The 80/20 Rule in SEO

The 80/20 Rule in SEO

The 80/20 rule applies to SEO.

A few core factors will get you the most results. I’ve found this to be especially true in less competitive spaces (such as local SEO).

Sometimes I find myself geeking out over insignificant factors.

I have to stop and ask myself, “Is this worth my time?”

Recently, a member in Local Marketing Freethinkers posted this question:

My reply was pretty concise.

You need:

  • locally relevant content
  • good on page
  • hyper-local + niche relevant links/citations
  • and a well-optimized GMB with reviews and posts.

There is a multitude of small things but this is what will drive 80% of your results.

I don’t think this is an over-simplification.


Andrew Scherer

I've been involved in digital marketing for over a decade, since 2006. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.

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