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5 SEO Tools You Should Be Using

Whether you run an online blog or you wish to sell more of your weight loss products online, it is imperative that you know about the 5 tools everyone in the SEO industry should be using.

Essentially, SEO ranks are like gold to content development and website design companies. As such, it remains the core cash cow that creates success and increases revenue for ordinary enterprises.

With a high SEO rank, therefore, you prove that your website falls among the most popular and best optimized sites on search results pages. This simply means that the higher ranked your website, the greater the number of times it will be displayed. As a direct result, your website is likely to attract more visitors. Obviously, more traffic to your site implies that you will get more business, sell more of your products/services, and generate increased revenue.

In the SEO industry, digital analysts and marketers are vying for the best and most efficient tools required to ensure that their content (and that of their clients) stays ahead of the curve all the time. Luckily, the industry has a number of uniquely placed tools – both free and paid – that you can use to insure the same.

Although most of the paid tools also come with free versions, you get greater functionality when you pay. This is because paid tools will unlock their full potential, such as helping your website and SEO efforts gain greater traction by, say, providing more detailed analysis.

Anyway, SEO (commonly referred to as search engine optimization) is something you must engage in if you are really serious about helping people (especially those falling within your target market) find your business on the World Wide Website.

To ensure that you benefit 100% from your SEO efforts, we have discussed the following incredible tools. Most of these tools are easy to use and setup – whether you are a beginner or an experienced SEO expert.

However, if you are new to the SEO world, consider starting with the free downloads and free versions. After you review your website, plan and map out all the recommended changes. Then, use the SEO Toolkit to improve your website’s relevance right away.

So, let’s get cracking on these amazing tools:

  1. Google Analytics

Google Analytics is one of the free programs that you can use to track the traffic patterns on your site. As a Google creation, it integrates perfectly with the other applications from Google that have been designed for search engine optimization – including AdWords and AdSense – which makes it even more valuable.

In the same way, you can use this tool to generate custom dashboards, as well as any other kind of metrics you would wish to check out and scrutinize.

On the main Visitors Overview screen, Google Analytics will help you view your historic traffic patterns over the past couple of months. Alternatively, you can also choose to view the patterns on the selection of your custom data.

Similarly, visitors will be displayed, including the average time they spent on your website, the percentage of new visits, and the bounce rates. This type of data will summarize the performance of your website, including high average time spent on your website, high number of page visits, the number of pages viewed per visits, plus low bounce rates. All these metrics will give you a rough idea of the type of visitors you are attracting, and what you need to do to ensure they do not leave the website without taking some sort of action – such as buying, signing into a form, and / or completing an online survey, among others.

The other type of information is related to Tracking sources, content, conversions and e-commerce.

  • a) Sources of Traffic

Analytics will track the traffic to check where it is coming from.

  • b) Content

Content depicts more than just website visits; it also largely depicts page views.

  • c) Conversions

With Analytics, you can now track the different types of actions on your website – including the reaching of specific pages, among others

  • d) E-Commerce

Ecommerce will enable you to know where your most profitable customers are coming from, and find out how to tap into this near-unlimited market

Today, Google Analytics ranks among the top 5 tools everyone in the SEO industry should be using. It is one of the best and free SEO tools. It will help you to measure and understand how your marketing efforts are working, and whether they will pan out.

Using this tool, therefore, you can quickly check the volume of traffic from your end, track where they are coming from and where they wish to go, before figuring out how, why and when your target market visits your website.

  1. Microsoft’s SEO Toolkit

Basically, the entire IIS SEO Toolkit, designed and developed by Microsoft, includes such modules as Sitemaps, Site Indexes, Robots Exclusion, and Site Analysis. With these tools, therefore, you should be able to perform detailed analysis, offer recommendations and receive the editing tools you need for managing your Sitemaps and Robots files.

With the pre-built reports that come with this toolkit, for instance in the Site Analysis section, you should be able to align your website with the SEO recommendations provided. This way, you will discover such problems as duplicate resources, performance issues, and broken links.

  1. SEMRush

SEMRush ranks among the paid tools that you should at least give a try. It is highly rated by most digital marketing gurus.

