How to Optimize a Press Release for SEO

Press releases are still relevant for SEO. They are useful in getting words out there, especially if there is something new in your business, like a new line of products and services. They help build brand awareness, improve your authoritativeness in your industry, and increase online visibility. Take your press releases to the next level

Are Press Releases Still Relevant for SEO?

Press releases are short pieces written by companies or public relations professionals to garner the attention of news people, hoping that the pieces will be used as a basis for journalists and publications to publish their own stories about them. They have been effective as a marketing tool for over a hundred years, and that

Creating an SEO Plan for Local Clients

Regular SEO will help businesses rank nationally or even internationally. But most businesses don’t need such rankings, not to mention that the national and international playing fields are super competitive. Local SEO is often more important, especially for more localized businesses like coffee shops, real estate firms, and mom-and-pop stores. Here are the general steps