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5 Whitehat Link Building Services That Should Be In Your Arsenal

A website without any backlinks usually isn’t going to fare too well with your search engine ranking. Since these backlinks are the backbone of the search engine algorithm, it’s important that you’re developing the right backlinks to see your website rise to the top for the keywords you’re trying to target.

As Google starts to crack down on shady link building practices, it’s essential that you focus on building solid links to avoid a potential penalty. To give you an idea what search engines are looking for, here are some white hat link building services you may want to consider:

  1. Guest Posting

    A good guest post is going to be published on a website that is filled with unique content from the owner and will also have a lot of user interaction. Long gone are the days where you could post a guest post on a low-quality website that is filled with nothing but low-grade guest posts.

    If guest posting is done right, this is a great way to develop your brand, draw in click-through traffic and of course, increase your search engine ranking. When hiring an outside guest posting service, you’re going to want make sure that you look at previous samples and pay close attention to the websites where the guest posts show up.

  2. Press Releases

    Press releases are a great way to get the word out about an event or even a launch of your website. Like guest posting, developing a top-notch press release is a wonderful way to get your message in front of thousands of media members, which could lead to a lot of press on authoritative domains.

    However, if you’re going to buy a press release through a service, always make sure that you don’t skimp on the price because most of your cheaper services are going to be no different from submitting an article to 500 worthless directories.

  3. Citations

    Citations are gold when it comes to local SEO. If you’re not familiar with citations, they are listings that show up on prominent websites, such as Yelp, YellowPages.com and so forth. These listings are going to show the name, address and any other information that relates to the business.

    Since there are hundreds of websites where these citations can be built, this is an amazing way to build credibility with the search engines and draw in a lot of click-through traffic through the listings. If you’re going to hire a professional citation building company, make sure that you pay close attention to the websites that they are going to post on. Today, you don’t want to focus on the link quantity, but rather the quality.

  4. Social Media

    When you think about social media websites, there’s a good chance that Twitter and Facebook come to mind; however, did you know that hundreds of reputable social media websites out there that you can create an account with?

    Within these profiles, you will be able to include your URL, any contact information and as time goes on, you can update your profile with any information you want to share.

  5. Targeted Blog Comments

    No matter what niche you’re working with, there’s going to be a good chance that there are a handful of blogs that you can comment on. Commenting on a blog is another great way to network with other website owners, draw in more click-through traffic and if the link is followed, it can help with your search engine ranking.

    If you’re thinking about hiring a blog commenting service or doing it on your own, you’re going to want to focus on adding an informative comment and not focusing on the SEO side of things. As long as your comment adds value and doesn’t seem spammy with a keyword generated name, it should be approved.

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Why We’re the Best White Label SEO Company for Local SEO

As search engines progress, link building is going to become a lot harder. If you fail to build the right links for the future, you’re going to put your website at risk of a penalty or algorithm update, potentially losing rankings for a website that you may have invested thousands of hours into.

Since link building can take up a lot of your time, you may be thinking about outsourcing this work to a reputable agency, and this is where Marketer’s Center comes into play. Being in business for years, we know what it takes to sustain a solid ranking and build links that aren’t cheap or frowned upon search engines. While many companies try to push cheap packages that don’t work, we firmly believe in developing solid products that won’t put you at risk.

If you’re on the fence and have no idea who you want to hire, here’s why you may want to give Marketer’s Center a shot:

A Transparent Report

Have you ever hired a company and have no idea where the links show up? While some companies may send you report, some won’t be as detailed as you want it to be. This is something that we don’t believe in.

Anytime you use our service, you’re going to get a transparent, detailed report that shows you exact where your link shows up, along with anchor text and other relevant details you should know.

Specialized Services

Unlike most services that specialize in one service, we have diversified our package offerings to make sure that your backlinks are coming from all over the place. Today, it’s so important that you’re building links from as many sources as possible to look natural to the search engines.

