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16 Unconventional Parasites for Reputation Management

You know about the common social profiles: Twitter, FB, LinkedIn… but once you’ve pushed something like Ripoffreports off the front page, how do you totally make it dissappear?

I’ve been getting a lot of questions about rep management lately, thought I’d put something quick and useful together.

Check out this list of 17 unconvential parasites that will help you push pretty much anything to 3rd page+.

  1. iTunes App/Book/Song/Movie Page
  2. Google Marketplace App/Book/Song/Movie Page
  3. Google Drive HTML Files
  4. Storify
  5. SBWire
  6. PRLog
  7. Forum Threads
  8. PasteBin
  9. Technorati Profile Pages
  10. Soundcloud Music Pages
  11. Second Tier Video: Vimeo/Break/DailyMotion Pages
  12. Imgur Picture Pages (you can add content to the pages via the comments section of the picture)
  13. Sub-Reddits
  14. Stumbleupon Profiles
  15. Pinterest Boards
  16. Whois/Website Profile Pages – Domaintools, OrangeStats etc..

Edit: Actually make that 17. Leigh shared with me via e-mail http://academia.edu/ that looks pretty good too.

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What’s the Best Link Building Service? 4 Reasons The Answer May Vary

If you’re looking to work on your search engine optimization, you really need to consider link building services as an option in order to develop the base that you require to build your business. Sometimes it’s important to have an early boost to your website in order to get the momentum that you need to start getting regular visitors and develop a name for yourself in whatever business you’re in.

The problem, though, is that not all website link building services are the same, and not all of them are right for you. This isn’t to say that there are good ones and bad ones out there, though there certainly are both of those, but rather that some services are better equipped to handle the type of business that you have and the kind of customers you are looking for. “SEO” is not a monolithic idea, but rather a combination of a number of different techniques that address specific online marketing requirements.

So here are four different reasons why finding the best link building service may be dependent on exactly what it is that you need out of one.

1. If you have a local site – The Internet is a world wide communication medium, but a lot of people use it to promote their local business, one that depends on people actually going to a physical location in order to engage in any transactions. There’s nothing wrong with that, but it does have a very specific set of procedures that are required in order to get the most out of local searches.

The most obvious and important thing, especially with the release of Hummingbird, is that you need to make sure that your name, address, and phone number are out there. This is usually abbreviated as your “NAP” and is how you get caught up in local map searches, for example. This is a great way to get to the top of the rankings without having to compete nationally or globally: be in the map results for your area, which has a much smaller pool to compete with.

Probably the best way to get your NAP noticed is through the use of citations. These are a fairly new thing and will be incredibly important with the Hummingbird update for local search results. Basically, any mention of your business or any part of your NAP counts as a citation, which then adds relevance to your website for search results in your area.

This is only one example, and you want to make sure that you have a link building company that understands citations on your side and how to take advantage of these techniques for your area.

2. If you run an e-commerce site – E-commerce is a very specific thing to do online. Unlike the above example, this deals specifically with sites that sell things over the Internet via electronic transactions. Places like that sell books online, video games, applications, or anything else really that doesn’t rely on you coming into a store to buy it.

The thing to keep in mind is that there are a lot of ways to promote an e-commerce business that aren’t accessible by other types of company. There are coupon sites, for example, that will only post e-commerce deals on them. A number of product review sites are only interested in e-commerce transactions, and the same goes for product aggregating sites that collect similar product links and put them all together to be shopped for and comparison priced.

These are all important ways to get valuable links, and a company that is not experienced in dealing with e-commerce specific sites or doesn’t know how to take advantage of them might not be right for you.

3. If you run a national company – In the same way that local companies have very specific techniques that are used in order to take advantage of the opportunities that are only available to them, national businesses do as well.

The first thing a link building company should be aware of is that they are not only building links for you, they’re building an image, and they need to be adept at managing that image. That means knowing where they can go in order to get you the attention and credibility that you need.

One of the ways of doing this is by guest blogging on a more popular outlet in your chosen field. Guest blogging not only gets you a back link to your website, but it also starts to get people who are interested in what you do to recognize that you are an authority in that particular field. A good guest posting service can help you find those opportunities and set them up for you.