Using this tool, you can perform keyword research, track the ranks of the keywords, check for backlinks, and (most importantly) completely audit your blog/website for SEO. As such, SEMRush has made it easier for SEO professionals to find out the keywords their sites are ranking for.

Since this tool has such wide access to a large volume of data from Google and Bing, it follows that you can also use it to find out where your competitors rank – even for 95+ million organic keywords.

Therefore, you will have an easier time determining how successful certain keywords are for particular domains. In the same way, you will also be able to see the value of all organic traffic flowing in to specific landing pages on your websites.

With this tool, therefore, you can efficiently locate the keywords that drive traffic towards your competitor’s websites. After that, you can generate higher quality content around these keywords, and redirect the traffic back to your website.

  1. Authority Labs

One of your key tasks as a professional working in the SEO industry is to monitor rankings on a regular basis. Authority Labs will provide you with an SEO ranking reports tool that provides you with daily updates.

This tool will also automate your local rank tracking, competitor tracking, and campaign monitoring efforts. As such, it will end up saving you a lot of time in your day to day tasks.

What is more, all you really need to do is simply add the keywords and domains you wish to track and Authority Labs will do it on your behalf.

It is also interesting to note that this tool provides daily rank checks on all listed accounts, adds pages and domains from any of the languages and countries offered by Google, and can effectively track search results at city or postal code level for more accurate reporting.

What is more, you can even use it to track your competitors domains, and gain valuable insight as a result. The tool is also accessible to an unlimited number of users (your reporting officers and employees, perhaps) at no additional charge.

Of course, you can probably see why Authority Labs ranks among the top 5 tools everyone in the SEO industry should be using. With Authority Labs, you can also track competitor domains and gain valuable insights.

  1. Ahrefs

With Ahrefs, you get a backlink checker and a Site Explorer that you can use to receive proper SEO data. The entire suite will prove useful to you, especially because it provides you with:

  • SEO Reports
  • A Site Explorer
  • Domain Comparisons
  • Backlinks Reports
  • Batch Analysis

The most popular of these functionalities is the Site Explorer. It is a backlinks profile checker that will run reports on domains or URLs and give you vital metrics on the total number of referring anchor pages, and backlink types, backlinks, subnets/domains/IPs/pages.

So, there you have it – the top 5 tools everyone in the SEO industry ought to be using. From content creation and on-page optimization to keyword research, these tools are easy to use and set up, and will give you near-incredible capabilities to manage your SEO efforts and projects. Whereas Google’s overall attitude towards SEO experts and online marketers in general is becoming increasingly unfair, you can still achieve a lot using these wonderful SEO tools.

To draw to a close, SEO has been storming the internet for the past few years now. In the past, you could only classify unlimited information using keywords. Today, Google has also created paradoxes to this respect. To avoid being penalized, therefore, ensure you employ the top 5 tools. They will help you make your efforts, expertise and knowledge useful within the SEO industry.


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The Science Behind Google (and Other Search Engines): Infographic

Google, Bing, Yahoo—all of the major search engines today act as portals to the internet, able to call up any piece of information in the world at a moment’s notice. The amount that companies spend on SEO and link building is a testament to just how much power search engines wield. Surprisingly, not many modern businessmen and –women actual know how these integral pieces of technology works. Anyone who wants to optimize a website for higher rankings needs to understand the science behind Google and other search engines.

Key takeaways

All modern search engines use the same basic approach to organizing websites

  • Crawling: search engines follow links to browse the 60 trillion (and growing) pages that make up the web
  • Sorting: results are sorted by a variety of factors
  • Indexing: sorted pages get stored in an index so search engines can match queries with results faster

Google’s, Bing’s, and Yahoo’s algorithms reward pages that have:

  • More links pointing at them
  • An appropriate number of keywords
  • Relevant content and keywords
  • Social media shares
  • Appropriate onsite factors

Google’s, Bing’s, and Yahoo’s algorithms rank pages lower that contain:

  • Pornography
  • Spam
  • Hidden text or links
  • Irrelevant content and keywords

Google dominates the web with 67% of online searches

Google maintains a larger market share because the company has branded itself as the top search engine, causing Internet users to believe in its superiority–even when evidence suggests otherwise















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The Top 5 Best Tools for Local SEO

If you have a business that depends on your geographic location in order to succeed, then it is vitally important that you work on your local SEO. That being said, it is not always easy to know where to start or how to go about building top quality local search engine optimization. That’s why it’s a good idea to use tools like these to help you out along the way.