Marketer’s Center offers a variety of programs, including:

  1. Hyper-Local Citations

    Through this service, we build custom citations that are catered specifically to your niche. Whether you want to build citations for your own business or a client, this is the best strategy to build more than 40 high-quality citations.

  2. Big Citations

    Big Citations was designed to help your business acquire the 20 must-have citations, map listings and aggregators on the web. Priced less than 30 percent than local competitors, this service can help you dominate just about any local niche.

  3. Vertical Placements

    Vertical Placements isn’t your usual guest post. We designed this service to help businesses acquire some of the most relevant links on the web, and when you get a link through this service, you will be amazed at the authority, relevancy and will be more than happy to show it off to clients and friends.

  4. Press Releases

    Unlike our cheap competitors, our Press Release Marketing Machine was designed to get your press release syndicated with five of the most powerful press release syndication services out there. Using our in-house, professional writer, there’s no reason you won’t be happy with the results. If you are, we offer a full refund with our no BS guarantee.

  5. Social Foundations

    Known as an affordable KnowEm alternative, Social Foundations will get you authority links from some of the most popular social media websites on the web. If your business hasn’t reserved its brand name yet on these social media websites, this popular setup service can get the job done in a snap.

Affordable Reseller Pricing

Even if you’re not running your own personal projects or business, we have fantastic options for those who may be interested in reselling our SEO services. As you can see from the options noted above, we have a handful of link building services that we’re more than happy to stand behind.

More Than SEO

Whether you have a bad online reputation or you’re looking to draw in more traffic from social media sources, we can expand your service offerings with social media marketing, reputation management and advanced press releases that can land in the hand of some powerful media outlets.

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5 White Hat Link Building Services for Local SEO

Ranking a website locally is usually going to be no different from ranking a website globally. Depending on the local industry, competition and your geographical location, some local websites can rank with as little as one to two authoritative links, while in some areas where more than a few million people live, it could take a lot of authority before you even see your website crack the top 50.

Long gone are the days where you simply focus on the number of backlinks pointing to your website. Today, authority is more than important than ever, and since there are no shortcuts in the SEO world, it’s extremely important that you’re building the right links to avoid a penalty and see your website rank, staying there for years to come.

As you can imagine, building links in any industry is going to take some time, and if you don’t have it, you’re going to more than likely have to outsource your work if you want to rank. To get you on the path to building the right links, here are some local SEO link building services you may want to try:

Citations

Citations are directories that are focused on businesses that generally have a physical address. Most of the time, these websites will allow you to post your address, contact information, some specials and messages you want to give out to the public. Building citations is a great way to develop a lot of reputable links and draw in a lot of click-through traffic at the same time.

Social Profiles

Like citations, there are a lot of social media websites that allow you to do the same thing, such as posting your website URL, address and so on. Aside from Facebook, Twitter and Pinterest, there are hundreds of reputable social media websites that you may want to become active on. Keep in mind that unlike citations, you’re going to have to stay active on these social media outlets if you want to see desirable results because studies have shown that the more active a profile is, the more powerful that link and those social signals can become.

Press Releases

Press releases are a great for any industry. Whether you’re launching a new product, having a crazy sale or expanding your brand, you may want to consider a press release when you want to let the media know about something that’s special. Again, long gone are the days where you want to use press releases as a sole link building tool. While these press releases can still develop links, your main goal is to try to drive in as much media attention as possible, which in turn, will lead to a lot of exposure, links on prominent media websites and a lot of direct traffic.

Data Aggregators

Similar to citations, data aggregators will feed its listings to hundreds of other websites when you submit your initial listing. For instance, if you were to submit your website to three influential aggregators, such as Infogroup, Acixom and Factual, those websites, in turn, would submit those listings to 20 other major websites, making your backlink profile pretty powerful.