Another great way for a national company to get backlinks is through properly written and distributed press releases. These are essentially advertisements disguised as news stories. Most of the time, periodicals won’t actually pick them up to run with, but often by putting them on press release sites, search engines will recognize them as legitimate back links to your website. Your link building company needs to be able to take advantage of this.

4. If your customer base is located in a specific country – Part of what search engines use to determine relevance for a particular website is whether it is located in the country of the person searching. If you’re looking for primarily American customers, you should have your webpage ending in “.com.” If your aim is British clients, though, then you should host with a British company and your URL should end in “.co.uk” instead. Again, while the Internet allows communication all around the world, it still is very regional in many respects and search engines are going to try to serve their users by focusing on their home countries. Your SEO company should be able to recognize this and take advantage of the opportunities different countries present to the international business.

As you can see, just getting any website link building company isn’t enough. Rather, you need people who are specialized in dealing with your situation so they can help you get the most out of your website.

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Where to Buy High Quality Backlinks…And Where Not To

High quality backlinks are not something that just happens when you have a website up on the internet. They are something that you actively have to work on in order to actually get them, especially since many of these sites have no need of your attention and help in the way that you need theirs. Instead, you should take a look at the various methods by which you can build a great link foundation, not to mention the places you ought to avoid unless you want to do more damage to your SEO than help.

Before telling you where to buy backlinks (and where not to) we should define just what a GOOD link is.

A quality backlink is a link to your site that you have not traded for one that you host… This is considered “one-way.” For example, if you are mentioned and linked to in a blog, then that is a backlink for your website. If somebody links to you on a social media network, that could be considered a backlink depending on a number of factors. A good backlink is a link from a website that already is highly regarded and usually has a high Page Rank, which is the measure that Google uses to determine how relevant a website is likely to be to a number of related queries.

So, here are some ways you can find good backlinks, and a few places to avoid.

Where to Buy Backlinks – 4 Sources

1. Email and ask – If there’s a particularly popular website in your field that you think would be willing to host a link to you, email them and ask if they would. Keep in mind, there’s a good chance that they sell these links for either a flat fee or a monthly price. Be sure to discuss this with the person running the website to make sure that you get the right price and fully understand the conditions that apply when you make your purchase.

Keep in mind also that may sites are willing to host your link for free. Popular blogs hosted on free sites, for example, may have thousands of viewers a day but see no reason to actually charge to get on a blogroll. You may have to demonstrate why your site is worthy of their attention, but at the very least it’s less expensive. That being said, though, don’t expect free links and be sure to go into the deal expecting a certain layout.

2. Marketer’s Center link building services – One of the best places to buy quality backlinks, Marketer’s Center has years of experience with link building of all sorts and they are able to get you backlinks on a number of high quality related sites for a small fee. In many ways this is the easiest approach to link building, since it lets others do the work of actually seeking out places to host your links, many of which they are already familiar with or possibly own and control themselves. They have had a lot of time to develop relationships with high Page Rank websites and build their own which hold a lot of sway but aren’t too saturated with links already.

The other advantage to using the Marketer’s Center is that they know how to build links for you. What sorts of anchor text you should use, how often you should link to any given page on your website, and other small technical details that you might not be aware of.

3. Forum BSTs for link building services – There are places to discuss almost anything on the Internet someplace, and that is no different with backlinks. That’s why forums like Wicked Fire and Warriors for Hire exist: to help you find the best methods and companies to work with in order to get quality backlinks. Not only do a number of good forums also provide links if you make sure they’re in your signature and participate, but they also can give you ideas of where you could go and what you can do to get a good link base set up.

4. Any decent link building agency – There are a number of really excellent quality agencies available that can help you deal with your specific link building needs. We’ve even written a list of the seven best link building agencies for 2014 and highly recommend taking a look at them, most of these will help you buy quality backlinks.

Places to Avoid for Buying Backinks

1. SEOClerks – I have been seeing a lot of SEOClerks spam on a lot of webmaster forums I frequent. It seems to not only driving traffic to its site with spam, but also sells spam. This site has a lot of reports of scam activity when it comes to how they treat their vendors, with several of them complaining to various sites about how their accounts were closed randomly and without explanation when they had earned a decent amount of money. On top of that, you’re often dealing with freelancers who may not have the experience to create appropriate backlinks for you and your business. Unless you wanted to run a negative SEO campaign on someone, this isn’t the place to go for good links.

