Optimizing for Google Maps is one of the best ways to increase your company’s visibility, especially when it comes to localized searches. There are many proven methods to improve your Google Maps rankings, such as filling up your Google My Business profile and using location-based keywords. Another method that many people claim to be effective
Should You Pay for Placement When Doing Blog Outreach?
We have been doing blog outreach for Marketer’s Center’s own website for a few years now. We have our fair share of webmasters who ask for payments for guest posts and links. Personally, we don’t pay for such placements. We are able to get backlinks for free, save for the costs of content creation and
6 Best Practices for Blog Outreach Subject Lines
One of the biggest challenges in your outreach campaign is getting a webmaster to notice your email and reply. We know because we have been reaching out for guest posting opportunities and link building for Marketer’s Center’s own website. And with trial and error, we have noticed that one of the most effective ways to
How to Write a Blog Outreach Email That Doesn’t Suck
We’ve been doing outreach and link building for Marketer’s Center’s own website for a few years now. Through trial and error, we have learned a lot about what works and what doesn’t. We’ve learned that one of the most effective ways to get webmasters to actually read and reply to our emails is to write
Google’s Local 3-Pack: How to Highlight Your Local Business Online
What is Google’s local 3-pack? Simply put, local 3-pack is what Google’s search engine algorithm displays as the top 3 results for searches performed by local users when looking for places, brands, companies, establishments, businesses, and stores among other related stuff near them. And as these are mainly for local searches, Google provides storefront addresses
SEO and AI Content Creation
I think that on the one hand, a search engine is like an oracle. It is neutral and knows everything; it has no preferences or feelings. And on the other hand, a search engine is like a person. It has preferences and feelings, it can be biased or not. It can also be like a
Content Optimization for SEO: Where to Start First
You may have noticed something through your own Google searches: The order in which you place your keywords when searching matters. To get more accurate results, I find myself reorganizing my queries. I’ll place what keywords I want to emphasize near the beginning of my search phrase. And then I get more accurate results because
Compounding Keywords with Google Search Console
The more you rank, the more queries you will discover. The more queries you find, the more you can target. The more keywords you target, the more you’ll rank for. I call this flywheel “Compounding Keywords” It’s a process made possible by Google Search Console. Thanks to it generously returning impression data, you can crack
The 80/20 Rule in SEO
The 80/20 rule applies to SEO. A few core factors will get you the most results. I’ve found this to be especially true in less competitive spaces (such as local SEO). Sometimes I find myself geeking out over insignificant factors. I have to stop and ask myself, “Is this worth my time?” Recently, a member
Don’t Let Google Rewrite Your Page Titles
It’s probably not great to have Google rewrite your titles for you, is it? Looks like the sweet spot for titles is 20-60 characters. Statistically, Google doesn’t seem to rewrite titles very often in this character range. Just ran a scan on a local site of mine with Screaming Frog. Only 46% of page titles