1. Bright Local – Bright local has a number of different tools available that make local SEO much easier for business owners of all stripes. From local SEO audits to review tracking and Google+ optimization, there is plenty of use at this website. In fact, they have seven high quality tools that can be used for reasonable monthly rates depending on the level of service you’re looking for. If used properly, they are incredibly powerful tools and well worth the price to get higher rankings.

2. Whitespark – Whitespark has a number of tools as well, but there are certain areas where they really shine. Perhaps the most useful of all of their applications is the local citation finder, which searches out websites that will give you the best local SEO for your NAP citations. The Link Prospecter app is also invaluable for finding places to get good backlinks to help boost your ranking.

3. MozLocal – Formally GetListed, MozLocal is one of the top sites for checking the authority of citation listings. You want to get on the most authoritative sites possible, so using this tool will help you know who you should target and what places on the Internet are going to give you the most bang for your citation, so to speak.

The biggest problem with MozLocal, and with many such tools, is that you are left to do the work for yourself rather than just running your business. That’s why it’s often a good idea to hire a high quality SEO company to do your local citations and similar tasks for you, freeing up time to help make your business grow.

4. Synup – Synup has a number of services available, but perhaps the best one is the review finder. With this it’s easy to keep an eye on reviews made about your business so that you can react to them immediately and prevent them from becoming the top results for your company.

5. N.A.P. Hunter Lite – This isn’t a web-based tool like the rest of them. It is instead a Chrome extension that makes manually searching for your business’s name, address, and phone number much easier. It searches for various combinations and variations on your NAP and creates a .csv file to help you determine how to improve the quality of those citations.

There are a number of other tools available, but just using these ones will get you a whole lot further up the local search result ladder and help you most effectively market your business online.

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The Top 5 Mistakes SEO Consultants Make

Every business wants to make money, but it’s very easy to fall into bad habits that cause you to end up spending more of your time and resources than you have to for any number of reasons. However, it is entirely possible to stop doing these things and instead focus on work that will help increase your bottom line.

Many of these mistakes are not only common, they are to an extent understandable. That being said, they also represent a fundamental misunderstanding of how to do business and play on a number of human traits and faults that need to be overcome in order to get the most out of your work.

Here are just the top five things that are done by SEO consultants which can seriously hurt their business.

1. Not Tracking All Client Time – The first mistake that people often make is that they don’t actually track all of the client-facing time that they have. This should include both billable and non-billable time, and here’s why: the time that you spend with your clients is always valuable to them.

You wouldn’t be with your clients if it didn’t benefit them somehow, so you need to understand how much value you are providing in order to be able to determine if you’re charging an appropriate amount. Whether you have done a bid or you charge by the hour, it’s important to be able to alter how you do business in order to get the most out of your work.

2. Not Telling Your Client When You Do Out of Scope or Extra Work – Human beings are naturally inclined toward trying to please other people. As a result, we’ll often take on small projects or agree to do little things for free because we were asked or just want to make our clients happy, even if they aren’t technically a part of our jobs. We justify these actions by saying that we’re building our reputation or engaging in good customer service, but that doesn’t work if we don’t let them know that we’re doing it.

It’s ok to do work that is out of scope or free, but tell your clients so that they know that they’re getting a deal.

3. Cutting Prices During Sales – There is often the temptation to cut the price of your service in order to try and lure new business, especially early in building your company. Often the assumption is that you will get a steady stream of income or possibly make connections that could benefit you later.

The problem with this line of thinking is that is not only rarely pans out, it also sets a poor precedent. Any referral you get from the people you cut your prices for will come with the assurance that you can be talked down, and in most cases you won’t get new business. Instead make sure you charge a consistent price that is reflective of the work you do.

4. Underestimating Projects – Whether it’s because you genuinely think that it can be done for very little or you’re afraid of losing business, it’s never a good idea to underestimate how much a project will cost or how long it will take. This not only causes problems by making you look unprofessional, it also cuts directly into your bottom line by putting you on the hook for overages.

