Niche marketing is about tailoring your SEO products and services to a specific segment of the market. This means you carve out a specialized corner for your SEO agency, so you cater to the unique needs and preferences of a particular audience. This is opposed to casting a wide net and trying to land all
How to Deliver Bad News to SEO Clients (And Still Keep Them)
If you are an SEO agency or contractor, delivering bad news to your SEO clients is an inevitability you will have to face sooner or later. There are just so many things that could go wrong in SEO – some of which are not your fault. With the proper techniques, you can still keep SEO
What You Need to Know about Google’s Recent Schema Changes
Google recently made some changes to their schema rules, so if you currently use it for local SEO, this is what you need to know.
Local SEO: The Basics of Successfully Managing Multiple Business Locations
When a business or franchise has multiple locations, local SEO best practices dictate that the locations should be managed separately – here’s how.
GoDaddy Get Found – Is It a Worthwhile Tool?
Incorrect local listings may not sound like a big deal, but they can have a gradual negative effect on the reputation and health of your business, mainly because inaccurate information sends customers to your competitors. Many digital marketers know this, and that’s why some of them specialize in cleaning up citations. In order for listings
Requesting Reviews on Google & Yelp: How to Get It Done
Asking for Yelp reviews and requesting ratings on Google are not always easy tasks but they can do wonders for your business. The review process can often feel like you’re begging customers to prove your credibility online, but once you have the right process in place, this tactic can really start working in your favor.
17 Unconventional Parasites for Reputation Management
You know about the common social profiles: Twitter, FB, LinkedIn… but once you’ve pushed something like Ripoffreports off the front page, how do you totally make it disappear? I’ve been getting a lot of questions about rep management lately. Thought I’d put something quick and useful together. Check out this list of 17 unconventional parasites
