The Science Behind Google (and Other Search Engines)

The Science Behind Google (and Other Search Engines)

Google, Bing, Yahoo—all of the major search engines today act as portals to the internet, able to call up any piece of information in the world at a moment’s notice. The amount that companies spend on reseller SEO and link building is a testament to just how much power search engines wield. Surprisingly, not many modern businessmen and –women actual know how these integral pieces of technology works. Anyone who wants to optimize a website for higher rankings needs to understand the science behind Google and other search engines.

Key takeaways

All modern search engines use the same basic approach to organizing websites

  • Crawling: search engines follow links to browse the 60 trillion (and growing) pages that make up the web
  • Sorting: results are sorted by a variety of factors
  • Indexing: sorted pages get stored in an index so search engines can match queries with results faster

Google’s, Bing’s, and Yahoo’s algorithms reward pages that have:

  • More links pointing at them
  • An appropriate number of keywords
  • Relevant content and keywords
  • Social media shares
  • Appropriate onsite factors

Google’s, Bing’s, and Yahoo’s algorithms rank pages lower that contain:

  • Pornography
  • Spam
  • Hidden text or links
  • Irrelevant content and keywords

Google dominates the web with 67% of online searches

Google maintains a larger market share because the company has branded itself as the top search engine, causing Internet users to believe in its superiority–even when evidence suggests otherwise.

Andrew Scherer

I've been involved in digital marketing for over a decade, since 2006. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer.

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