Are Most SEOs Bad Marketers?

There was a popular poll in SEO Signals Lab yesterday where over 400 voted. I have an unpopular opinion to share. Most SEOs are too busy on client projects or building affiliate sites that they fail to set aside some time each month to improve the asset that’s most important: Themselves. But, here’s the good

My Notes on B2B Content Syndication Channels

I ran a poll last month in the SEO Signals Lab group asking if SEOs syndicate their content. About 2/3rds said, “No.” Here’s something interesting. The app Buffer does something called resyndication. It is copy/pasting their article on other sites. They’re big sites, but that’s it. They pull almost 1,000 _extra_ visitors a day by

Top 6 SEO Reseller Programs You Should Know About

Before we talk about the top¬†6 SEO reseller programs, let’s talk about the industry as a whole. Generally speaking, an SEO reseller is an individual or company that (ideally) offers a wide variety of SEO services with some flexible and affordable packages. Affordability¬†is usually key here. Why? A lot of digital marketing agencies these days

What is Website Authority?

Of course, it’s not Moz’s domain authority. So what is it? Is it how many links a website has? Is it the strength/power of those links? Is it the trustworthiness and prominence of its contributing authors? Is it the quality of its information? Is it its connection with trust signals, like a real address, reviews,

schema and your website

Does Schema Help Boost Website Authority?

The other day Steven Kang dropped a poll asking if Schema helps boost authority. It was a landslide with the majority voting No, which kind of surprised me. I think the results should be flipped, where the majority should be voting Yes. So I thought it prudent to drop some Schema knowledge since it seems

Why Are SEOs Talking About Entity Explorer?

Why Are SEOs Talking About Entity Explorer? “Reason #1. You can use Entity Explorer to improve pre-existing pages.Look in Google Search Console and find pages you want to improve. Checkthe queries getting impressions and drop those keywords into EntityExplorer. You’ll get a ton of content ideas on how to beef up those pages.” “Reason #2