2. Fiverr – There is a big temptation to go with this site since it is pretty cheap. Services from people starting at $5 sounds pretty good at first, but think about what you’re going to get when some services sell links for a penny…Nothing good, really. But like SEOClerks, you’re dealing with freelancers who may have never done any of this before. There is no quality control to speak of, just random people who may or may not be able to give you what you need in order to get the most out of your SEO. They are not professionals, and you really will get what you pay for in this regard.

3. Link scheme sites – TNX, various public blog networks, SAPE…There are a lot of ways to build links out there that seem too good to be true, and that’s because they generally are. They will promise free links so long as you visit their sponsors, pay them, or present complicated schemes that involve you linking back to them, and then deep linking to something that you’ve done…it’s a mess. Don’t fall for these sorts of methods, they will end up harming your site in the long-run. The best way to build links is to get links on other people’s sites who actually are in your industry or talk about it. Otherwise, you’re just wasting your time on sites that may actually do more to hurt your SEO than to help it.

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The Top 7 Link Building Companies for 2014

If you’re trying to do quality SEO, you have to engage in link building. Even with the new Hummingbird changes to Google’s search algorithm, the core value that made Google the major player in search engine technology originally (i.e. that the best search results would come by making back links play a major part in determining relevance) remains strong and intact. That’s why it’s so very important to make sure that you work with a quality link building company.

First, to understand why search engines work, you have to understand why links are important. When Google rose to prominence in the late 1990s, it was because they decided that instead of relying on the words placed in meta tags on pages to determine how relevant a page was, they would instead look for other people linking to a page based on the thinking that that means at least a real person has determined the page was useful in some fashion. This technique worked so well that it’s now an industry standard for search engines around the world.

What that means, however, is that in order to get the most out of your search engine optimization quickly, you need to have solid links built for you. That’s where quality link building companies come into play. With a good link building company, they can create lots of backlinks to your website for different types of anchor text and keywords so that it gives you the boost that you need to get going and get more links. Here are the top 7 link building companies that will be able to help you in the new year.

1. The Link Builders – This company is the brain child of industry veteran Robert Adler and what started as a two man operation has quickly grown to one of the largest link building companies in the world. This is the place to go if you’re looking for a serious amount of professionalism. They have been doing this for a very long time and have a lot of experience when it comes to building great links that appear to be natural and will raise search engine rankings rapidly.

2. Supremacy SEO – This company belongs to Travis Jamison, another big name in the search engine optimization industry. And he is a big name for a very good reason: he gets results. Supremacy focuses largely on high Page Rank back links, meaning that pages that are already ranked very high are giving you a thumbs up, so to speak. That means that you’ll be considered more relevant than you otherwise would be with less highly regarded websites.

3. Eric Ward – This man, Eric Ward, has been around in the SEO industry forever and has made his name synonymous with natural linking. He has an almost supernatural way of knowing what links are going to look good to search engines and which ones are going to be ignored. He helped Jeff Bezos start a little company known as Amazon.com that you may have heard of. Eric can help you develop strategies to make sure that your inbound links work for you and help raise awareness of what you’re actually promoting.

4. Marketer’s Center – Link building services made specifically for marketers and SEO consultants. We’re focused on reseller SEO and link building packages. The interesting thing about us is that our packages are remarkably unique, which is saying a lot in an increasingly homogenous industry. We’re can really help you get quality links for your clients from a number of good, relevant sites. Check out all of our link here.

5. Linkbuildr – Linkbuildr is the creation of Ryan Clark, who has done amazing things when it comes to the high end link building market. Linkbuildr is not a place for startups or people who are promoting blue collar products. Instead, you’re looking at a very high end, luxury link building services starting at around $2k a month for many of their campaigns. That being said, it’s a wide range of different programs that you can get involved with, including blog links, affiliate links, and even content created to develop natural links from people who are interested in what you have to say or the way you have to say it. This company really does some remarkable and original things in order to build a good link base for your luxury business.

6. Text Link Brokers – When it comes to applying the science of search engine optimization to link building, nobody does it better than Text Link Builders. The problem that a lot of people face is that when search engines change their criteria, all of the work that has been done previously on a website becomes useless. Text Link Builders, instead of employing tricks, makes an effort to just create quality content and links so that no matter what changes are made, your SEO stays intact. They also offer a very wide variety of link building packages, so it’s easy to find the one that will fit you and your business.

