What is Website Authority?

What is Website Authority?

Of course, it’s not Moz’s domain authority.

So what is it?

Is it how many links a website has?

Is it the strength/power of those links?

Is it the trustworthiness and prominence of its contributing authors?

Is it the quality of its information?

Is it its connection with trust signals, like a real address, reviews, and a bonafide corporation?

Is it brand signals like a thorough About Us section, active social media accounts, and branded searches?

Is it a culmination of those things?

It’s hard to put a finger on it.

But one thing we know for sure:

If we do enough of the above, eventually our sites become authoritative in their respective spaces.


Andrew Scherer

I've been involved in digital marketing for over a decade, since 2006. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.

Leave a Reply

Your email address will not be published. Required fields are marked *