To successfully grow and scale, SEO agencies are constantly looking for ways to streamline their processes, enhance their communication and client satisfaction, improve their campaign management, and boost their profitability. White label SEO management platforms can accomplish all these because of the resources and tools they provide.
If you are an SEO agency or professional, read on and learn everything you need to know about white label SEO management platforms.
Table of contents
- Introduction to white label SEO management platforms
- Best white label SEO management platforms
- How to choose a white label SEO management platform
- Challenges and solutions in using such a platform
Introduction to white label SEO management platforms
White label SEO management platforms are software solutions or tools that help SEO agencies and SEO resellers to manage and execute their SEO campaigns. These platforms offer a range of features to make SEO management and execution more streamlined. They can assist with many SEO tasks like content creation, keyword research, link building, performance monitoring, and reporting.
Here are the biggest benefits of using such a platform for your SEO operations:
- White label SEO management platforms are cost-effective and time-efficient. SEO management platforms, particularly those with white label capabilities, take money and time to develop and maintain. By using and just paying for an already-existing white label SEO management platform, you don’t need to develop and maintain your own anymore. You can manage and execute high-quality SEO products and services while you reduce your money and time investment. It’s just a win-win situation.
- They make it easy to scale SEO operations. White label SEO management platforms are designed to accommodate multiple campaigns and clients. This is particularly important, especially when you are already trying to scale your agency, grow your digital marketing business, and adjust to your clients’ growing needs. The range of tools and resources these platforms provide are crucial to the success of your SEO agency.
- They help maintain brand consistency. SEO management platforms are great, but those with white label capabilities are even better. White label SEO management platforms allow you to operate under your own brand. For example, you can send reports to your clients with your branding on them. You may think this is not crucial to your agency’s success. But a well-built brand can go a long way. It may even be necessary to remain competitive.
Best white label SEO management platforms
1. AgencyAnalytics
AgencyAnalytics is a reporting solutions provider. Sure, you may want a white label SEO management platform that can do multiple SEO tasks, but if you particularly need reporting solutions, AgencyAnalytics is the best choice. And it’s not like they don’t have other features. They have backlink and keyword trackers, for instance. And these can be useful for audits, research, and of course, reporting.
- AgencyAnalytics has the best features for SEO reporting. Track the performance of your online presence with AgencyAnalytics data and reporting solutions. Aside from SEO-related metrics, their platform also has email marketing and PPC analytics. This diversity is perfect for your diverse digital marketing needs. You can also do custom reports, combining and cross-referencing different campaigns. It’s also possible to automate reports, giving the platform plus points for scalability and usability.
- You can white label your reports. You can have the ultimate branding experience with AgencyAnalytics. Display your logo, add your exact brand colors down to their hex color codes, and even create multiple white label profiles. This is perfect for agencies who operate under more than one brand. Again, plus points for scalability for AgencyAnalytics.
- You can easily integrate their system with your other tools. A common problem with white label SEO management platforms is integration with your other existing systems. This can particularly mess up the data you use for your SEO campaigns and executions. But thankfully, AgencyAnalytics has integrations with the most popular systems, including Facebook, Instagram, and other management platforms like Ahrefs.
2. Ahrefs
Ahrefs is an all-in-one SEO toolset for all your SEO needs. The SaaS company has all the tools you need for all your SEO processes, from auditing to reporting and everything in between. This company has authority and reputation on their side too. It’s one of the most popular toolsets out there for digital marketing and SEO professionals. Give them plus points for customizability and flexibility as well since they have packages and price points for all kinds of agencies.
- Ahrefs essentially has everything you need. They have the appropriate tools for your core SEO processes, like backlink analysis, keyword research, site audits, rank tracking, and more. And they have tools for more specific SEO tasks, like checking a website’s authority and domain ratings, looking for broken links, and finding content gaps. Essentially, Ahrefs has everything you need for your SEO campaigns and executions. It’s possible to be a successful agency by relying entirely on their toolset.
- They are powered by serious data. Like search engines, Ahrefs crawls the internet practically 24/7. They continually analyze data, such as the information on websites, what keywords they rank for, and even how these websites and keywords relate to each other. Ahrefs has so much data in their hands. This ensures that the data you see for your SEO processes are accurate and reliable.
- They have an API for customizations and integrations. Say goodbye to customization and integration issues with the Ahrefs API, which is available for Enterprise plans. Sure, you can only pull data for now from only a few of their tools, like their Keywords Explorer and Site Explorer. But the fact that Ahrefs has an API is already a huge plus in customizability, flexibility, integration, and usability. And for sure, more tools are coming to the API.
3. BrightLocal
BrightLocal specializes in local SEO. If local SEO is what you need, you can never go wrong with BrightLocal. Their toolset is designed to accomplish all your local SEO goals, such as boosting your local reputation, building local citations, improving local rankings, and even growing your local SEO agency. Their team is composed of marketing professionals from all over the world, so you know they have experience in various local markets.
- BrightLocal has everything you need for local SEO. The BrightLocal platform is great for auditing, citation building, listings management, and reputation management. Their auditing tool focuses on local data, unlike other auditing tools that don’t cover metrics for local search algorithms. Their citation, listings, and reputation tools also ensure that you are getting the exposure you need in various directories and business platforms, including managing and replying to reviews and boosting your authority and reputation.
- They have solutions for multi-location brands. Generalist white label SEO management platforms like Ahrefs and Semrush are great, but they don’t specialize in local SEO. Because BrightLocal focuses on local SEO, they have the infrastructure and knowledge to accommodate clients with multiple locations. Different locations may require different approaches and local SEO techniques, and this accommodation is just perfect for your local SEO success.