7. Linkvana – This is interesting since it started as a blogging network that didn’t quite catch on. Instead of merely folding, they changed their focus into building a place where webmasters could host and serve their content, building back links to their primary site in the process. Since it had spent several years in existence already, it has built up a decent amount of clout amongst the search engines, so now it can help you develop quality links to your website.

These are some of the best link building agencies that you will be able to find. Some may be better for you than others, but they are all professionals with tons of experience. More may rise to prominence in 2015, but for now if you’re looking to build up your business and get higher search engine rankings, you can’t go wrong with contacting any of these companies to help you build the links that you’ll need to get on the first results page.

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The Top 22 Social Media Sites for Business

social-media-sites-for-businessIf you’re serious about growing your small business website, it’s important that you have a social media presence. Since it’s no longer an option to ignore social media, it’s important you jump in and create as many reputable profiles as possible. Just what are the best social networks for business? I will get to that in a second.

Before we get started with creating profiles, there are a few things that you’re going to want to keep in mind.

Is Your Branded Username Available?

For starters, you’re going to want to make sure that your username is available on the top social media websites. Since it’s a good idea to keep the same username on every outlet, you’re going to want to use a username checker like KnowEm.com. Here, you will be able to input your username, and it will check the most popular social networks, letting your know if it’s available or not. It’s important to find a name that is available on all outlets.

After you’ve verified that you have a good number of sites open, you can use an affordable registration and profile building service like Social Foundations to help you claim everything up.

Get the Graphics Ready

Since every social media outlet is going to ask for a picture, it’s important that you create varying sizes ahead of time so that you can upload them when you create a profile. Creating a profile picture is a great way to establish your brand and let your profile stick out above the generic profiles with nothing on it. To find out what sizes you’re going to need, refer to this HubSpot.com infographic.

Once you have those two steps out of the way, you’re now on your way to creating profiles on the top social networks. To help you along the way, here are some of the top social networking sites for business that you will more than likely want to have a profile on –

1. ApSense.com

ApSense is a social networking platform for businesses that allows owners to building relationships with other professionals.

2. Biznik.com

Biznik is a local entrepreneurial community that allows businesses to create profiles, events, groups and post articles for the professional world to see.

3. Bizwiki.com

Bizwiki.com aims to help businesses create their own profile. Over time, any user is able to edit and add details to a listing.

4. Company.com

Company.com is a place where businesses can connect, share and do business with other like-minded business owners.

5. Facebook.com

Known as the largest social media network, Facebook is a fantastic platform to connect with your customers and keep them in the loop.

6. Foursquare.com

This location-based social network allows people to show others exactly where they are. Businesses are able to create an online presence that allows them to promote their physical location.

7. Google+

This Google-driven social media platform allows you to post status updates, stay in touch with your circle of friends and stream content from your website.

8. Instagram.com

Like Pinterest, Instagram allows your business to share pictures with the world.

9. LinkedIn.com

Noted as the world’s largest professional network, LinkedIn enables your business to make professional connections with other people. Just like the Facebook world, you can keep your network up to date.

10. Meetup.com

Meetup helps groups of people who share similar interests compile face-to-face or online meetings.

11. MySpace.com

MySpace, similar to Facebook, is a place where people can connect, discover and share new content.

12. Pinterest.com

Unlike most social media networks, Pinterest allows users to pin and collect pictures. This is a great way to let your pictures tell a story about your brand.

13. Quora.com

Similar to Yahoo! Answers, Quora is a professional question and answers website that allows your business to write and share answers to questions other professionals ask.

14. Ryze.com

Noted as the original social network for business, Ryze lets businesses create a free networking-oriented homepage. Businesses are also able to make connections, deals and get practical business advice.

15. SunZu

With more than 600,000 business profiles, SunZu lets businesses create events, a blog and the opportunity to join groups to brainstorm ideas.

16. Spoke.com

Spoke helps your business improve sales productivity by harnessing the power of the business relationships that you can create on their website.

17. Squidoo.com

This popular community-based website platform allows users and businesses to create pages on any subject that may interest them.

18. Tumblr.com

This small business blogging platform will let your business share content, “like” other Tumblr bloggers and give you the opportunity to share other blog posts that your business enjoys.

19. Twitter.com

Noted as one of the most popular social media networks, businesses are able to communicate with no more than 140 characters.

