SEO and AI Content Creation

SEO and AI Content Creation

I think that on the one hand, a search engine is like an oracle. It is neutral and knows everything; it has no preferences or feelings.

And on the other hand, a search engine is like a person. It has preferences and feelings, it can be biased or not.

It can also be like a cat. It has preferences and feelings, but it is a bit insensitive.

I have a confession though. I didn’t write those last 3 sentences, GPT-3 did. I prompted it with the keyword “Search Engine Optimization” and that’s what it started spitting out.

It’s profound, accurate, and funny. Impressive, right?

The scary thing is, we still don’t know just how much AI will affect the content space.

Go to and type in “Search Engine Optimization”. Show us if you get anything interesting.

PhilosopherAI knows things.

I will hazard a guess that AI content generation will become so prolific it will be a problem for traditional content creators who don’t leverage it.

This will also become problematic for Google and other search engines for many reasons.

Google may start putting much more emphasis on who is actually behind the content being produced. Is it an anonymous author (who may or may not be a robot) or is it a credible industry expert?

Establishing a credible author persona would be wise for the future: “Dig your well before you need to drink.”

I have a feeling the content arms race is going to be much more interesting in the next five years than it has been in the last decade.


  • Andrew David Scherer

    My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.

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