What is Website Authority?

Of course, it’s not Moz’s domain authority. And their algorithm is likely way off. So what is it? Is it how many links a website has? Is it the strength/power of those links? Is it the trustworthiness and prominence of its content authors? Is it the quality of its information? Is it its connection with

schema and your website

Does Schema Help Boost Website Authority?

The other day Steven Kang dropped a poll asking if Schema helps boost authority. It was a landslide with the majority voting No, which kind of surprised me. I think the results should be flipped, where the majority should be voting Yes. So I thought it prudent to drop some Schema knowledge since it seems

Why Are SEOs Talking About Entity Explorer?

Why Are SEOs Talking About Entity Explorer? “Reason #1. You can use Entity Explorer to improve pre-existing pages.Look in Google Search Console and find pages you want to improve. Checkthe queries getting impressions and drop those keywords into EntityExplorer. You’ll get a ton of content ideas on how to beef up those pages.” “Reason #2

Top 6 SEO Reseller Programs You Should Know About

Before we talk about the top 6 SEO reseller programs, let’s talk about the industry as a whole. Generally speaking, an SEO reseller is an individual or company that (ideally) offers a wide variety of SEO services with some flexible and affordable packages. Affordability is usually key here. Why? A lot of digital marketing agencies these days

Master Entity SEO with Entity Explorer

Some have said that entities will surpass links and content as key to rankings. I wouldn’t go that far, but I can say that entity SEO is becoming more important as Google relies more on machine learning to create a more accurate ranking algorithm. What is an entity? Well, really almost anything can be an

GMB Optimization Service: GMB Foundations

GMB Foundations is a 4 week Google My Business optimization service that covers all facets of optimizing a location for improved local search performance. Whether you’ve just signed a local client or you’re looking to give an old client a fresh boost, this GMB optimization service gives a great foundation for local rankings. Week 1