20. Upspring.com

This free social media platform helps businesses grow their audience by connection with their targeted audience.

21. YouTube.com

Bring your business to life with any sort of video that can inform, educate and entertain your audience.

22. Yelp.com

Known as one of the largest business review websites, your company is able to create a profile and let customers talk about their experience.

Finally

As you can see, there are a lot of social media profiles you can create on the web but really you just want to focus on the best social media sites for businesses if you’re looking to promote a company. Since it can take hours, if not days, to create these profiles, you may want to hire an outside firm to do the dirty work for you. The Social Foundations service by Marketer’s Center can set up accounts on all these websites and more, we’ll save you hours of your time. With a small investment, you will be able to focus on more important things like building relationships and developing compelling content. Social networking for professionals can be as complicated as you want it to be, but try not to sink in too much of your own time into it.

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3 Reasons Why Social Foundations Makes a Great Deep Link Building Service

As the SEO world continues to evolve, there’s one thing for certain – building links just won’t go away. Long gone are the days where you can build thousands of links via forums, blog comments and post on low-grade blogs ranking for moderately competitive terms almost instantly.

Today, building a reputation on the Internet is going to take a lot of work, and since most of us don’t have that time, it may be ideal to call in the professionals. This is where Social Foundations comes into play.

Did you know that the most recent Google update claimed that social profile pages play a role in their ranking algorithm? Did you know that there are more than 250 social media websites that are highly reputable and can help your rankings grow? By creating a public profile on each of these social websites, your website will gain more exposure, gather quality backlinks and you may even see a slight bump in your ranking.

Unlike the past where you could just link to your homepage with the same anchor text, the times have changed and this strategy no longer works. Today, you have to deep link to multiple pages and categories, which of course, takes a lot of work. If you’re on a budget and want to build deep links to multiple pages, here’s why Social Foundations can work for you:

Reason #1: We Use High Domain Authority Sites

Facebook, Twitter, Tumblr and hundreds of other social websites have one thing in common – they are authoritative and very reputable in Google’s eyes. With this authority, you shouldn’t feel afraid to place your website links on their website. As long as your profile is deemed useful, Google is going to think the same way.

Reason #2: Simple, Efficient, And The Ability to Target Multiple Keywords/URLs

Do you know how long it would take you to create more than 200 social profiles? It would probably take days. For as little as $25, you can set up your keywords and have your profiles done for you. Ask yourself what your time is worth, and you will quickly see that this investment is well worth it.

The service also lets you put in multiple keyword and URL combinations, which makes it deal deep link building.

Reason #3: White Hat

As mentioned above, all the websites that your profile will be set up on will be from household names that most of the Internet has heard of. It’s a great way to build deep links to your deep internal pages, create keyword diversity and even bring in some extra traffic.

If you want to have diversity to your link building in a safe manner, Social Foundations is an amazing opportunity to consider. Even if you don’t like what you see after the job has been done, they are happy to back up their work with their 100 percent sanctification money-back guarantee.

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Forum Link Building Services: Overview, Strategy, and A Brief History

Forum spam. You probably hate it, but people are still doing it and building links off of forums. Why? While there is some value to forum links, this completely depends on what capacity they’re being built.

The Biggest Forum Link Building Service Providers

You will find that for everyone listed below, forum links are built by the hundreds and thousands. This typically means that they’re essentially spamming forums. I wouldn’t point any of these links to your money site, but they are still good for tier 2 linking.

Forumlinkbuilding.com – These guys have been around since 2008, they were selling forum links before it was cool.
Fiverr.com – Whenever you’re talking about the dregs of link building you can usually find the very best deals on them here. Thousands of forum links for $5 is a hard price to beat.
DIY – If you ever wanted to tangle with doing forum links, it might be a good idea to pick up and do yourself first just to know what you’re buying and how it works..Before you outsource something, I 100% recommend this.

Theoretically forum links are fantastic. You can often find forums related to your websites niche and the more you post on that forum, the more links you can get via your linked signature.

In practice, usually forum links are built the wrong way. Relying on the link in a users profile only and remaining inactive with the forum is a sure way to get a link that will probably be removed eventually or even a link that won’t get crawled altogether. The activity within the forum can be outsourced itself but oftentimes when this is done the posts are short and usually deleted by moderators.

