What to Look for When Choosing a White Label SEO Solution

What to Look for When Choosing a White Label SEO Solution

Digital marketing is one industry that has continued to grow at a rapid pace. We live in a technology-driven world so it’s definitely not going anywhere.

Search engine optimization is one tool that has a prominent place in most digital agencies. It’s something that businesses of every size need, but how do you add this offering to your agency without having to source additional time, funds, and team members? The answer can be found in white label SEO solutions.

White label SEO resellers have become one of the best ways to upscale your digital marketing agency without having to worry about fulfillment.

White Label SEO Solutions: A Recap

In a nutshell, white label SEO resellers give agencies the opportunity to offer their clients more services, while the reseller takes care of the fulfillment. Many SEO resellers also tend to offer a number of other services such as social media marketing, content marketing, and pay-per-click advertising.

There are SEO resellers who sell white label services but there are also those that sell tools that agencies can relabel and sell as their own. It all depends on your specific requirements.

Having white label SEO solutions as an option is an exciting growth opportunity but it’s important to keep in mind that it is still your agency’s name on the line, which is why it’s crucial to choose the right service provider to assist you.

How to Choose the Right White Label SEO Reseller for Your Agency

Here are a few tips that will help you make the right decision.

  • Do Your Research

You can easily find a wealth of information on the best SEO resellers by simply performing an online search. Take the time to read through any articles that compare resellers to get more of an unbiased opinion. If you service clients in a specific niche, an added bonus would be to find a reseller that specializes in that niche. You also make to make sure that they have a physical address, are easy to get in touch with and are known for keeping up to date on current SEO trends.

  • The Reseller Program Should Be Scalable

Chances are you want to add SEO services to your offering in order to grow, which is why it’s important for any potential SEO program to be scalable. Choose a reseller that offers more than just the SEO basics. Better yet, choose a reseller that offers more than just SEO if you want to expand in more directions in the future.

  • Find Out More About Their Monitoring Tools

What software does the reseller use to track their progress? Are you familiar with the tool? If not, take the time to find out more about it online. It’s always best to use monitoring tools from established developers but often a reseller’s own monitoring tools are efficient enough. Just be sure to find out as much as you can – you do need to report back to your clients at the end of the day.

  • White Hat Techniques are Not Negotiable

It should go without saying that any reseller that uses black hat SEO techniques should not even be considered – it only puts your reputation and your relationships with your clients on the line.

Recommended Read: Getting Started with White Label SEO – A Comprehensive Guide

  • Get in Touch with Existing or Past Customers

One of the best ways to find out what an SEO reseller is capable of is to speak to current or past clients about their experience and results. Speaking to the reseller’s clients is another way to get some unbiased opinions about their capabilities.

  • Evaluate their Customer Service

The last thing you want is to struggle to get in touch with your SEO service provider when you need it the most. Problems will crop up and when they do, you want to be sure that you can rely on your service provider because their customer service directly impacts your level of customer service. Timely and reliable customer service is a must.

  • Test their Technical Abilities

If you want to save yourself some time, look into a company’s technical capabilities ahead of time. There are resellers out there that will take advantage of a novice and throw around a few technical terms to sell them on their services. Take the time to learn more about what basics a white label SEO provider should possess. The same applies to their teams – make sure that the team members you will be working with have the necessary skills and experience to give you the desired results. Speak to other industry professionals who already work in the SEO space to get their opinion and advice.

  • Look Into their Payment Options

To make things easier, it’s recommended that you find a reseller program that has a billing cycle similar to that of your clients. Pricing will vary between programs, so you will need to take your budget into consideration to make this decision.


A lack of SEO skills is no reason to not add it to your agency’s offering. By partnering with the right SEO reseller, you can grow your agency while they take care of the heavy lifting for you. Just be sure that you pick a company you can rely on – your agency’s reputation depends on it.


Casandra Jordaan

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