In the past, you could venture out, hire any backlink firm and watch your website rise to the top. Slowly, as Google caught on, it’s becoming harder and harder to “game” the search engine. While you can still rank with backlinks, you have to understand that you have to build the right ones in order to avoid penalties and see successful results.
If you want to see your website rise to the top with no risks involved, here are some strategies you may want to consider implementing:
Build a Network
If you build a blog network the right way, this is a fantastic way to boost your main website keywords. The key to building your own network is generally by buying expired domains that already have power. As long as the expired domain isn’t banned by the search engines, this is a great way to snatch the domain, rebuild it to what it looked like before and scatter a few links across the website. Again, if this is done properly, your backlinks could be endless.
Buying backlinks can still work; however, if you’re going to do this, you have to make sure that you’re buying the right links. Today, you’re going to want to avoid anchor-rich text links, sitewide links and links that show up in sponsored posts.
The goal here is to basically find websites that are willing to naturally link out to your website for a small fee. As long as you diversify your anchor text and buy on high-powered websites that generate unique content, there shouldn’t be a problem buying a few here and there.
Like buying backlinks, writing comments on authoritative blogs can be a win-win situation. Again, if you’re going to build links on any scale today, you’re going to want to make sure that you diversify your anchor text and always make sure that you’re not building links too fast. As the search engines get smarter, it has become easier for them to catch on to shady link building tactics.
When commenting on blogs, attempt to target blogs that have a high domain authority and isn’t riddle with spammy comments. A good backlink comment should not only help build your ranking, but generate click-through traffic as well. You can use a domain authority checker in bulk, try this tool by Sure Oak.
Social Media Links
If you’re not active on social media websites, such as Facebook and Twitter, it may be time to start becoming more active. Studies have shown that the more active you become on social media, the more powerful those links can become that show up on your profile. As you can imagine, this type of strategy could take up a lot of your time, especially if you want to build more than 50 profiles. Thankfully, there are some reputable services out there that can do the dirty work for you.
Have you worked with a company online in the past? If so, that company may be willing to link out to your website in exchange for a positive testimonial. With this strategy, try to think about the companies that you have worked with in the past. If they have a testimonials page, reach out to them and see what it would take to get your opinion and link on that page.
Building solid backlinks are going to take a lot of creativity and your time. As long as you don’t take any shortcuts and strive for the best, you shouldn’t have to worry about Google slapping your website with a penalty. To get started, consider the strategies above to get a handful of quality links to see your website rise to the top.