Incorrect local listings may not sound like a big deal but they can have a gradual negative effect on the reputation and health of your business, mainly because inaccurate information sends customers to your competitors. In order for listings to have a positive effect on your SEO efforts, it’s important that customers know exactly where
7 Blog Outreach Services that Don’t Suck
According to eMarketer, over 60% of marketing professionals create at least one piece of content every day. Content is still one of the biggest drivers of traffic and it is directly linked to revenue and even brand credibility. But with so many brands vying for your customer’s attention, how do you enhance your reach in
Requesting Reviews on Google & Yelp: How to Get It Done
Asking for Yelp reviews and requesting ratings on Google isn’t always easy but they can do wonders for your business. The review process can often feel like you’re begging customers to prove your credibility online but once you have the right process in place, this tactic can really start working in your favor. Reviews provide
Who Has the Best SEO Client Dashboard?
Earlier this year I posted this question to the Local Marketing Freethinkers Facebook group: “Who has the best SEO client dashboard?” There were a lot of recommendations and some strong opinions from quite a few folks. I’ll run through some of them here. Agency Analytics Agency Analytics offers a robust, white-label friendly dashboard that’s a straight
How to Increase Domain Authority with “Domain Authority Stacking”
What spurred me to write this article was the amount of misinformation surrounding articles on how to increase domain authority out there. Lousy tips like improving on-page SEO or writing unique content will do nothing to help DA because the Domain Authority metric is entirely link based. To add some substance to my claim, this
Research: What We Learned Analyzing 10,000 Articles With 50 or More Links
Research: What We Learned Analyzing 10,000 Articles With 50 or More Links What are the characteristics of content that get the most backlinks? What can we learn from content that has managed to get a significant amount of backlinks? To answer these questions, we analyzed over 10,000 highly linked articles. We found our list of
The Fred Update – 35 SEO Experts Share Their Opinions
In March 2017, the SEO world was shaken by a new Google update. When asked about it on Twitter, Gary Illyes, jokingly called it Fred. The name was soon used by Barry Schwartz in an article on the update, so the name stayed. Unfortunately, we never received any communication from Google representatives detailing what Fred
How to Start Your Own SEO Company: 40 Consultants Share Their Advice
Starting a new SEO agency can be difficult, but you might be surprised that you don’t need a whole lot to get going. This blog post is part of a 3 part series, please check out the other 2 as well: Here are a few tips I can share from my own personal experience: Getting Local
How to Get SEO Clients without Cold Calling
Getting a steady stream of clients is the foundation for any successful business. While cold calling works, I understand most shy away from this technique simply because of the amount of “No’s” you have to burn through before you get a “Yes.” This blog post is part of a 3 part series, please check out
How to Sell SEO Services: Tips from 28 Agency Owners
Whether you’re selling SEO to a local business or a national brand, selling your services as a digital marketing consultant can be a bit tricky. This blog post is part of a 3 part series, please check out the other 2 as well: Before I get into the big list of tips from other agency