The easiest way to avoid this early in your business is to ask other people to double check your figures, especially the people doing the work. Also, keep a list of common estimates for regular jobs so that you know what to expect.

5. Skipping Postmortems – What’s the difference between an experienced team and an ad hoc group of freelancers? A team has learned how to work together and developed a common playbook for handling their job. The way that playbook is built is through postmortems.

After every project it is important to talk about what worked, what didn’t work, and how to improve. This is how a team shares knowledge and learns to better execute the job they’re hired to do. Skipping this is abandoning your best shot to learn as a group.

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5 Whitehat Link Building Services That Should Be In Your Arsenal

A website without any backlinks usually isn’t going to fare too well with your search engine ranking. Since these backlinks are the backbone of the search engine algorithm, it’s important that you’re developing the right backlinks to see your website rise to the top for the keywords you’re trying to target.

As Google starts to crack down on shady link building practices, it’s essential that you focus on building solid links to avoid a potential penalty. To give you an idea what search engines are looking for, here are some white hat link building services you may want to consider:

  1. Guest Posting

    A good guest post is going to be published on a website that is filled with unique content from the owner and will also have a lot of user interaction. Long gone are the days where you could post a guest post on a low-quality website that is filled with nothing but low-grade guest posts.

    If guest posting is done right, this is a great way to develop your brand, draw in click-through traffic and of course, increase your search engine ranking. When hiring an outside guest posting service, you’re going to want make sure that you look at previous samples and pay close attention to the websites where the guest posts show up.

  2. Press Releases

    Press releases are a great way to get the word out about an event or even a launch of your website. Like guest posting, developing a top-notch press release is a wonderful way to get your message in front of thousands of media members, which could lead to a lot of press on authoritative domains.

    However, if you’re going to buy a press release through a service, always make sure that you don’t skimp on the price because most of your cheaper services are going to be no different from submitting an article to 500 worthless directories.

  3. Citations

    Citations are gold when it comes to local SEO. If you’re not familiar with citations, they are listings that show up on prominent websites, such as Yelp, YellowPages.com and so forth. These listings are going to show the name, address and any other information that relates to the business.

    Since there are hundreds of websites where these citations can be built, this is an amazing way to build credibility with the search engines and draw in a lot of click-through traffic through the listings. If you’re going to hire a professional citation building company, make sure that you pay close attention to the websites that they are going to post on. Today, you don’t want to focus on the link quantity, but rather the quality.

  4. Social Media

    When you think about social media websites, there’s a good chance that Twitter and Facebook come to mind; however, did you know that hundreds of reputable social media websites out there that you can create an account with?

    Within these profiles, you will be able to include your URL, any contact information and as time goes on, you can update your profile with any information you want to share.

  5. Targeted Blog Comments

    No matter what niche you’re working with, there’s going to be a good chance that there are a handful of blogs that you can comment on. Commenting on a blog is another great way to network with other website owners, draw in more click-through traffic and if the link is followed, it can help with your search engine ranking.

    If you’re thinking about hiring a blog commenting service or doing it on your own, you’re going to want to focus on adding an informative comment and not focusing on the SEO side of things. As long as your comment adds value and doesn’t seem spammy with a keyword generated name, it should be approved.

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Why We’re the Best White Label SEO Company for Local SEO

As search engines progress, link building is going to become a lot harder. If you fail to build the right links for the future, you’re going to put your website at risk of a penalty or algorithm update, potentially losing rankings for a website that you may have invested thousands of hours into.

Since link building can take up a lot of your time, you may be thinking about outsourcing this work to a reputable agency, and this is where Marketer’s Center comes into play. Being in business for years, we know what it takes to sustain a solid ranking and build links that aren’t cheap or frowned upon search engines. While many companies try to push cheap packages that don’t work, we firmly believe in developing solid products that won’t put you at risk.

If you’re on the fence and have no idea who you want to hire, here’s why you may want to give Marketer’s Center a shot:

A Transparent Report

Have you ever hired a company and have no idea where the links show up? While some companies may send you report, some won’t be as detailed as you want it to be. This is something that we don’t believe in.

