Google, Bing, Yahoo—all of the major search engines today act as portals to the internet, able to call up any piece of information in the world at a moment’s notice. The amount that companies spend on reseller SEO and link building is a testament to just how much power search engines wield. Surprisingly, not many modern businessmen and –women actually know how these integral pieces of technology work. Anyone who wants to optimize a website for higher rankings needs to understand the science behind Google and other search engines.
All modern search engines use the same basic approach to organizing websites
- Crawling: search engines follow links to browse the 60 trillion (and growing) pages that make up the web.
- Sorting: results are sorted by a variety of factors, and generally speaking, those at the top of results get more clout.
- Indexing: sorted pages get stored in an index so search engines can match queries with results faster
Google’s, Bing’s, and Yahoo’s algorithms reward pages that have:
- More links pointing at them, which can be built by using link building techniques like guest posting
- An appropriate number of keywords
- Relevant content and keywords
- Social media shares
- Appropriate onsite factors
Google’s, Bing’s, and Yahoo’s algorithms rank pages lower that contain:
- Spam, including those from penalized PBN’s
- Hidden text or links
- Irrelevant content and keywords
Google dominates the web with 67% of online searches
Google maintains a larger market share because the company has branded itself as the top search engine, causing Internet users to believe in its superiority even when evidence suggests otherwise.