We know why you’re here. You want to increase the visibility of your business. Believe us, everyone does. However, the question remains – how do you make the blogosphere notice your brand? Well, the answer to that question is a very simple one – blogger outreach. Blogger outreach is the process of tapping into other
SEO PowerSuite Review: The Ultimate SEO Tool
Whether you’re an owner of a newly launched business or a long-time entrepreneur trying to increase the presence of your business in the online space, you’ll find SEO to be a very daunting and intimidating prospect to initiate. In fact, SEO can still be very intimidating to veteran and expert digital marketers. Without the right
SEO and AI Content Creation
I think that on the one hand, a search engine is like an oracle. It is neutral and knows everything; it has no preferences or feelings. And on the other hand, a search engine is like a person. It has preferences and feelings, it can be biased or not. It can also be like a
Making Money Online with SEO is Going to Get More Difficult
Even though it was easier 10 years ago for the sole proprietor SEO to earn online (in nearly every way), I still think it’s relatively easy today. During the California Gold Rush, over 300,000 people traveled by boat, wagon, and horse thousands of miles for the chance of trying to find gold. Most late arrivals
Content Optimization for SEO: Where to Start First
You may have noticed something through your own Google searches: The order in which you place your keywords when searching matters. To get more accurate results, I find myself reorganizing my queries. I’ll place what keywords I want to emphasize near the beginning of my search phrase. And then I get more accurate results because
Compounding Keywords with Google Search Console
The more you rank, the more queries you will discover. The more queries you find, the more you can target. The more keywords you target, the more you’ll rank for. I call this flywheel “Compounding Keywords” It’s a process made possible by Google Search Console. Thanks to it generously returning impression data, you can crack
The 80/20 Rule in SEO
The 80/20 rule applies to SEO. A few core factors will get you the most results. I’ve found this to be especially true in less competitive spaces (such as local SEO). Sometimes I find myself geeking out over insignificant factors. I have to stop and ask myself, “Is this worth my time?” Recently, a member
Don’t Let Google Rewrite Your Page Titles
It’s probably not great to have Google rewrite your titles for you, is it? Looks like the sweet spot for titles is 20-60 characters. Statistically, Google doesn’t seem to rewrite titles very often in this character range. Just ran a scan on a local site of mine with Screaming Frog. Only 46% of page titles
Diversifying Your Traffic Sources Beyond SEO
Initially building your brand off the shoulders of Google isn’t a wrong move. I’ve done it countless times. But at some point, it’s wise to expand beyond SEO. Building up other traffic sources makes the asset you’re creating more valuable because it’s more resilient. (Ironically enough, it helps your SEO too.) At some point, that
4-Way Link Swap Group Invitation
If you have an agency with clients, please check out our new 4-way link swap group on Discord. It is private by invitation only. You’ll need to be a member of the Local Marketing Freethinkers group for access. The link swap meet officially starts: Monday, July 27 at 12 Noon PST. I’ll be sending out