Anytime you use our service, you’re going to get a transparent, detailed report that shows you exact where your link shows up, along with anchor text and other relevant details you should know.

Specialized Services

Unlike most services that specialize in one service, we have diversified our package offerings to make sure that your backlinks are coming from all over the place. Today, it’s so important that you’re building links from as many sources as possible to look natural to the search engines.

Marketer’s Center offers a variety of programs, including:

  1. Hyper-Local Citations

    Through this service, we build custom citations that are catered specifically to your niche. Whether you want to build citations for your own business or a client, this is the best strategy to build more than 40 high-quality citations.

  2. Big Citations

    Big Citations was designed to help your business acquire the 20 must-have citations, map listings and aggregators on the web. Priced less than 30 percent than local competitors, this service can help you dominate just about any local niche.

  3. Vertical Placements

    Vertical Placements isn’t your usual guest post. We designed this service to help businesses acquire some of the most relevant links on the web, and when you get a link through this service, you will be amazed at the authority, relevancy and will be more than happy to show it off to clients and friends.

  4. Press Releases

    Unlike our cheap competitors, our Press Release Marketing Machine was designed to get your press release syndicated with five of the most powerful press release syndication services out there. Using our in-house, professional writer, there’s no reason you won’t be happy with the results. If you are, we offer a full refund with our no BS guarantee.

  5. Social Foundations

    Known as an affordable KnowEm alternative, Social Foundations will get you authority links from some of the most popular social media websites on the web. If your business hasn’t reserved its brand name yet on these social media websites, this popular setup service can get the job done in a snap.

Affordable Reseller Pricing

Even if you’re not running your own personal projects or business, we have fantastic options for those who may be interested in reselling our SEO services. As you can see from the options noted above, we have a handful of link building services that we’re more than happy to stand behind.

More Than SEO

Whether you have a bad online reputation or you’re looking to draw in more traffic from social media sources, we can expand your service offerings with social media marketing, reputation management and advanced press releases that can land in the hand of some powerful media outlets.

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5 White Hat Link Building Services for Local SEO

Ranking a website locally is usually going to be no different from ranking a website globally. Depending on the local industry, competition and your geographical location, some local websites can rank with as little as one to two authoritative links, while in some areas where more than a few million people live, it could take a lot of authority before you even see your website crack the top 50.

Long gone are the days where you simply focus on the number of backlinks pointing to your website. Today, authority is more than important than ever, and since there are no shortcuts in the SEO world, it’s extremely important that you’re building the right links to avoid a penalty and see your website rank, staying there for years to come.

As you can imagine, building links in any industry is going to take some time, and if you don’t have it, you’re going to more than likely have to outsource your work if you want to rank. To get you on the path to building the right links, here are some local SEO link building services you may want to try:


Citations are directories that are focused on businesses that generally have a physical address. Most of the time, these websites will allow you to post your address, contact information, some specials and messages you want to give out to the public. Building citations is a great way to develop a lot of reputable links and draw in a lot of click-through traffic at the same time.

Social Profiles

Like citations, there are a lot of social media websites that allow you to do the same thing, such as posting your website URL, address and so on. Aside from Facebook, Twitter and Pinterest, there are hundreds of reputable social media websites that you may want to become active on. Keep in mind that unlike citations, you’re going to have to stay active on these social media outlets if you want to see desirable results because studies have shown that the more active a profile is, the more powerful that link and those social signals can become.

Press Releases

Press releases are a great for any industry. Whether you’re launching a new product, having a crazy sale or expanding your brand, you may want to consider a press release when you want to let the media know about something that’s special. Again, long gone are the days where you want to use press releases as a sole link building tool. While these press releases can still develop links, your main goal is to try to drive in as much media attention as possible, which in turn, will lead to a lot of exposure, links on prominent media websites and a lot of direct traffic.

Data Aggregators

Similar to citations, data aggregators will feed its listings to hundreds of other websites when you submit your initial listing. For instance, if you were to submit your website to three influential aggregators, such as Infogroup, Acixom and Factual, those websites, in turn, would submit those listings to 20 other major websites, making your backlink profile pretty powerful.