Sponsorships

No matter how small or large your city is, there are going to be local organizations that are looking for sponsors. This is a great way to build a great reputation in the community and gain a great backlink at the same time. For example, a local animal shelter may be more than willing to let your company become a sponsor for $25 per month, or a local food shelter may be willing to link to those that make a one-time donation. These opportunities can often be found by searching for local non-profits in your area or asking someone at your local Chamber of Commerce.

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The 5 Top Link Building Services for Local SEO

Local SEO, along with global SEO, is similar in one regard: it’s going to take some credible links to get your ranking to where you want it to be.

Regardless of what local industry you’re trying to rank in, it isn’t going to be easy if you don’t attract any credible backlinks. While building as many backlinks in the past was a sure way to rise to the top, this isn’t the case anymore.

Today, a backlink profile should be spam-free, filled with authoritative links and most of all, it should be very diverse. While drawing in natural links are always going to be the best links to acquire, we all know that this is next to impossible with a brand new website. To help you gather the best backlinks possible to get things rolling, here are some link strategies or services you may want to consider:

Citations

Citations work really well in the local SEO space, and if you’re wondering why, it’s pretty simple. Most of these citation-based websites are similar to the Yellow Pages, Yelp or any website that lists a company’s name, address and any other contact information. Since there are hundreds of these websites on the web, this is a fantastic opportunity to develop hundreds of amazing citations, build your local brand and even draw in a large amount of click-through traffic.

Blog Comments

If done right, blog commenting is a sure way to build your personal brand, get clicks and even increase your rank if the link isn’t a “nofollow.” Regardless of what industry you’re in, there’s a good chance that there are hundreds of blogs and media websites that allow you to comment. As long as you focus on leaving an informative comment and forget about the SEO value, you would be rather surprised with the success rate.

Sponsorships

Every city, both large and small, will have local organizations that are always looking for sponsors. This opportunity is a great way to support your local community and even gain a backlink if the organization has a website.

To find these sponsorship opportunities, it can be done via a few methods. For starters, consider talking the local Chamber of Commerce to find a list of organizations in your area. Another great way is to simply search for queries such as “sponsor + [your city name].”

Guest Posting

Guest posting is the process of writing for other relevant bloggers, and in exchange for a post, the website owner will link out to your website within the article’s byline. Since this process can take a lot of your time, it’s highly recommended that you outsource this task to a reputable company that can land you some decent posts. However, before doing so, make sure that you know what kind of posts you’re going to be getting and how the company is going to acquire them. If the posts show up on blogs that post nothing but guest posts, it’s going to be no better than an article directory, which is frowned upon most search engine algorithms.

Testimonials

There’s probably a great chance that you have worked with a local business in the past, and if that company has a website, see if they are willing to post your testimonial in exchange for a backlink.

For example, let’s say that you’re trying to rank a local property management company. If that firm has a wonderful relationship with a local plumbing company that works with the property management firm, you could contact that plumber to see if he or she was willing to post a positive remark on their website. Of course, the testimonial would have your name, along with the website at the end. This is a win-win for both parties because you gain exposure and the company gets some marketing material.

Regardless of how you’re going to do SEO, you’re always going to want to make sure that you’re creative, you don’t take cheap shortcuts and you always track your progress. Taking your time to gain one solid backlink can do wonders for your ranking.

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What Makes a Quality Link Building Service?

Trusting someone else to build your backlinks is a big deal. If the agency fails to build the right links, you might as well kiss your rankings goodbye and count on seeing a penalty coming your way, which can be next to be impossible to get rid of if thousands of bad backlinks were created.

While there’s nothing wrong with hiring an outside service to build backlinks, you have to understand what you need to look out for to make sure you’re making the right choice.

Results

A good link building company is going to offer a lot of evidence that comes in the form of case studies or even reviews from past customers. Sure, while companies can post fake case studies and reviews, the best thing that you can do is research their reputation.