Xrumer’s Release, Changing Forum Link Building Forever

xrumer1

The release of XRumber by BotmasterLabs changed the landscape of forum link building forever. In 2005 it existed as a tool only available to Russian spammers and was relatively underground. In 2006 it hit the English scene and built a devout following over time.

Xrumer made it was possible for any idiot to automate forum links on a massive scale. Because of the commercial success of Xrumer more and more people knew to look for these kinds of services and for a long time this was very effective.

Manual forum link building services now had to compete with other providers which were able to provide nearly the same kind of links at a much lower price and with incredible efficiency.

Google Panda and Penguin’s Affect on Forum Spam Link Building

Websites whose foundation was solely built off of these kinds of links were hurt bad and put in a difficult situation. Sometimes it makes more sense to start over than try to recover a site that got a Penguin slap from building too many of these links.

Penguin delivered a crushing blow to the major automated link building services who relied heavily on forum links. While they are still around and selling links, they’re certainly a shadow of their former glory.

What’s the Real Use of Forum Links Now?

Blasting forum links only has one real use and that is pushing up your satellite/mini-site properties. It would be a big mistake throwing these kinds of links at your money site.

However, manually built forum links from forums that are in your niche are still solid links that are very beneficial for your site. A lot of forums you’ll have trouble getting a link from, however, because some forums don’t allow signatures with external links in them.

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The 10 Top Link Building Mistakes That Are Easily Avoided

Back in the AltaVista and early Yahoo! days, webmasters could throw up a few meta-description tags, create some mediocre content and not even have to worry about acquiring links from other website owners.

As the years went on, backlinks from other websites became more important. Just like the early AltaVista days, when backlinks slowly became relevant, webmasters could set out and get just about any backlink possible and watch their rankings soar overnight. Sadly, this isn’t the case anymore.

Today, webmasters have to focus on getting backlinks that count. It takes a lot more effort and if done right, your website can truly thrive. However, if it’s done wrong, you can quickly find your website on Google’s bad side.

To make sure you’re building links the right way, here are 10 mistakes you don’t want to make:

Mistake 1. More Isn’t Better Anymore

A sad misconception that most webmasters focus on today is quantity. Instead of focusing on quantity, think about the quality. Let me ask you this one for a second: Would you rather have one solid backlink from the New York Times or 10,000 links from various WordPress blogs with no visitors?

Mistake 2. Focusing on Exact Anchors

If you have the chance to pick your anchor text when acquiring a backlink, don’t focus on using the same anchor text over and over. Techniques like this will look artificial to Google and can potentially lead to some severe penalties.

Instead, try to vary your links. Use your website name, use random words and sprinkle a few targeted anchor text in less than 10 percent of your link building opportunities. While building anchor text backlinks are great, remember that backlinks that you don’t have to work for are the best to get.

Mistake 3. Links to the Homepage

Just like varying your anchor text, don’t have every backlink go to your homepage. While it’s okay to have most backlinks go here, make it a habit to link to other sub-pages, popular category pages and even pictures. Again, the more diverse you are, the more natural you will look to the search engine.

Mistake 4. Over-Aggressive Velocity

It’s okay to set aside a few weeks and aggressively link build, however, make sure that you’re not setting out to get 10,000 links. Again, this is going to look artificial to Google. Instead of setting a “number” goal, set a traffic goal. Today, a great backlink is going to send you traffic and build your credibility with search engines. Once again, don’t worry about the number.

Mistake 5. Focusing on the PR Bar

Back in the early 2000s, the PR bar was all the rage. Sadly, the PR bar isn’t what it was. While it’s so tempting to focus on that green bar and the number that goes along with it, you’re going to want to focus on other aspects.

When looking for potential backlink partners, look at their OpenSiteExplorer.org domain score, social media profiles to see how many followers they have and get an idea on how much traffic they are getting. To get a ballpark idea on their traffic numbers, use services such as Compete, Quantcast or Alexa. With this data, it should give you a good idea how powerful their website could be.

Mistake 6. Writing for Search Engines

A great way to get backlinks today is by guest posting. However, when writing a guest post, you don’t want to write for the search engines. This means keeping your keyword density down and actually providing their readers with quality. No one wants to read an article that is riddled with 50 keywords that don’t blend in with the content.