No matter how small or large your city is, there are going to be local organizations that are looking for sponsors. This is a great way to build a great reputation in the community and gain a great backlink at the same time. For example, a local animal shelter may be more than willing to let your company become a sponsor for $25 per month, or a local food shelter may be willing to link to those that make a one-time donation. These opportunities can often be found by searching for local non-profits in your area or asking someone at your local Chamber of Commerce.

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The 5 Top Link Building Services for Local SEO

Local SEO, along with global SEO, is similar in one regard: it’s going to take some credible links to get your ranking to where you want it to be.

Regardless of what local industry you’re trying to rank in, it isn’t going to be easy if you don’t attract any credible backlinks. While building as many backlinks in the past was a sure way to rise to the top, this isn’t the case anymore.

Today, a backlink profile should be spam-free, filled with authoritative links and most of all, it should be very diverse. While drawing in natural links are always going to be the best links to acquire, we all know that this is next to impossible with a brand new website. To help you gather the best backlinks possible to get things rolling, here are some link strategies or services you may want to consider:


Citations work really well in the local SEO space, and if you’re wondering why, it’s pretty simple. Most of these citation-based websites are similar to the Yellow Pages, Yelp or any website that lists a company’s name, address and any other contact information. Since there are hundreds of these websites on the web, this is a fantastic opportunity to develop hundreds of amazing citations, build your local brand and even draw in a large amount of click-through traffic.

Blog Comments

If done right, blog commenting is a sure way to build your personal brand, get clicks and even increase your rank if the link isn’t a “nofollow.” Regardless of what industry you’re in, there’s a good chance that there are hundreds of blogs and media websites that allow you to comment. As long as you focus on leaving an informative comment and forget about the SEO value, you would be rather surprised with the success rate.


Every city, both large and small, will have local organizations that are always looking for sponsors. This opportunity is a great way to support your local community and even gain a backlink if the organization has a website.

To find these sponsorship opportunities, it can be done via a few methods. For starters, consider talking the local Chamber of Commerce to find a list of organizations in your area. Another great way is to simply search for queries such as “sponsor + [your city name].”

Guest Posting

Guest posting is the process of writing for other relevant bloggers, and in exchange for a post, the website owner will link out to your website within the article’s byline. Since this process can take a lot of your time, it’s highly recommended that you outsource this task to a reputable company that can land you some decent posts. However, before doing so, make sure that you know what kind of posts you’re going to be getting and how the company is going to acquire them. If the posts show up on blogs that post nothing but guest posts, it’s going to be no better than an article directory, which is frowned upon most search engine algorithms.


There’s probably a great chance that you have worked with a local business in the past, and if that company has a website, see if they are willing to post your testimonial in exchange for a backlink.

For example, let’s say that you’re trying to rank a local property management company. If that firm has a wonderful relationship with a local plumbing company that works with the property management firm, you could contact that plumber to see if he or she was willing to post a positive remark on their website. Of course, the testimonial would have your name, along with the website at the end. This is a win-win for both parties because you gain exposure and the company gets some marketing material.

Regardless of how you’re going to do SEO, you’re always going to want to make sure that you’re creative, you don’t take cheap shortcuts and you always track your progress. Taking your time to gain one solid backlink can do wonders for your ranking.

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What Makes a Quality Link Building Service?

Trusting someone else to build your backlinks is a big deal. If the agency fails to build the right links, you might as well kiss your rankings goodbye and count on seeing a penalty coming your way, which can be next to be impossible to get rid of if thousands of bad backlinks were created.

While there’s nothing wrong with hiring an outside service to build backlinks, you have to understand what you need to look out for to make sure you’re making the right choice.


A good link building company is going to offer a lot of evidence that comes in the form of case studies or even reviews from past customers. Sure, while companies can post fake case studies and reviews, the best thing that you can do is research their reputation.

For example, if you were to find a reputable service on a popular SEO forum, you could see what other forum members are saying about the service. If reputable members with lots of forum posts are saying great things, then you could take this as a good thing; however, if the service posts reviews on its website from people you never heard of, this could be a red flag. In the end, results are going to come from a real person and a website.

Always Avoid Automation

Building as many links as you can isn’t the name of the game anymore. A solid backlink profile is going to have links from reputable websites, not hundreds of blogs that post duplicate content.