For example, if you were to find a reputable service on a popular SEO forum, you could see what other forum members are saying about the service. If reputable members with lots of forum posts are saying great things, then you could take this as a good thing; however, if the service posts reviews on its website from people you never heard of, this could be a red flag. In the end, results are going to come from a real person and a website.

Always Avoid Automation

Building as many links as you can isn’t the name of the game anymore. A solid backlink profile is going to have links from reputable websites, not hundreds of blogs that post duplicate content.

When choosing a service, make sure that they build every link by hand and use no automated software. As much as the service can boast that its software works, you have to understand that automation doesn’t work anymore.

Be Informed

Backlinks have always been the main reason your website ranks, and while some strategies have disappeared, many have worked for close to 20 years now. One strategy that has worked for some time are contextual links. These are the links that show up naturally within an article that is relevant to your niche.

The key here is to hire a service that builds links that you can use for years to come. Try to avoid article directory services, low-grade press releases, social bookmarking and links that show up in the footer or sidebar of a website. While these services may be cheap and you see it as a backlink, you have to understand that these backlinks no longer hold no power and can get you penalized in a heartbeat.

Reputation

Any company can pitch a good sales pitch when they want to acquire you as a new client; however, behind every good pitch is a company that is looking to steal your hard-earned cash.

Before you hire a company, search for the company online to see what other people are saying. If nothing comes up, the company may be too new and could be seen as a gamble, but if a lot of reviews come up, browse through them to see what others are saying. A solid company will have a fair amount of positive reviews with a negative review here and there.

Avoid Guarantees

One large red flag that can give most bad link building services away are guarantees. If a company guarantees a ranking, it’s best to turn the other way. As you probably know, there’s no guarantees with a search engine ranking. Since there’s so much that goes into an algorithm, it’s hard to predict exactly where you’re going to rank.

If you treat hiring a link building company like hiring an employee, you shouldn’t have a hard time hiring a new service. As long as you take your time, ask the right questions and follow the tips above, you should have great links pointing toward your website for years to come.

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Professional Link Building Services: How to Find the Best Link Deals without Sacrificing Quality

Building quality links don’t come cheap. If you’re serious about ranking, it’s important that you set aside a lot of money to make sure an outside service does the job right because if you plan on spending $10 to acquire 10 links, you might as well hang up your SEO hat now.

While pricing doesn’t necessarily equate quality, there are some things you’re going to want to look out for so that you don’t go in the red with your budget. To get you on the right path to finding the best link deals, here are some tips to keep in mind:

The Pricing

Solid link building companies won’t charge you $10 for a guest post or $5 for a press release. Yes, while you can find companies that will have this sort of pricing, it isn’t a service that you want. If you’re wondering why, let’s explain:

With thousands of ways to build links, you have to understand what a good price is. For example, would you go to the grocery store and pay $11 for a gallon of milk? Probably not. Even though the price is high, it doesn’t mean the milk is going to taste like heaven. The same idea can be applied to link building services.

If you have your eyes set on a particular strategy, try to research at least five to 10 companies to see what they charge. Use a spreadsheet, record your results and compare when you’re done. With these prices, it should give you a good idea on what it could cost you.

Now, the pricing isn’t everything when it comes to building links, and you have to understand that you have to research a lot more than just the pricing. If you want to find the best company, along with competitive pricing, here are other questions you’re going to want to ask:

  • How do you build your links?
  • Can I see some references?
  • What is your client retention rate?
  • Can I look at some examples?
  • Do you offer any guarantees?
  • What do you know about Google?
  • How long have you been building links?
  • Who else do you work with?

Treat this hiring process like you’re hiring an employee for your business. The more you know about this link building company, the more comfortable you can be when you hand over your credit card.

Test

Even if you think you found the best link building service, it doesn’t mean it’s going to work 100 percent. Before you even hand over your main website domain, it’s usually wise to use a website that you don’t care about. One of the main reasons is because if things go south, you won’t have to worry about digging yourself out of a penalty. In the end, if the service is showing positive results, then this is when you can have the company start working on your primary domain.

