Of course, it’s not Moz’s domain authority. So what is it? Is it how many links a website has? Is it the strength/power of those links? Is it the trustworthiness and prominence of its contributing authors? Is it the quality of its information? Is it its connection with trust signals, like a real address, reviews,
Google recently made some changes to their schema rules, so if you currently use it for local SEO, this is what you need to know.
In March 2017, the SEO world was shaken by a new Google update. When asked about it on Twitter, Gary Illyes, jokingly called it Fred. The name was soon used by Barry Schwartz in an article on the update, so the name stayed. Unfortunately, we never received any communication from Google representatives detailing what Fred