- They accommodate even small local businesses. SEO management platforms can be intimidating, especially when you are a small business only relevant in a tiny geographical radius. Thankfully, BrightLocal has plans for small businesses, so the barrier to entry to their platform is low. You can even try their platform for free for up to two weeks, so you can see the potential value they can bring before you commit to investing.
4. SE Ranking
SE Ranking boasts about their white label SEO management platform that has more than 30 tools. They believe that SEO tools should be user-friendly. After all, tools can be confusing and intimidating. But when tools are user-friendly, you are able to maximize their capabilities and features. This is why the company’s experts ensure that each tool is accessible and intuitive.
- For a simple platform, SE Ranking has complex tools. Yes, the platform is “simple” in the sense that it’s user-friendly. But this doesn’t mean that its capabilities are limited. You can perform complex SEO tasks with the platform, including backlink monitoring, competitor analysis, keyword research, reporting, and website auditing. The platform also has tools for local SEO, including Google Business Profile management.
- They have advanced white label capabilities. Some white label SEO management platforms have limited white label features where you can only add your logo and brand colors. But SE Ranking takes white labeling to a new level. With their software, you can use your own domain for their SEO tools and remove any references to SE Ranking. You can also grant access to clients, boosting client satisfaction and retention.
- They are known for their user-friendliness and authority. Visit SE Ranking’s website and read testimonials from their clients. Almost all of them mention how SE Ranking’s user-friendliness makes the platform better than others. The company simply has a lot of social proof. They even have case studies, free educational materials, and other resources you can read.
5. Semrush
Semrush is a household name at this point. This white label SEO management platform has been around for more than a decade. Like Ahrefs and SE Ranking, the company has a lot of social proof for their authority and competence, like the various international awards they receive on a yearly basis. As a SaaS platform, Semrush has the complete set of tools for your SEO needs.
- Semrush has more than 50 tools. Semrush has a wide variety of tools for managing your SEO campaigns and executions. They have tools for your core SEO tasks like auditing, keyword research, and rank tracking. They also have tools for more specialized tasks, like optimizing for local SEO, getting ideas for your on-page optimizations, and even creating and sharing traffic-driven articles. Semrush started with a handful of tools more than 10 years ago, and they have come a long way to accommodate all the SEO needs of their clients.
- They have tools not just for SEO, but also for digital marketing in general. Many white label SEO management platforms out there can only accommodate your SEO needs. But Semrush with their more than 50 tools can accommodate even your digital marketing needs. The platform has tools for advertising, PPC keyword research, social media management, and more. If your needs go beyond SEO, Semrush is the perfect platform for you.
- They have an Agency Partners Platform. Building relationships and connecting with a community of clients and marketers are essential if you want to succeed in the digital marketing game. With Semrush Agency Partners, you get to enjoy these. Find high-quality leads, get high-profile clients, and more with Agency Partners.
How to choose a white label SEO management platform
The white label SEO management platforms in this article are all top-notch. But this doesn’t mean that you can just randomly choose one of them and automatically find success. There are things you need to consider before committing to a platform. The main idea is to choose one that is compatible with your agency. Here’s how you can check this compatibility:
- Identify your SEO agency’s needs. Look at your agency’s niche and offerings. Chances are, you need very specific features and functionalities for your white label SEO management platform. For example, if you are into local SEO, you may consider platforms that specialize in that area, such as BrightLocal.
- Look at the platform’s capabilities and features. Chances are, your agency also needs multiple capabilities and features, not just one. This means you should look for a white label SEO management platform that can help in many SEO tasks. Analytics, keyword research, and reporting are some of the most common functionalities agencies look for. The likes of Semrush are great for those looking for diverse functionalities.
- Assess possible issues in flexibility, scalability, and usability. The white label SEO management platform has to be flexible to accommodate the different needs and wants of your clients and even yourself. You should look into flexibility, particularly when it comes to packages and tiered offerings. Also see if the platform has a scalable and usable infrastructure. After all, scalability is one of the biggest reasons to use white label SEO management platforms in the first place, and usability is one of the pillars of a customizable and user-friendly white label platform.
Challenges and solutions in using such a platform
White label SEO management platforms are incredibly beneficial to your SEO agency. But before you experience these benefits, you may have to overcome the challenges associated with these platforms. Here are the biggest challenges when using these platforms as well as their solutions:
- There is a learning curve in using white label SEO management platforms. SEO agencies and professionals may take time to understand a platform’s interface, features, and even capabilities. It can also be difficult to integrate the platform with your existing systems, like your CRM software and project management tools. Invest money and time in training sessions to overcome this challenge. Many times, white label SEO management platforms also come with tutorials to make this easier. Consider coordinating with the platform as well to solve integration issues.
- The platform can pose a challenge in client onboarding and support. It can be challenging to introduce a new platform to a client, especially if the client is already accustomed to using another tool or following a certain workflow. Help familiarize your client with the platform’s features and functions. Provide user guides and conduct training sessions when necessary. And most importantly, be responsive. Address client concerns and questions as soon as you can to improve the client’s overall confidence and experience with the platform.
- There are also cost considerations. White label SEO management platforms come with licensing or subscription fees. This can put pressure on your SEO agency’s finances. This is inevitable, so the only solution here is to conduct a cost-benefit analysis before committing to a platform. Look at the features, scalability, and overall long-term value of the platform before paying anything.
Try white label SEO management platforms for agency success
White label SEO management platforms help not just manage your SEO campaigns and executions but also streamline your processes and tasks, improve client communications, and make it easier for your agency to remain profitable and scalable.
Before you commit to a white label SEO management platform, make sure that you are compatible. Identify your needs and see if the platform can fulfill them. And look at the associated costs too. A successful integration with a white label SEO management platform may be the very thing you need to finally take your SEO business to the next level.