Know the Competition

If you’re building links for a local company, then it’s probably silly to spend thousands of dollars to get links in national newspapers and on well-known blogs. Most of the time, a local company in any industry can rank with a few simple links.

Before hiring a service, know what kind of links you’re going to need to see top 10 results. For example, building links for a local plumbing company in the middle of Iowa will take very little work, while a pizza parlor in New York City could take months and a lot of hard work to see desirable results.

For those working in the local SEO space, consider reputable link building services that offer a variety of reputable services that can build your rank naturally.

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The Best Manual Link Building Services Worth Trying

If you’re serious about your search engine ranking, it’s extremely important that you’re paying close attention to your backlink profile. Sure, while you can’t control every link that points to your website, you can control those that you build manually.

Since automation doesn’t work anymore, you may be thinking about building links the right way — by hand.

Manual link building, if done right, is a sure way to keep your website ranking high and keeping you sleeping at night since you won’t have to worry about that dreaded search engine penalty message showing up in your inbox.

To get you on the right path, here are some manual link building services you may want to try:

Guest Posting

Lately, you may have heard that guest posting doesn’t work anymore. While this is true, you have to understand that guest posting is a lot more than trying to obtain a link. A good guest post will not only help your ranking, but will help develop relationships with other website owners and draw in outside search engine traffic.

If you’re going to hire a guest posting service, there are a few things that you’re going to want to pay close attention to.

For starters, always make sure that these posts show up on unique websites that post more than just guest posts. If the website posts nothing but guest posts, search engines are going to see these websites as a glorified article directory. The next thing that is important is the content quality. Since this content is going to reflect your brand, it’s important that the company delivers strong content that’s error-free and informative.

Citations

Citations are a gold mine if you’re in the local SEO space. Known as business listings, these citations will show up on well-known websites, such as Yelp and YellowPages.com. These listings, in turn, will help drive in click-through traffic and help boost your ranking.

With hundreds of websites out there that will accept your listing, it could take hours, if not days, to create a listing on each website. If you’re doing local SEO, highly consider building at least 30 to 40 citations a month using reputable manual citation services

Broken Link Building

This time-intensive method can land some powerful links if you build the right links. Basically, the goal of broken link building is to find links on relevant websites that don’t work anymore. If that broken link relates to your website, you can simply email the website owner and let them know about the link that doesn’t work. The kicker here is to let them know that you know of a resource that they can replace that broken link with, and of course, the link would be yours. As long as your website is credible, most website owners will be more than happy to do this.

Now, if you’re thinking about how you can find expired domains, there are a few ways you can do so.

One popular method is by searching for domains that have recently expired. Using tools, such as ExpiredDomains.net, can lead to millions of domains that have expired in the past 30 days.

The key here is to search for domains that are relevant to your industry, and usually, no matter what industry you’re in, you should be able to find hundreds of expired domains. With these results, you will sort it by the number of backlinks pointing toward the domain and do a simple backlink check to see where the backlinks are coming from. If you spot any websites that are authoritative, you can use the email trick mentioned above.
Again, keep in mind that this strategy can take hours upon hours to land one solid link.

Social Networks

Like the hundreds of citation-based websites out there, there are also hundreds of social media websites that let you post your URL on your profile page. Now, while you don’t want to just create a profile, post your URL and never touch it again, the key here is to become active. As social media evolves, this is a great way to diversify your website traffic. To get started with a service that knows of hundreds of reputable social media websites, you may want to try Marketer’s Center Social Foundations

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How to Find the Best Link Building Service Providers

Today, if your website attracts the wrong links, there’s almost a guarantee you’re going to see an “unnatural link” warning show up in you Google Webmaster Tools account. Since building links can take up a lot of your time, you may be thinking about hiring an outside service to do the work for you, and while this is okay to do, you have to understand that you’re going to want to make sure you’re choosing the right company to get the job done right.

