According to eMarketer, over 60% of marketing professionals create at least one piece of content every day. Content is still one of the biggest drivers of traffic and it is directly linked to revenue and even brand credibility.
But with so many brands vying for your customer’s attention, how do you enhance your reach in a way that will help you achieve an impressive ROI? The answer lies in blog outreach.
Blog outreach is the art of creating killer content in conjunction with skilled and recognizable bloggers to increase brand awareness and reach. But the process is slightly more detailed than it sounds.
First, you will need to build a collection of relevant authority sites where you feel there are potential link opportunities for your business. Next comes the process of building relationships with these sites and reaching out to influencers. Once you start working with several sites and bloggers, you’re going to need to develop content and continuously track the process.
It definitely requires time and effort to manage a blog outreach strategy.
Why Marketers are Using Blog Outreach Services
Blog outreach is an in-depth process, which means you will more than likely require a team to keep the strategy on track.
It’s also important to note that the blog outreach process is a continuous cycle, so while you are running campaigns, you will also need to find and reach out to new prospects about future campaigns. It’s next to impossible for someone to handle all of the content development as well as the blog outreach process, which is why more marketers are opting to use services that simplify this process.
To ensure that a blog outreach service works in your favor though, it’s important to choose the right one. Here are a few guidelines:
- The sites and blogs they deal with should fit in with your niche
- The service has a string of positive online reviews that indicate they are reliable and trustworthy
- You have access to the services you’re interested in
- They don’t use spam sites or PBN’s
- The service has a money-back guarantee
- They’re producing high-quality content
Knowing as much as you can about a potential blog outreach service will ensure you make the right choice for your business.
Blog Outreach Services that Come Highly Recommended
While there are a number of blog outreach services available today, here are a few that we feel are worth mentioning:
Traffic Crow offers blogger outreach and guest blogging services and knows how to get things done. Since they don’t use any tools to automatic their processes, they have employed an experienced and dedicated team of content and outreach experts to take care of the process manually. Traffic Crow specializes in boosting SEO rankings, increasing authority and driving more traffic to the sites of their clients. Past clients have raved about the fact that they never have to follow up with the Traffic Crow team because everything just happens.
Based in Nashville, Stellar SEO is a boutique blog outreach service that promotes quality above all else. The Stellar SEO team has an impressive list of clients and testimonials are readily available on their site to prove their capabilities. Stellar SEO aims to get their clients more calls, leads and revenue using their content development, SEO and link building services.
BlogDash has been around for 8 years and works with companies of all sizes to develop blog outreach strategies that focus on building real and valuable relationships. BlogDash has solid relationships with thousands of influential bloggers in a variety of niches, ensuring they can provide their clients with an array of options. This blog outreach service works with clients who want to send the right message to their clients in order to drive targeted traffic to their websites.
Founded in 2012, FATJOE is known for generating natural and relevant links from a selection of well-known bloggers and is one of the fastest-growing blog outreach services around today. The brand currently works with over a thousand agencies in several different countries and produces thousands of link placements monthly. FATJOE is also renowned for their customer service, with most clients reporting that they only needed to wait a few hours before they received a reply to their query.
As the name suggests, this blog outreach service is serious about building quality links and boosting brand credibility. The company currently works with a team of 50 experienced content and link-building experts who know how to produce real results. Want 50 to 100 link placements for your clients every month? No problem, as orders can be customized to suit your needs. You also get access to real-time reports that include details on blogs, sites, and content that has been included in your strategy.
Even though this service is slightly newer than the rest, it’s still got a lot of agencies and businesses talking. Outreach Solutions focuses on custom blogger outreach strategies that include real traffic sites that are linked to client keywords and niches. The brand prides itself on its competitive pricing and staying up to date with Google algorithms. Outreach Solutions is transparent and you can view all of their pricing in detail on their site for each niche.
While Linkredible is recognized as a highly-recommended blog outreach service, it is also an SEO reseller platform that can be used to complete SEO tasks. The brand is passionate about speeding up the process of building relationships with reputable bloggers and websites and offers a range of packages to suit every need. This experienced team has worked on thousands of campaigns and works to optimize blog outreach strategies for their clients in order to achieve the best results.
All of these blog outreach services offer something slightly different but you won’t have any trouble finding a service that suits your specific requirements. In order for content to be effective and have the right impact on your SEO rankings, you need to place it in front of as many potential customers as possible, which is exactly what these services can help you do.