Mistake 7. Canned Responses

Requesting a link is going to take a lot of interaction with other webmasters. Sadly, this is where a lot of you get lazy. Instead of copying and pasting the same request to every webmaster you come across, it’s so important that you’re unique with every email.

When sending an email, greet them by their first name, don’t be pushy and let them know why a link would be beneficial to their website. If you’re going to write a guest post, let them know what you’re going to write and send them samples from your earlier work.

Mistake 8. Relying on Just One Type of Link

When building links, you may find it rather easy to get certain kinds. However, that doesn’t mean you should stick that strategy only. For example, getting a backlink via article submission websites and forums is rather easy. If your link profile is 99 percent forum links, is this going to look natural?

Mistake 9. Exchanging Links

There’s nothing wrong with exchanging links, however, make sure that you’re not doing it on a large-scale. If someone lands on your homepage and notices 300 links, this is a large red flag. If you’re going to exchange links, make sure it’s relevant and the website you’re linking to is actually going to offer value to your readers.

Mistake 10. Black Hat Strategies

No matter what year we’re in, black hat strategies will always be around. Yes, these strategies can work; however, how long are your rankings going to last? While it’s so tempting to game the search engines, you’re going to want to ask yourself if you’re in it for the short-term or the long haul. Similar to selling drugs, do you want to take the risk?

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How to Outsource Link Building Like A Pro

outsourcing-your-linkbuilding

Whether you have a ton of experience outsourcing your link building already or this is your very first year in SEO, this short post will give you some killer tips that might just change the way you think about outsourced services.

Here they are my friend, 1-6.

1. Ignore the allure of paying for cheap links in quantity.

I am still astonished at how active link sellers are on Fiverr. Some of the top link building gigs get 100+ orders a week and all for essentially the easiest (and worst) links you can build. While these do have a little bit of use beyond indexing, they are worth about what you pay. 5 bucks. Using them on a clients site is a foolish move you will eventually regret.

2. Know what you’re outsourcing.

Before I ever have someone else build a link for me, I make sure I have a solid understanding of the process behind it. This ties in directly with #4 below.

3. Know what you’re buying before you buy it.

Be wary of links that are described as “secret sauce”. Without knowing what it is, how can you know for sure if its dangerous or beneficial? This is especially important when you’re considering sending links to your money site.

4. Always require a report.

Demand transparency in everything you pay for. If a service provider is unwilling to provide a report then that should raise a red flag. Are you really getting what you’re paying for, how do you know? Certainly all good links are eventually discovered via backlink research tools, the excuse that they are protecting their sources is a poor (and short-sighted) one.

5. Diversify everything. Link types, anchors, and the pages links are sent to.

list of urls

Never rely exclusively on a single set of link types. I made this mistake years ago when blog networks were all the rage. Guess where my best sites are now? Toast.

The same can be said about diversifying where your links are sent. A diversified link profile is a natural one, even down to the page level. Make sure your links are pointing all kinds of places on your site, not just the domain and a handful of your favorite URLs.

6. Want to be really safe? Forget about anchor text.

So many people these days are hung up on anchor text. What is the distribution? Are we hitting the anchors too hard or too much? Wouldn’t it be nice if we could forget about anchor text for our campaigns?

I am going to go out on a limb here and leave a small but controversial tip regarding link building that most people don’t (and won’t) adhere to. If you want to be extra-safe with your linkbuilding, forget about anchor text completely.

Google is getting smarter and anchor text is slowly becoming obsolete. They can figure out the topic of a page based on its content and what text surrounds any incoming links (called co-citations). If you’re really concerned about penalization, forget about anchor text completely. Use generic terms, raw URLs, and/or descriptive long-tail phrases to link to your pages.

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Testing the Ranking Effects of Citations on Local Business Websites

Just within the last couple weeks I have been running an experiment on the effects of local citations on the rankings for local businesses. Because of the results of this experiment I am hoping to launch a unique citation service within the next couple weeks.

Why These Work Well Post-Panda

These citations are basically raw or branded linked URL with the business address below.

There’s no need to worry about over-optimization or getting tagged for unnatural link building. These are for the most part nice authority business directories which every business should be listed in.

What The Data Tells Us

Preliminary results look really promising. For businesses which are already on the map, I’ve already been tracking some pretty decent results from landing about 40+ solid citations.

Here’s a couple screenshots of some of my test subject’s results…
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