Maybe more than we realize. We can use a little investigation to see an example happening right now. Google search the city keyword “Portland” 50% of the organic spots are dominated by protest stories. There’s a video carousel devoted to Portland protests. And not to mention, the news stories that tower at the very top
A user in SEO Signals Lab asked, “What is the best way to get traffic with blogging?” Below are my 3 favorite content frameworks for capturing high converting organic traffic. The focus here is high conversion. Your average SEO is after the highest volume keywords. But, high volume doesn’t mean high conversion. Volume doesn’t necessarily
I ran a poll last month in the SEO Signals Lab group asking if SEOs syndicate their content. About 2/3rds said, “No.” Here’s something interesting. The app Buffer does something called resyndication. It is copy/pasting their article on other sites. They’re big sites, but that’s it. They pull almost 1,000 _extra_ visitors a day by
Want to build more links to your agency site or improve your authority as an author? Here’s a neat little footprint to find out where the most prolific content marketers are landing their guest posts. seo intext:”author name” inurl:author In this footprint, SEO is the keyword. Swap out “Author Name” with your favorite author. And
Before we talk about the top 6 SEO reseller programs, let’s talk about the industry as a whole. Generally speaking, an SEO reseller is an individual or company that (ideally) offers a wide variety of SEO services with some flexible and affordable packages. Affordability is usually key here. Why? A lot of digital marketing agencies these days
Of course, it’s not Moz’s domain authority. So what is it? Is it how many links a website has? Is it the strength/power of those links? Is it the trustworthiness and prominence of its contributing authors? Is it the quality of its information? Is it its connection with trust signals, like a real address, reviews,
The other day Steven Kang dropped a poll asking if Schema helps boost authority. It was a landslide with the majority voting No, which kind of surprised me. I think the results should be flipped, where the majority should be voting Yes. So I thought it prudent to drop some Schema knowledge since it seems
Why Are SEOs Talking About Entity Explorer? “Reason #1. You can use Entity Explorer to improve pre-existing pages.Look in Google Search Console and find pages you want to improve. Checkthe queries getting impressions and drop those keywords into EntityExplorer. You’ll get a ton of content ideas on how to beef up those pages.” “Reason #2
Some have said that entities will surpass links and content as key to rankings. I wouldn’t go that far, but I can say that entity SEO is becoming more important as Google relies more on machine learning to create a more accurate ranking algorithm. What is an entity? Well, really almost anything can be an
GMB Foundations is a 4 week Google My Business optimization service that covers all facets of optimizing a location for improved local search performance. Whether you’ve just signed a local client or you’re looking to give an old client a fresh boost, this GMB optimization service gives a great foundation for local rankings. Week 1
