Category: SEO as a Science

The SEO Elevator Pitch: How to Do It Right


An SEO elevator pitch is an introduction or summary of your SEO products and services. It’s specifically designed to be delivered in a short time frame, typically within the span of an elevator ride, which could be anywhere from a few seconds to a few minutes. A great SEO elevator pitch leaves a strong impression,

How to Optimize a Press Release for SEO


Press releases are still relevant for SEO. If you’re curious about what they are, we wrote an article on what press releases are and how they help here. They are useful in getting words out there, especially if there is something new in your business, like a new line of products and services. They help

Are Press Releases Still Relevant for SEO?


Press releases are short pieces written by companies or public relations professionals to garner the attention of news people, hoping that the pieces will be used as a basis for journalists and publications to publish their own stories about them. They have been effective as a marketing tool for over a hundred years, and that

Creating an SEO Plan for Local Clients


Regular SEO will help businesses rank nationally or even internationally. But most businesses don’t need such rankings, not to mention that the national and international playing fields are super competitive. Local SEO is often more important, especially for more localized businesses like coffee shops, real estate firms, and mom-and-pop stores. Here are the general steps

5 Ways to Boost Your Google Maps Rankings


Many people are turning to Google whenever they are looking for businesses in a local area. When they are looking for pizza, for example, they search in Google. And here’s the thing, many of these people are ending up on Google Maps and discovering new local businesses. If you want more customers, you should definitely