Since the Internet is filled with hundreds of link building companies, here are some things you can look out for to find the best candidate possible:

Recommendations

Whether you know someone who can recommend a service for you or maybe you read a well-known SEO blog, recommendations are a fantastic way to find a link building service that works. The last thing that you’re going to want to do is search for a local link building company and hire the first one you come across. A good service, like anything in life, is going to have many people recommending them.

The Product

Most link building services are going to cater to a certain product. For example, some companies may focus on developing viral videos that draw in links, while another may focus on guest posting.

The lesson here is to make sure that you know what you’re buying. If you don’t understand the product, then it’s probably best to skip it. You have to remember that today search engines heavily reward backlinks that are authoritative and look natural. If the service scales your backlinks and blasts hundreds of them across low-grade domains, then you can almost count on that penalty coming your way.

Quality Over Quantity

Touching on the last point, you no longer want to focus on the number of backlinks pointing to your domain; this doesn’t matter anymore. For instance, if a service were to tell you that they could get you a link from a well-known newspaper or 500 links from blogs with duplicate content, which one would you choose?

Today, it’s so important that you don’t focus on the number, and the company that you plan on hiring should have the same mindset as well.

Aside from the links coming through, it’s also important that you look at how they are building these links. For instance, if you were to hire a guest posting service, how are the guest posts? Are they informative? Would you be proud of posting this particular article on your own website? Remember that some of these links are going to reflect your brands’ image.

Focus on Premium Services

A good link building company isn’t going to come cheap. If you plan on spending $10 for a guest post, then you’re going to get just that — a $10 post. Solid links are going to be well into the hundreds, if not thousands of dollars, and if you don’t have that kind of budget, you may want to second guess outsourcing your link building.

Premium services today are going to include guest posts, citations if you’re in the local SEO space and quality press releases that get in the hands of the media. Try to avoid services that want to build blog comments, link wheels or those that want to blast the same article across hundreds of article directories. Don’t be cheap when it comes down to hiring a service because it won’t be worth it in the end.

Success

Since SEO is constantly changing, it’s important that you figure out exactly what the company thinks “success” is. SEO takes a lot of time and precision, and if a company just wants to game the system for short-term success, then it’s probably best to move on.

Before you even hand over your cash, make sure that you’re comfortable with the answer that they are giving you. As long as they abide by the search engine rules and have a high client retention rate, it should be a reputable company that you can trust.

Finding a good link building company may take up a lot of time; however, if you take the hiring process seriously, you shouldn’t have a problem finding a great service. As long as you ask hard-hitting questions, you should be able to develop a great relationship with a company for years to come.

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How to Purchase Backlinks without Risking Penalty

How to Purchase Backlinks without Risking Penalty
Buying backlinks is often a practice that is frowned upon many SEO professionals; however, if the buying process is done properly, it can pay off large dividends in the future.

As SEO continues to evolve, building solid backlinks are going to take up more of your time, and if you don’t have the time to invest, it may be wise to set aside some money in your budget to acquire some top-notch backlinks.

Before you even think about buying one backlink, here are some rules you’re going to want to keep in mind:

Recommendations

While many people follow the propaganda spit out by search engine spam teams, it doesn’t mean you have to do the same. Remember that these search engines use some of the smartest people on the planet and because algorithms can’t keep up with the spam, they often resort to scare tactics to steer people clear of participating in shady link building practices.

Now while you don’t want to build shady links, the point here is to see what popular SEO professionals are doing. Try to find people who are successfully buying backlinks, and while some are going to share their exact strategies, some will hint at it to avoid giving away their secrets.

Test

If you feel kind of iffy when buying your first links, then you may want to consider building links toward a website that isn’t worth much to you. That way, if it were to get penalized, you wouldn’t lose sleep at night.

