Let’s face it, building backlinks isn’t an easy task. If you don’t have the hours to dedicate to link building, you may be thinking about buying a few; however, before you do so, there are some things you’re going to want to keep in mind so that you’re not buying the wrong ones.
Don’t Be Cheap
Like anything in life, you’re generally going to get what you pay for, and the same can be said about backlinks. If you’re going to spend $5 on 100 low-quality links, then you’re going to get just that — $5 in low-quality links.
Today, it’s so important that you stop thinking about the amount of links pointing to your website, but rather, the link quality. For example, what would you rather have? Would you like one solid link coming from a prominent newspaper, or 100 scraper website links?
Buying on a Budget
It’s no secret that buying a good link could cost you hundreds of dollars; however, if you don’t have that kind of cash, you may be wondering how you can purchase backlinks at a reasonable price and see results at the same time.
To give you a good idea, here are four strategies you may want to consider if you’re looking to buy links for a reasonable price:
No, we’re not talking about the low-quality services that submit your website to thousands of press release scrapers for $10. If you’re serious about your business, you’re going to want to spend money with the companies that can get you in touch with the media. If your press release is done properly, your press could be endless, leading to valuable links.
There are hundreds of thousands of charities sprawled across the United States and many of them have websites with sponsors. If you have a particular cause you’d like to help, consider reaching out to these charities to see if they are willing to list your company and domain in exchange for a charitable donation. To find these opportunities, consider searching for terms like “sponsor us” or “contribute.”
If you have a product or service that you’re working with, you’d be amazed at the amount of bloggers out there who are more than willing to review your product or service in exchange for some money. While most of these bloggers may state the post is sponsored, there is a work around to this: What you’re going to want to do is ask them to put the words “sponsored” or anything else related to that in the form of an image. That way, when the search engine crawls the post, it won’t be able to tell it’s a sponsored page.
If you own a small business and you’re looking to rank locally, then you may want to look into citations. Citations are listings where your business will be listed, similar to a directory. With hundreds of reputable citation-based websites on the Internet, this is a great way for your business to get more traffic, build your ranking and get leads.
Again, building links can be extremely time intensive. If you don’t have the time to build links, consider reputable link building services that won’t get you banned by the search engines. As long as it’s done right, buying backlinks can be extremely effective.