is done. That’s the reason why they are hiring SEO agencies and contractors in the first place. They just know that SEO is important for the success of their business in the online space
How to Keep Your SEO Clients Happy and Engaged
SEO client retention is obviously important if you want to succeed in your digital marketing business. There are many strategies out there to retain your clients, but they all boil down to one ultimate strategy – to keep your clients happy and engaged. Clients who are happy and engaged are more likely to stay, helping
8 Secrets to SEO Client Retention
You know that attracting new SEO clients is essential to your digital marketing business, whether you are an SEO agency or contractor. But one thing is equally essential – retaining your SEO clients and building long-lasting partnerships with them. Good SEO client retention is a testament to your business’s customer service and SEO competence. But
8 Difficult SEO Client Expectations (And How to Deal with Them)
As an SEO agency or contractor, you know the importance of getting clients and delivering results. Your very business is built around SEO client acquisition, satisfaction, and retention. But like any other business and field, digital marketing professionals deal with difficult clients. It’s not always their fault. Sometimes, they just don’t know any better. And
How to Nail Your Next SEO Sales Pitch and Win Clients
Your SEO sales pitch can make or break your success as an SEO agency or contractor. If you don’t nail your SEO sales pitches, you may have a difficult time winning over potential clients. An SEO sales pitch is not just about delivering a persuasive presentation. It’s also about understanding your potential client’s needs, showing
How to Deliver Bad News to SEO Clients (And Still Keep Them)
If you are an SEO agency or contractor, delivering bad news to your SEO clients is an inevitability you will have to face sooner or later. There are just so many things that could go wrong in SEO – some of which are not your fault. With the proper techniques, you can still keep SEO