When choosing a service, make sure that they build every link by hand and use no automated software. As much as the service can boast that its software works, you have to understand that automation doesn’t work anymore.

Be Informed

Backlinks have always been the main reason your website ranks, and while some strategies have disappeared, many have worked for close to 20 years now. One strategy that has worked for some time are contextual links. These are the links that show up naturally within an article that is relevant to your niche.

The key here is to hire a service that builds links that you can use for years to come. Try to avoid article directory services, low-grade press releases, social bookmarking and links that show up in the footer or sidebar of a website. While these services may be cheap and you see it as a backlink, you have to understand that these backlinks no longer hold no power and can get you penalized in a heartbeat.


Any company can pitch a good sales pitch when they want to acquire you as a new client; however, behind every good pitch is a company that is looking to steal your hard-earned cash.

Before you hire a company, search for the company online to see what other people are saying. If nothing comes up, the company may be too new and could be seen as a gamble, but if a lot of reviews come up, browse through them to see what others are saying. A solid company will have a fair amount of positive reviews with a negative review here and there.

Avoid Guarantees

One large red flag that can give most bad link building services away are guarantees. If a company guarantees a ranking, it’s best to turn the other way. As you probably know, there’s no guarantees with a search engine ranking. Since there’s so much that goes into an algorithm, it’s hard to predict exactly where you’re going to rank.

If you treat hiring a link building company like hiring an employee, you shouldn’t have a hard time hiring a new service. As long as you take your time, ask the right questions and follow the tips above, you should have great links pointing toward your website for years to come.

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Professional Link Building Services: How to Find the Best Link Deals without Sacrificing Quality

Building quality links don’t come cheap. If you’re serious about ranking, it’s important that you set aside a lot of money to make sure an outside service does the job right because if you plan on spending $10 to acquire 10 links, you might as well hang up your SEO hat now.

While pricing doesn’t necessarily equate quality, there are some things you’re going to want to look out for so that you don’t go in the red with your budget. To get you on the right path to finding the best link deals, here are some tips to keep in mind:

The Pricing

Solid link building companies won’t charge you $10 for a guest post or $5 for a press release. Yes, while you can find companies that will have this sort of pricing, it isn’t a service that you want. If you’re wondering why, let’s explain:

With thousands of ways to build links, you have to understand what a good price is. For example, would you go to the grocery store and pay $11 for a gallon of milk? Probably not. Even though the price is high, it doesn’t mean the milk is going to taste like heaven. The same idea can be applied to link building services.

If you have your eyes set on a particular strategy, try to research at least five to 10 companies to see what they charge. Use a spreadsheet, record your results and compare when you’re done. With these prices, it should give you a good idea on what it could cost you.

Now, the pricing isn’t everything when it comes to building links, and you have to understand that you have to research a lot more than just the pricing. If you want to find the best company, along with competitive pricing, here are other questions you’re going to want to ask:

  • How do you build your links?
  • Can I see some references?
  • What is your client retention rate?
  • Can I look at some examples?
  • Do you offer any guarantees?
  • What do you know about Google?
  • How long have you been building links?
  • Who else do you work with?

Treat this hiring process like you’re hiring an employee for your business. The more you know about this link building company, the more comfortable you can be when you hand over your credit card.


Even if you think you found the best link building service, it doesn’t mean it’s going to work 100 percent. Before you even hand over your main website domain, it’s usually wise to use a website that you don’t care about. One of the main reasons is because if things go south, you won’t have to worry about digging yourself out of a penalty. In the end, if the service is showing positive results, then this is when you can have the company start working on your primary domain.

Know the Competition

If you’re building links for a local company, then it’s probably silly to spend thousands of dollars to get links in national newspapers and on well-known blogs. Most of the time, a local company in any industry can rank with a few simple links.

Before hiring a service, know what kind of links you’re going to need to see top 10 results. For example, building links for a local plumbing company in the middle of Iowa will take very little work, while a pizza parlor in New York City could take months and a lot of hard work to see desirable results.

For those working in the local SEO space, consider reputable link building services that offer a variety of reputable services that can build your rank naturally.

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