The great thing about buying links and pointing it toward a website you don’t care about is that if things were to work, you would feel more confident doing it with your primary website. On the other hand, if things were to go south, again, you wouldn’t lose much of your income.

Know the Product

The Internet is filled with thousands of link building services, and sometimes, it can be extremely hard to find a service that is loyal, honest and reputable. Whenever you even think about buying any sort of service, it’s important that you know what you’re buying. If you can’t explain to someone else what you’re buying or you don’t know yourself, then it’s highly advisable you choose another service.

A good product is going to be something that you fully understand and can be comfortable with. So if a company states they can raise your website to the top but doesn’t explain what they are going to do, it’s probably going to be best to go somewhere else.

Be Diverse

Even if you find one strategy to work, it doesn’t mean you should put 100 percent of your money into this strategy.

No matter what industry you’re in, building backlinks should come in many ways. Whether it’s guest posting, press releases, citations or something else, a natural backlink profile will have links coming from many sources.

Anchor Text

Like being diverse with your backlinks, the next thing that you’re going to want to keep in mind is the anchor text. In the early 2000s, you could rank for just about anything by using the same anchor text over and over. Again, as the algorithms become more complex, the same anchor text can lead to penalties or a drastic ranking drop. If a service doesn’t tell you about diversifying your anchor text, then this is a good sign that they don’t know much about the webmaster guidelines.

Following this simple advice can lead to some solid backlinks without taking up much of your time. Take the time to interview some link building services to find one that knows how to build links you can be proud of.

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How to Find the Best SEO Reseller For Your Local SEO Agency

How to Find the Best SEO Reseller For Your Local SEO Agency
Running an SEO agency can take a lot of work, especially if you’re going to do the SEO and marketing work on your own. Thankfully for resellers, your company can focus on acquiring the customer and skipping the service part entirely.

However, if you’re going to send customers to a third-party reseller, you’re going to want to make sure that you’re working with someone who you can trust and of course, can get the job done right. If you fail to pick out the right company, it can lead to penalties, scams and a lot of angry customers.

Since this company is going to reflect your brand, let’s explore the steps you can take to find the best SEO reseller for your local SEO agency:

Try a Forum

The Internet is filled with a lot of reputable SEO forums. Whether you’re already a member or have been a lurker for some time, ask other members who they have used. If the member seems reputable, you may want to take their advice and try the company out. No matter what you want to buy in life, referrals are generally your best way to find a reputable service.

Search

A quick Google search can yield thousands of results; however, before you click the first result and hire the company, you’re going to want to come up with a few questions:

  • How do you measure success?
  • How are you going to create content for SEO purposes?
  • What are your marketing strategies?
  • What services do you focus on? How effective are they?
  • Can you give me some successful examples?
  • What kind of history do you have?

The more questions you’re able to ask the reseller, the more comfortable you can be with the hiring process. If the company is hesitant or you don’t receive an answer you like, then you can move to another company on your list.

Ultimately, your best bet is to work with a company that has an all-in-one package that focuses on more than one service. Even though this convenience may be costlier, it’s going to be worth it in the end because you’ll be able to work with a company that stays on top of its game and is able to use services that won’t get you penalized.

Be Organized

If you want your clients to see the best results, you need to know what’s working today. For example, if you were to submit one unique article to an article submission service, you probably wouldn’t see any results. On the other hand, if you want to mix guest posts and a press release service, then this may work if the right service is used. The goal is to be diversified and use services that will work for years to come.

While it’s okay to outsource your SEO work, you still have to stay on top of your game to know what works in the SEO space. As you probably already know, SEO changes all the time, and if it works today, it doesn’t mean it’s going to work tomorrow.

Evidence

Even if you think you found a great service, it’s essential that you get a report on the work they have done. This report should include the anchor text used, the URL where the link showed up and any other details that need to be known. These reports are important because it allows you to see what kind of work they did and gives you evidence that you can pass to your client. If your service doesn’t include a detailed report, this is often considered a large red flag.

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