The 80/20 rule applies to SEO.
A few core factors will get you the most results. I’ve found this to be especially true in less competitive spaces (such as local SEO).
Sometimes I find myself geeking out over insignificant factors.
I have to stop and ask myself, “Is this worth my time?”
Recently, a member of Local Marketing Freethinkers posted this question:
My reply was pretty concise.
- locally relevant content
- good on-page
- hyper-local and niche-relevant links/citations
- and a well-optimized GMB with reviews and posts.
There is a multitude of small things, but this is what will drive 80% of your results.
I don’t think this is an oversimplification.