If you’re looking to work on your search engine optimization, you really need to consider link building services as an option in order to develop the base that you require to build your business. Sometimes it’s important to have an early boost to your website in order to get the momentum that you need to start getting regular visitors and develop a name for yourself in whatever business you’re in.
The problem, though, is that not all link building services are the same, and not all of them are right for you. This isn’t to say that there are good ones and bad ones out there, though there certainly are both of those, but rather that some services are better equipped to handle the type of business that you have and the kind of customers you are looking for. “SEO” is not a monolithic idea, but rather a combination of a number of different techniques that address specific online marketing requirements.
So here are four different reasons why finding the best link building service may be dependent on exactly what it is that you need out of one.
1. If you have a local site – The Internet is a world wide communication medium, but a lot of people use it to promote their local business, one that depends on people actually going to a physical location in order to engage in any transactions. There’s nothing wrong with that, but it does have a very specific set of procedures that are required in order to get the most out of local searches.
The most obvious and important thing, especially with the release of Hummingbird, is that you need to make sure that your name, address, and phone number are out there. This is usually abbreviated as your “NAP” and is how you get caught up in local map searches, for example. This is a great way to get to the top of the rankings without having to compete nationally or globally: be in the map results for your area, which has a much smaller pool to compete with.
Probably the best way to get your NAP noticed is through the use of citations. These are a fairly new thing and will be incredibly important with the Hummingbird update for local search results. Basically, any mention of your business or any part of your NAP counts as a citation, which then adds relevance to your website for search results in your area.
This is only one example, and you want to make sure that you have a link building company that understands citations on your side and how to take advantage of these techniques for your area.
2. If you run an e-commerce site – E-commerce is a very specific thing to do online. Unlike the above example, this deals specifically with sites that sell things over the Internet via electronic transactions. Places like that sell books online, video games, applications, or anything else really that doesn’t rely on you coming into a store to buy it.
The thing to keep in mind is that there are a lot of ways to promote an e-commerce business that aren’t accessible by other types of company. There are coupon sites, for example, that will only post e-commerce deals on them. A number of product review sites are only interested in e-commerce transactions, and the same goes for product aggregating sites that collect similar product links and put them all together to be shopped for and comparison priced.
These are all important ways to get valuable links, and a company that is not experienced in dealing with e-commerce specific sites or doesn’t know how to take advantage of them might not be right for you.
3. If you run a national company – In the same way that local companies have very specific techniques that are used in order to take advantage of the opportunities that are only available to them, national businesses do as well.
The first thing a link building company should be aware of is that they are not only building links for you, they’re building an image, and they need to be adept at managing that image. That means knowing where they can go in order to get you the attention and credibility that you need.
One of the ways of doing this is by guest blogging on a more popular outlet in your chosen field. Guest blogging not only gets you a back link to your website, but it also starts to get people who are interested in what you do to recognize that you are an authority in that particular field. A good guest posting service can help you find those opportunities and set them up for you.
Another great way for a national company to get backlinks is through properly written and distributed press releases. These are essentially advertisements disguised as news stories. Most of the time, periodicals won’t actually pick them up to run with, but often by putting them on press release sites, search engines will recognize them as legitimate back links to your website. Your link building company needs to be able to take advantage of this.
4. If your customer base is located in a specific country – Part of what search engines use to determine relevance for a particular website is whether it is located in the country of the person searching. If you’re looking for primarily American customers, you should have your webpage ending in “.com.” If your aim is British clients, though, then you should host with a British company and your URL should end in “.co.uk” instead. Again, while the Internet allows communication all around the world, it still is very regional in many respects and search engines are going to try to serve their users by focusing on their home countries. Your SEO company should be able to recognize this and take advantage of the opportunities different countries present to the international business.
As you can see, just getting any link building company isn’t enough. Rather, you need people who are specialized in dealing with your situation so they can help you get the most out of your website.