Author: Andrew Scherer

schema and your website

Does Schema Help Boost Website Authority?


The other day Steven Kang dropped a poll asking if Schema helps boost authority. It was a landslide with the majority voting No, which kind of surprised me. I think the results should be flipped, where the majority should be voting Yes. So I thought it prudent to drop some Schema knowledge since it seems

Why Are SEOs Talking About Entity Explorer?


Why Are SEOs Talking About Entity Explorer? “Reason #1. You can use Entity Explorer to improve pre-existing pages.Look in Google Search Console and find pages you want to improve. Checkthe queries getting impressions and drop those keywords into EntityExplorer. You’ll get a ton of content ideas on how to beef up those pages.” “Reason #2

Top 6 SEO Reseller Programs You Should Know About


Before we talk about the top 6 SEO reseller programs, let’s talk about the industry as a whole. Generally speaking, an SEO reseller is an individual or company that (ideally) offers a wide variety of SEO services with some flexible and affordable packages. Affordability is usually key here. Why? A lot of digital marketing agencies these days

GMB Optimization Service: GMB Foundations


GMB Foundations is a 4 week Google My Business optimization service that covers all facets of optimizing a location for improved local search performance. Whether you’ve just signed a local client or you’re looking to give an old client a fresh boost, this GMB optimization service gives a great foundation for local rankings. Week 1

Who Has the Best SEO Client Dashboard?


Earlier this year I posted this question to the Local Marketing Freethinkers Facebook group: “Who has the best SEO client dashboard?” There were a lot of recommendations and some strong opinions from quite a few folks. I’ll run through some of them here. Agency Analytics Agency Analytics offers a robust, white-label friendly dashboard that’s a straight

How to Get SEO Clients without Cold Calling


Getting a steady stream of clients is the foundation for any successful business. While cold calling works, I understand most shy away from this technique simply because of the amount of “No’s” you have to burn through before you get a “Yes.” This blog post is part of a 3 part series, please check out

How to Get Your First 10 SEO Clients


  Providing SEO services for local businesses is one of the quickest ways to build a profitable online enterprise. There are numerous opportunities online, but many require an initial investment, have a steep learning curve, and take time to come to fruition. Local search terms, though, are typically easier to rank for than general terms,