How Much Does User Behavior Play in Google’s Machine Learning Algorithm?

How Much Does User Behavior Play in Google’s Machine Learning Algorithm?

Maybe more than we realize.


We can use a little investigation to see an example happening right now.
Google search the city keyword “Portland”


  • 50% of the organic spots are dominated by protest stories.
  • There’s a video carousel devoted to Portland protests.
  • And not to mention, the news stories that tower at the very top of the page as well.

Google has an interesting way of sniffing out user intent and shuffling SERPs accordingly.

Google Trends might be a useful tool in deciphering intent (without having to do much guessing).


Andrew Scherer

I've been involved in digital marketing for over a decade, since 2006. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.

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