Category: SEO as a Science

6 Local SEO Strategies That Speak to Local Business Owners (And How to Pitch Them)

Businesses that rely on local customers and foot traffic are the ones who benefit the most from local SEO. Such businesses include local retail stores, restaurants, and home and professional services like HVAC and law firms. But many business owners in these industries find the online world overwhelming. As the SEO agency, it’s your duty

How to Get SEO Clients That Fit Your Agency

SEO agencies should not just look for random clients. They should look for those that align with their strengths and values. But how do you get these SEO clients that fit your agency? It starts with business positioning, targeting, networking in areas where your targets are, and being transparent with your pricing and SEO procedures.