Compounding Keywords with Google Search Console

Compounding Keywords with Google Search Console

  • The more you rank, the more queries you will discover.
  • The more queries you find, the more you can target.
  • The more keywords you target, the more you’ll rank for.

I call this flywheel “Compounding Keywords”

It’s a process made possible by Google Search Console.

Thanks to it generously returning impression data, you can crack open 100’s – 1000’s of keywords just by consciously targeting a handful.

I believe the Google Search Console has fundamentally changed the keyword research landscape.

My own process has changed.

Like many of you now, the majority of my keyword discovery was from using popular keyword research tools.

That’s no longer the case.

Although I still use KW research tools, I find myself not using them as much as I did years before.

I’ve realized I can find great keywords just from analyzing my GSC data and asking myself, “What keywords are we already getting good impressions for, but not ranking/meeting intent well enough to rank front page for?”

Oftentimes this means creating new pages. These pages will, in turn, produce their own set of unique queries.

And the cycle continues.


  • Andrew David Scherer

    My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.

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