Compounding Keywords with Google Search Console

The more you rank, the more queries you will discover. The more queries you find, the more you can target. The more keywords you target, the more you’ll rank for. I call this flywheel “Compounding Keywords” It’s a process made possible by Google Search Console. Thanks to it generously returning impression data, you can crack

The 80/20 Rule in SEO

The 80/20 rule applies to SEO. A few core factors will get you the most results. I’ve found this to be especially true in less competitive spaces (such as local SEO). Sometimes I find myself geeking out over insignificant factors. I have to stop and ask myself, “Is this worth my time?” Recently, a member

Don’t Let Google Rewrite Your Page Titles

It’s probably not great to have Google rewrite your titles for you, is it? Looks like the sweet spot for titles is 20-60 characters. Statistically, Google doesn’t seem to rewrite titles very often in this character range. Just ran a scan on a local site of mine with Screaming Frog. Only 46% of page titles

Diversifying Your Traffic Sources Beyond SEO

Initially building your brand off the shoulders of Google isn’t a wrong move. I’ve done it countless times. But at some point, it’s wise to expand beyond SEO. Building up other traffic sources makes the asset you’re creating more valuable because it’s more resilient. (And ironically enough, it helps your SEO, too.) At some point,

4-Way Link Swap Group Invitation

If you have an agency with clients, please check out our new 4-way link swap group on Discord. It is private by invitation only. You’ll need to be a member of the Local Marketing Freethinkers group for access. The link swap meet officially starts: Monday, July 27 at 12 Noon PST. I’ll be sending out

Hacking QDF with WordPress Plugins

Can we hack QDF with WP plugins? Having content that is regularly updated not only boosts crawl rate, but Google gives preference to pages which are continually updated for _some_ queries. If you think a query you’re trying to rank for will benefit from freshness, here’s an idea. I noticed there’s a couple “scheduled content

Are Most SEOs Bad Marketers?

There was a popular poll in SEO Signals Lab yesterday where over 400 voted. I have an unpopular opinion to share. Most SEOs are too busy on client projects or building affiliate sites that they fail to set aside some time each month to improve the asset that’s most important: Themselves. But, here’s the good