Author: Andrew David Scherer

Local Citation Services: The Ultimate Guide


There are many SEO ranking factors out there, and they go beyond domain authority and optimized content. It’s not always about you. Sometimes, it’s also about how others talk about you. This is where citations come in – a ranking factor that is especially important at the local level. Thankfully, there are a lot of

6 Google Maps Ranking Factors You Should Know


Google Maps remain to be one of the most important aspects of digital marketing, especially for local businesses. There are so many articles out there on how to rank on Google Maps. But what exactly are the Google Maps ranking factors you should consider in order to rank? Here’s a quick breakdown of the biggest

Are Press Releases Still Relevant for SEO?


Press releases are short pieces written by companies or public relations professionals to garner the attention of news people, hoping that the pieces will be used as a basis for journalists and publications to publish their own stories about them. They have been effective as a marketing tool for over a hundred years, and that