The 80/20 Rule in SEO

The 80/20 Rule in SEO

The 80/20 rule applies to SEO.

A few core factors will get you the most results. I’ve found this to be especially true in less competitive spaces (such as local SEO).

Sometimes I find myself geeking out over insignificant factors.

I have to stop and ask myself, “Is this worth my time?”

Recently, a member in Local Marketing Freethinkers posted this question:

My reply was pretty concise.

You need:

  • locally relevant content
  • good on page
  • hyper-local + niche relevant links/citations
  • and a well-optimized GMB with reviews and posts.

There is a multitude of small things but this is what will drive 80% of your results.

I don’t think this is an over-simplification.


Andrew David Scherer

My name is Andrew David Scherer and I've been involved in digital marketing since 2006.. Feel free to contact me if you have questions about marketing your local clients online, I'm always happy to help and share what I know. I've built local businesses from 0 to 6 figures in sales. Leased, sold, and rented a handful of them. And I've had hundreds of them as clients. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.

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